advertising Tag Archives - General Assembly Blog

4 Signs It’s Time For The Ad Industry To Increase Investment in Training & Development


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As a consultant, I interact with people of varied levels of seniority across many roles. I frequently question whether any of the problems I encounter can be remedied with a solution that lives outside of my skill-set.

While the challenges of the companies I speak with differ, I recently have identified one commonality. What I have come to realize is that the unintended consequence of growth in ad-tech is a workforce deeply in need of training. Here are some indicators your company may want to invest in T&D:

1. Temporary In-House Specialists have become more frequent.

While I did not personally experience the transition into digital advertising, I did experience mobile in its early days. In 2010, the term “mobile” elicited much of the same feelings the terms “data” and “programmatic” have in 2016. The reaction to the mobile industry was a mass hiring of “mobile specialists.” These specialists were placed within agencies and publishers alike and asked to guide the buying and selling decisions through a mobile lens.

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Top 4 Social Media Trends You Need to Be Aware Of



Are you keeping up with the latest social media trends? The world of social media and the Internet is continuously evolving. In order to stay ahead of the curve in your career or business, it is important for you to know what is on the rise. Fortunately, there are many new features and opportunities to be excited about in social media. In this blog post, we will explore the top upcoming four social media trends that you need to know.

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A 4-Step Social Media Strategy That Can Work For Anyone



Want a social media strategy that will help you in your career or launch a business?

One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.

In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.

For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.

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