Tag Archives: GALive

FinTech Experts Share Insights on the Future of Finance

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Fintech Innovation Panel

Finance-industry experts from BlackRock, Blockchain, HSBC, BNY Mellon, and Coindesk spoke at our Future of Finance panel on December 7. Photo by Kait Ebinger.

The world of financial technology, also known as FinTech, is pushing the boundaries of how people exchange money — impacting everyone from mammoth banking institutions to individual consumers. On December 7, four finance luminaries joined us at General Assembly’s NYC headquarters for The Future of Finance, an intimate panel discussion exploring innovations in the financial sector.

The universal takeaway: Companies and leaders who aren’t paying attention to FinTech’s breakthroughs will be left in the wake of a revolution that is transforming a traditionally rigid industry into an agile economy driven by technological advances and open collaboration.

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Watch: What Entrepreneurs Can Learn from Hillary for America’s Digital Strategy Team

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Digital Marketing Lessons From Hillary For America

Last week, General Assembly packed the house — both at our New York headquarters and online — for a conversation with Hillary for America’s digital strategy team. The evening focused on considering the campaign as a startup, and the conversation highlighted digital marketing lessons that strategists and entrepreneurs can use to build a responsive team.

Steph Hannon, chief technology officer, Teddy Goff, chief digital strategist, and Sara Solow, domestic policy advisor, had a lively discussion with General Assembly CEO Jake Schwartz about the realities of building tech for a startup that, as Goff noted, is “designed to go out of business in 18 months.”

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Building a Design-Centric Culture with UXPin’s Marcin Treder

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Photo Source: Innovators Under 35, MIT Review

Photo Source: Innovators Under 35, MIT Review.

More and more engineering-focused companies are trying to become design-centric. But wanting a design culture isn’t the same as creating one. It isn’t as simple as saying, “Just use design thinking.”

Companies of all sizes are realizing that software is fundamental to business and design-thinking is the tool that leads to better software. In a time when design strategy and user experience are one in the same, companies are working to become more design-centric.

The move towards design-centric cultures is not always an easy or a straight path. While there is definitely risk involved in making a priority shift, design is emerging at the forefront of many business models.

Marcin Treder, CEO of user experience design platform UXPin, knows a thing or two about creating a design culture. In conjunction with our live stream at General Assembly, Treder took some time to answer our pressing questions about building design-centric cultures.
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How to Launch a “Content-First” Business with Joe Pulizzi

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Joe-Pulizzi-Content-Marketing-linkbird

If you’re a marketer, you’ve probably heard of the Content Marketing Institute (CMI). With it’s quick tips and thoughtful lessons, this website is full of advice for startups, freelancers, and corporations who are looking to learn how content can help grow their businesses. We recently chatted with Joe Pulizzi, CMI’s founder and the man who coined the term “content marketing,” to discuss the content marketing revolution and what’s next for him and this fast-growing industry.

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The Power of Social Data: A Conversation with Dane Atkinson, CEO of SumAll

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DaneAtkinsonEver since starting a dog walking business at the ripe old age of 10, Dane Atkinson has been hooked on entrepreneurship. He wrote his first piece of software at 12 and starting working in advertising at 13. By the time he was 18 years old, Dane was the C.O.O of an advertising company with about 30 employees. Now, he’s making headlines as the CEO of SumAll, a social media and e-commerce data platform, where he’s implemented a company-wide pay transparency policy. 

We recently had the opportunity to chat with Dane when he came in to film a live stream. Read on to discover his thoughts on entrepreneurship, open data, social media, and more. 

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Father of “The Lean Startup” Movement Clarifies His Message: Don’t Bulls— Yourself

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Eric-Ries-General-Assembly

Eric Ries discusses his lean startup methodology at General Assembly in New York City.

“Lean Startup is not a religion,” said Eric Ries, the 37 year-old author of The Lean Startup (2011), which is the handbook for what has become a cult-like movement embraced by entrepreneurs and innovators worldwide.

The core philosophy of the book – and of its practitioners – is to test ideas early and often by getting feedback from potential customers. Before investing very much time and money into a product, the idea is to quickly create an MVP (minimal viable product) and put it in front of potential consumers. This avoids wasting time and money developing products that people may not want.

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