A blog can boost your brand, drive leads, and increase ROI. So what are you waiting for?
With the overwhelming noise of social media, promotional emails, and paid advertising clamoring for consumers’ digital attention, it’s hard to squeeze in a genuine conversation about who your brand is and what it stands for beyond a pithy tweet or savvy slogan. That’s where blogging comes in.
Blogging is one of the earliest forms of storytelling on the internet — and it’s still one of the most vital in elevating a brand’s culture, community, and influence.
Consider this: According to the marketing and sales platform HubSpot, B2B marketers who use blogs receive 67% more leads than those who do not, and companies that blog receive 97% more links directing to their website.
How is your content marketing strategy going? If you’re blowing the doors off with tons of new content every week and thousands of inbound leads, read no further. But if your attempts at lots of content have resulted in lots of inbound leads that just aren’t happening, perhaps it’s time to pull over and do a quick check.
If you’re a marketer, you’ve probably heard of the Content Marketing Institute (CMI). With it’s quick tips and thoughtful lessons, this website is full of advice for startups, freelancers, and corporations who are looking to learn how content can help grow their businesses. We recently chatted with Joe Pulizzi, CMI’s founder and the man who coined the term “content marketing,” to discuss the content marketing revolution and what’s next for him and this fast-growing industry.
Want a social media strategy that will help you in your career or launch a business?
One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.
In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.
For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.
This post is part of our Digital Marketing 101 series. Sign up to get the full series!
In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything and keep a close eye on your KPIs while you determine your budgetary needs by doing the math to get through the marketing funnel.
In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and small businesses do not blog are many, and include the following:
- Not enough time
- Can’t write well enough
- Not enough content
- Don’t see the advantages
These are valid points that anyone can make; however, the biggest obstacle I’ve seen in those who “get” content marketing and really understand that the need to blog is this: they just don’t know where to start. To help everyone overcome that obstacle, here’s a step by step plan to get you started blogging regularly, consistently, and effectively.
When people think of liberal arts they most commonly think of majors like history, literature, writing, language, or philosophy. All of these hold weight when applying for a job; companies will always need people that know a second language, can write a terrific white paper, or reason with clients as a sharp, analytical thinker.