Tag Archives: facebook

Facebook’s Sheryl Sandberg: Lessons on Leading a High-Growth Business

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Sheryl Sandberg Interview Masters of Scale podcast Red Hoffman

Facebook COO Sheryl Sandberg talks leadership lessons with Reid Hoffman on the Masters of Scale podcast. Photo by Jacqui Ipp.

Leading a high-growth company and scaling it into a tech empire involves working through countless challenges: You need to constantly innovate, adapt with the economy, navigate relationships with executives, evolve your team, and more. Sheryl Sandberg knows this experience intimately, from her time as Google’s VP of global online sales and operations — during which she scaled the company’s online sales team from four to 4,000, driving two-thirds of the company’s revenue — through her past nine years as Facebook’s chief operating officer.

To get to where she — and Facebook — is today, Sandberg has learned hard leadership lessons about growing a team and a company.

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A 4-Step Social Media Strategy That Can Work For Anyone

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Want a social media strategy that will help you in your career or launch a business?

One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.

In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.

For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.

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A Deep Dive into the Future of Digital Marketing

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Packed House at General Assembly's Los Angeles Campus

On November 11, 2013, General Assembly’s Los Angeles campus welcomed Michael Carney of PandoDaily and Greg Bettinelli of Upfront Ventures, two esteemed thought-leaders in the tech industry, for a fireside chat on topics in digital marketing. Here are three highlights from their conversation:

1. Good design is taking center-stage

Greg believes that thoughtful visual design should be embedded in the soul of a brand from inception; and should encompass UI, UX, copywriting and even the pitch deck (that means no Arial font). Marketing is a commodity, and very few companies grow organically purely though acquiring users; the goal should be to build an organic demand-side business.

2. Current marketing challenges

Greg claims that for digital marketers, cross-channel attribution is the “boogie man” under all of our beds and in our closets. The massive shift to the mobile world and the multitude of devices the average consumer uses on a daily basis is a huge pain point for marketers, as it is increasingly difficult to track consumers across multiple device platforms, in addition to the looming concern for user-data privacy.

Greg firmly believes that anything non-targeted and non-dynamic is not cost effective. This leaves room for new marketing channels that are popping up with innovative ad formats, most notably Instagram, which is incredibly powerful because of it’s reach and frequency of use.

3. Advice for aspiring digital marketers

For budding digital marketers who are on the lookout for strong role models in the space, Greg recommends checking out the very effective strategies of leading travel and real estate companies, which includes Zillow, Trulia, Kayak and Hotel Tonight.

Recommended readings for marketers include eMarketer, Sean Ellis’ new online community Growthhackers.com, MarketingLand and AdAge. The quarterly report from Mary Meeker on consumer and technology insights is also a must-read for marketers.

Perhaps no point better illustrates Greg’s outlook on digital marketing then the following takeaway: “The conversation you have with customers spans across your site/app, paid & earned marketing and overall packaging, so focus on getting the right customers and not just the sheer quantity of sign-ups.”

Interested in expanding your digital marketing repertoire?

Check out our digital marketing course offerings here.