Tag Archives: career change

How to Break Into a Digital Marketing Career

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Digital Marketing Career: How to Land a Job

With digital media surpassing TV as the largest channel for ad spending in 2016, digital marketers are more important than ever. Through clever concepts, smart storytelling, and a keen understanding of audience behavior through analytics, these data-driven brand specialists move business forward through strategic email, paid search, social media, and beyond.

Recent data from General Assembly’s Credentials division — which helps companies determine the capabilities of team members and potential hires through assessments and more — suggests that digital marketing is an open playing field for anyone who can acquire the skills needed to succeed.

But once you have the skills, how do you land the gig?

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User Experience Design Impacts Everyone — But What Is It?

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What is user experience design General Assembly

People often associate the term “user experience design” with visual design or the design of a digital interface, like a website or mobile app. But the truth is, user experience (UX) design is bigger than that, and it’s used across every industry, from software, to business, to schools, and beyond.

Successful UX design is why shopping on Amazon is addictive, ride-sharing apps like Uber are thriving, and binge watching TV shows from any number of services has become the best way to spend a weekend indoors — skillful UX design has made it insanely easy to do. Even physical spaces are impacted by UX design: Think strategic layouts of department stores with enticing buys at every turn or the always-moving checkout lines at Trader Joe’s.

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Pursuing A Career Change: How To Find The Best Version Of You

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Career change image

Embracing your professional development or pursuing a career change can seem daunting, tedious and, at times, impossible. We often measure success by comparing ourselves to those around us, instead of focusing on our own qualities.

The reality is that there are many paths forward, and each person has a unique approach to finding theirs. Your success is the byproduct of a process of trial and error, your own experiments, and the practice of learning along the way.

Jen Glantz and Francesco Marconi’s paths have been anything but similar. While both live in New York City, one is an entrepreneur and the other works at The Associated Press. They, along with many others, started pursuing a career change while feeling lost. They asked themselves, “What should I do with my life? Why am I working here? Am I in the right place?”

As they found their answers, they came to share the belief that true fulfillment comes when you start focusing on building the “best version of yourself.”

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Welcome Home, Colin Hart!

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Teaching and learning at General Assembly

From classical ballet dancer to software engineer and instructional leader, Colin Hart transformed his life and career when he graduated from General Assembly’s Back-End Web Development course (BEWD) and Web Development Immersive (WDI) in early 2014. He came back to GA to teach WDI and was recently snatched up by the new WDI Remote team to be a lead instructor for the pilot course, which launched on May 16. Colin sat with us to share his story about teaching and learning at General Assembly.

Tell me about your journey.

I spent my youth training to be a classical ballet dancer. Even though I wasn’t able to do it professionally, it was like my first career because I would spend five, six hours a day training and performing. Getting injured led me to attend college instead, and I ended up majoring in media and communications and focusing my studies on digital communications. I interned for the United Nations writing a preliminary literature review around rights and dangers for youth online in Malaysia.

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The Top 5 Highest Paying Careers in Tech

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Careers in tech

It’s no secret. Tech talent is in high demand across industries, but finding people with the skill sets to fill these roles has been challenging, causing competition amongst businesses for talent in tech—in programming, UX design, data science and marketing.

As a result, jobs in tech pay well.  

So what does “pay well” really mean? Using data from PayScale, Glassdoor.com, and our Hybrid Jobs report developed with Burning Glass, we’ve put together the numbers for the most common entry level roles in tech.
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What UX Designers and Web Developers Make in Major U.S. Markets

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UX designers and web developers salaries

You did it! You nailed your interview and you’re feeling great. But then, right when you least expect it, the recruiter finishes up the conversation with the dreaded questions, “So how much are you looking for?”

This question is awkward and even worrisome for a job seeker, particularly if you haven’t done your homework. However, here’s the good news! When you do take the time to do the research and know your worth, it can help you answer this question with ease.

In this article, we’ll take a look at average UX designers’ and web developers’ salaries in major job markets and at varying career levels. Please use this article to further your own research and help you better understand the market but know that this by no means a definitive or all-encompassing list.

The ranges and averages throughout the article were determined based on a compilation of information from Payscale.com, Glassdoor.com, Salary.com, Simplyhired.com and information from current practitioners.

Now, let’s take a comprehensive look at average salaries and the varying salary ranges of UX practitioners and web developers in some of the hottest tech markets in the United States. We’ll take a look at each tech hub and then break down the numbers from there.

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Why Where You Work Can Be More Important Than What You Do

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Pursue your personal passion where you work

Photo: WOC in Tech

In my work as a creative career coach since 2008, I’ve seen this over and over again.

I’ve seen my clients think they’re in the wrong profession, only to realize it was where they were — not what they were doing — that was broken.

I’ve worked with my clients on clarifying and prioritizing their non-negotiable work qualities, and the type of work they were doing was less important than where they got to do it, and with who.

As long as they were working with insert-certain-type-of-people here on insert-bigger-mission-here, their own responsibilities mattered less and less.

At first, I was surprised at this finding. I was surprised hearing an affirmative response to the question, “Is where you work more important than what you do?” But then I kept hearing it. Again, and again, and again.

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The Major Interviewing Pitfall No One Talks About

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how-to-interview-woc-in-tech

Photo: WOC in Tech

We all knew that kid in high school. You know, the one who tried just a little too hard. He wasn’t a bad guy, but he was always the first to raise his hand, and maybe he came on just a bit too strong when it came to making new friends.

When you’re interviewing for a new position it’s hard not to act like that kid. Especially when you’re eager, and maybe even desperate for a new job. But interviewers can spot someone who is trying too hard from a mile away. Especially when you’re trying to sound “smart.” (By the way I’m so much better now, you guys, I promise.)

Smart is in quotes because nothing makes a candidate look worse (insecure, desperate, presumptuous, annoying) than trying too hard to sound smart.

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How to (Successfully) Ask For a Raise

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women in tech discuss a salary raise

Photo: WOC in Tech

We all could use a little extra in our paychecks, but asking for a raise is anxiety-inducing, even when you have a strong case to make. Asking for a raise without preparation can be awkward at best, and unsuccessful at worst.

A veteran hiring manager, Josh Doody, author of “Fearless Salary Negotiation: A Step-by-Step Guide to Getting Paid What You’re Worth,” walks us through how to ask for a raise — and what to do if you’re turned down.

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5 Career Changers Who Will Inspire You to Take the Leap

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DeathtoStock_Creative Community6

Change is inevitable. More specifically, career changes are inevitable. Especially in today’s job market, where the median tenure for the average employee is continuing to decrease. Our lifestyle goals and career aspirations are constantly in flux, but changes are scary. It’s easy to stay in a comfortable, unsatisfying position. The harder and braver thing to do is to take a leap of faith and pursue a career that actually excites you.

At General Assembly, it’s our mission to prepare you for this monumental change through skills training, a growing alumni network of over 25,000 alumni, and outcomes support for our full-time students. Take it from these five career-changing alumni: if you have that nagging feeling in your gut that you’re ready for a change at work, it’s time to reinvent yourself. We’re here to help.

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