Tag Archives: digital marketing

How to Break Into a Digital Marketing Career

By

Digital Marketing Career: How to Land a Job

With digital media surpassing TV as the largest channel for ad spending in 2016, digital marketers are more important than ever. Through clever concepts, smart storytelling, and a keen understanding of audience behavior through analytics, these data-driven brand specialists move business forward through strategic email, paid search, social media, and beyond.

Recent data from General Assembly’s Credentials division — which helps companies determine the capabilities of team members and potential hires through assessments and more — suggests that digital marketing is an open playing field for anyone who can acquire the skills needed to succeed.

But once you have the skills, how do you land the gig?

Continue reading

Experience doesn’t matter: Industry veterans and aspiring talent are equally qualified to break into digital marketing

By

Digital Marketing Vs. Traditional Marketing Skills

All aboard! It’s never been a better time to embark on your digital marketing journey.

We all seek experience. Personally and professionally, experience captures what we’ve done and what we have the potential to do. In hiring, prior experience is used as a shortcut to qualify job-seekers for interviews, job offers, and higher compensation. This shortcut works well in steady fields where the practices of the industry rarely change. If someone has done it before, they can probably do it again.

But does this shortcut work in a field that is dramatically changing? Marketing is an occupation undergoing rapid change. Adults now spend six hours a day with digital media, compared to three hours a day in 2009. As consumers move social, professional, and personal interactions online, advertising has followed. 2016 was the first year that digital media overtook TV as the largest channel for ad spending. Successful digital campaigns now require proficiencies across a host of new platforms, and the question for veterans and aspiring marketers is: Does general experience in marketing still matter?

Continue reading

The Top 8 Digital Marketing Tips From Hillary Clinton’s Campaign

By

Hillary For America Digital Marketing Lessons

Running a political campaign is a lot like running a business’s marketing department. To be successful, you have to determine a target audience, then find the best ways to reach them to sell your product.

Just over a month before the 2016 presidential election, three leaders from Hillary for America’s digital team visited General Assembly’s New York headquarters for a captivating panel conversation moderated by Fast Company writer Ruth Reader. They shared insight on the Hillary Clinton campaign’s digital marketing strategy, from experimenting with new platforms, to choosing data sources and breaking through the echo chamber.

Clinton’s team shared tips that digital marketers can apply to amplify brand messages, create stronger communities, and capitalize on new tools and trends. Get an exclusive look at how the campaign operates by watching the full discussion below.

Continue reading

Watch: What Entrepreneurs Can Learn from Hillary for America’s Digital Strategy Team

By

Digital Marketing Lessons From Hillary For America

Last week, General Assembly packed the house — both at our New York headquarters and online — for a conversation with Hillary for America’s digital strategy team. The evening focused on considering the campaign as a startup, and the conversation highlighted digital marketing lessons that strategists and entrepreneurs can use to build a responsive team.

Steph Hannon, chief technology officer, Teddy Goff, chief digital strategist, and Sara Solow, domestic policy advisor, had a lively discussion with General Assembly CEO Jake Schwartz about the realities of building tech for a startup that, as Goff noted, is “designed to go out of business in 18 months.”

Continue reading

How Big Data Creates the Perfect Digital Marketing Applications

By

get-more-meaning-data

 

Social media is big data. Every 60 seconds, Facebook users share 2,460,000 pieces of content and Yelp receives 26,380 reviews. Don’t forget about the 2 million blog posts created each day and the 1 billion websites available for us to peruse.

With all of this content floating around the Internet, digital marketing struggles to truly engage and convert an increasingly fragmented online audience. Reliance on manual processes to seek out and engage with relevant social media posts is not enough. Therefore, there is a growing demand for applications that allow digital marketers to automatically understand the content shared about their brand, pinpoint the users to target, and market to them in a personalized way.

Continue reading

L’Oréal Pioneers General Assembly’s Newest Assessment Based Training Model

By and

Assessments at General Assembly

The shift to data-driven marketing is changing the way we all do business. It is a powerful tool that enables us to cultivate more meaningful relationships with our customers – all of whom expect more value, more services, more engagement, and more conversations with all of our beauty brands. This is what makes our 7,000-person worldwide marketing team so invaluable to L’Oréal’s success.

We’ve always invested in the growth and development of our employees, and last year committed to building an online learning platform for our digital marketers through a customized education program with General Assembly. By arming our marketers with the most innovative tools and trainings, we are simultaneously upskilling our talent while transforming the company’s digital capabilities.

Continue reading

How Raaka Chocolate Uses Storytelling to Shape Their Marketing Strategy

By

Raaka Chocolate Storytelling

William Mullan graduated from Digital Marketing at General Assembly New York’s campus in 2015. Since joining Raaka Chocolate, he’s developed the company’s marketing efforts and advanced from an intern into the Director of Marketing. Now, William blends his passion for chocolate with marketing skills and techniques to share Raaka’s unique brand story in a way that is honest and engaging. Continue reading

The Top 5 Highest Paying Careers in Tech

By

Careers in tech

It’s no secret. Tech talent is in high demand across industries, but finding people with the skill sets to fill these roles has been challenging, causing competition amongst businesses for talent in tech—in programming, UX design, data science and marketing.

As a result, jobs in tech pay well.  

So what does “pay well” really mean? Using data from PayScale, Glassdoor.com, and our Hybrid Jobs report developed with Burning Glass, we’ve put together the numbers for the most common entry level roles in tech.
Continue reading

5 Must-Have Skills for Today’s Enterprise Marketers

By

Digital-Marketing-Essentials
In January 2016, the corporate training team at General Assembly set out to determine the marketing strategies and skills that all companies need to succeed in today’s rapidly changing business environment.

As an educational institution providing skills on technology, business, and design to individuals and corporations, our greatest asset is our network, which comprises students, alumni, instructors, subject matter experts (SMEs), and Fortune 500 clients. Leveraging this incredible network, we were able to survey CMOs of Fortune 500 companies, CEOs of startups, and a host of branding experts, mobile experts, performance experts, data experts, and digital experts.

Continue reading

Your business should start a blog right now. Here’s why — and a month of action items to get there.

By

Content Marketing Blog Tips

A blog can boost your brand, drive leads, and increase ROI. So what are you waiting for?

With the overwhelming noise of social media, promotional emails, and paid advertising clamoring for consumers’ digital attention, it’s hard to squeeze in a genuine conversation about who your brand is and what it stands for beyond a pithy tweet or savvy slogan. That’s where blogging comes in.

Blogging is one of the earliest forms of storytelling on the internet — and it’s still one of the most vital in elevating a brand’s culture, community, and influence.

Consider this: According to the marketing and sales platform HubSpot, B2B marketers who use blogs receive 67% more leads than those who do not, and companies that blog receive 97% more links directing to their website.

Continue reading