Brianna Plaza, Author at General Assembly Blog

About Brianna Plaza

Brianna is a GA Digital Marketing graduate and Alumni Lead for GA Stories.

Founding a Company Entirely on UX Design: How GA Grads Started Jewelry Company Vrai & Oro

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General Assembly grads Vrai and Oro

For years, Chelsea Nicholson and Vanessa Stofenmacher felt that the fine jewelry on the market just wasn’t for them. They wanted to make a statement with pieces that were classic yet attainable, and had an inkling other women felt the same. After graduating from General Assembly’s User Experience Design Immersive program in Los Angeles, they decided to do something about it.

The pair, who were friends before they were classmates, teamed up to launch Vrai and Oro — a Warby Parker-style fine jewelry startup that embodies UX principles its core. Vrai and Oro means truth (in French) and gold (in Spanish), and the name is reflected in the company’s values: quality, simplicity, and transparency. Chelsea and Vanessa produce their jewelry with ethically sourced materials in downtown Los Angeles — without designer markups. And, true to their UX-driven brand, their website and eCommerce platform is minimalistic and image-driven for easy use.

We caught up with Chelsea to learn more about Vrai & Oro, the site’s user experience, and how GA helped the co-founders achieve their goals.

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Meet Prepd: A Sleek Product That Raised $1.4 Million on Kickstarter

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Prepd_Prep_Share_Your_Creations_1_21

We all know that bringing lunch to work is the smart, healthy, and financially responsible thing to do. We want to bring delicious lunches to work, but then motivation is always low. So we end up buying something or settling for whatever boring thing we could find in our fridge, wishing we could be better.

Enter Prepd, a lunchbox with modular containers and a corresponding app to help us be the lunch-bringer we always knew we could be.

We spoke with co-founder and GA Hong Kong alumnus Chris Place a few days before his goal-busting Kickstarter, which raised over $1 million, closed.

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Digital Marketing Skills Give Journalist a New Angle on Her Career

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Armed with an MSc from the London School of Economics and Political Science, Lauren decided to add digital marketing skills to her tool-kit to make herself even more competitive. Now, Lauren works for Aha! leading their content strategy and marketing.

Follow Lauren on Twitter: @laurenmaffeo

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UXDI Alumna Develops Jawbone App at CODEATHON

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Visual-turned-UX designer, Diana, completed the UXDI program in Downtown Los Angeles. Post-course, she teamed up with peers a for the LA Codeathon. Together, they helped design a Jawbone-focused app that helps women get moving and stay moving. Currently, she is focusing on freelance UX and visual design projects in the Los Angeles area. Follow her on Twitter and view her portfolio.

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Are You A Woman In Tech? Here’s an Event You Won’t Want To Miss

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Mia Otte

It’s no secret that there is a lack of women in tech; but Product Management grad, Mia Otte, always wondered if a “room full of women could talk about something other than the lack of women in tech for more than 5 minutes.” To test her theory, Mia started Techfest Club, a monthly event hosted by General Assembly where female professionals in the tech industry come to network and talk tech. 

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