Ever wonder how apps, websites, and machines seem to be able to predict the future? Like how Amazon knows what your next purchase may be, or how self-driving cars can safely navigate a complex road situation? The answer lies in machine learning. Machine learning is a branch of artificial intelligence (AI) that concentrates on building […]
When Instagram updated its logo in 2016, did you notice? Did it change the way you thought of the app? If so, you wouldn’t be alone — the company’s transition from a tiny toy camera to a bold, gradient icon generated heated debates from social media all the way to Forbes. The reactions surprised Instagram’s team. […]
When was the last time you went through your mail? No, not your email inbox. Your physical, real-life mail. How much of it was relevant to you? I’m going to take a guess and say that around 90% of the material you found was impersonal, generic, and maybe downright bothersome. But log onto the internet […]
Amazon has long been at the forefront of emerging technologies, and the Internet of Things (IoT) is no exception. IoT technology, which allows objects to send and receive data through internet connectivity, is changing the way we interact with everyday objects. For example, you can control your air conditioner through a mobile app or track […]
“Lean Startup is not a religion,” said Eric Ries, the 37 year-old author of The Lean Startup (2011), which is the handbook for what has become a cult-like movement embraced by entrepreneurs and innovators worldwide. The core philosophy of the book – and of its practitioners – is to test ideas early and often by […]
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Every day, more CEOs and business leaders are realizing the importance of a product’s design and user experience. UX is no longer an ambiguous acronym or secondary business concern, but a key piece of a product’s success. With so many useful apps and products on the market, companies can no longer risk having a poor […]
Want a social media strategy that will help you in your career or launch a business? One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase […]
“Agile methodology,” “failing fast,” “pivoting”—all concepts commonly used in startups—are increasingly being put to work inside the walls of large, well-established companies. This is because executives at Fortune 500 companies have realized that the natural limitations that face startups—limitations on time and financial resources—can actually be boons, resulting in fresh ideas and fast execution. So […]
Armed with an MSc from the London School of Economics and Political Science, Lauren decided to add digital marketing skills to her tool-kit to make herself even more competitive. Now, Lauren works for Aha! leading their content strategy and marketing. Follow Lauren on Twitter: @laurenmaffeo