Press Room

Transforming Careers and Teams Across the Globe Through Premier Tech Education

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What Is General Assembly?


General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

 

Focusing on the most relevant and in-demand skills across data, design, business, and technology, GA confronts the global skills gap through award-winning, best-in-class instruction, and innovative opportunities across diverse communities. GA works with students online and in person across the globe, and partners with top employers to help companies source, assess, and transform talent.

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Contact Info


For all media inquiries, please contact our press office at press@generalassemb.ly.

 

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General Assembly in the News

2018

Financial Times | August 29, 2018

Career changers: cracking it as a coder

TechCrunch | August 28, 2018

Will big brands disrupt higher education?

The Chronicle of Higher Education | August 28, 2018

Big Companies Are Investing in Free College. Will Their Commitments Last?

Hypepotamus | August 15, 2018

Tech Talent: This Former Pop-Up Chef Is Cooking Up Some New Coding Skills

Technical.ly DC | August 15, 2018

At DC Tech Stories’ live show, 3 technologists shared how they learned to code

Technical.ly DC | August 13, 2018

Power Moves: A look at recent tech hires around DC

Fast Company | August 13, 2018

How Deja Baker overcame long odds and finally landed her dream job

ConversionXL | August 8, 2018

Making Marketing Training Work: Closing Skills Gaps, Proving Value

La Revue Du Digital | August 3, 2018

L'Oréal: 4000 employees tested on their level in digital marketing

TNW | August 3, 2018

An entrepreneur’s guide to NYC’s tech scene

Chicago Tribune | July 26, 2018

Want a job in data science? You might have to take a standardized test when applying

CNBC | July 7, 2018

Learning these in-demand skills could add thousands of dollars to your annual salary

CBS News | July 3, 2018

Want to be middle class? Consider a "mid-tech" job

Cision | July 3, 2018

Speak With A Geek (SWAG) Partners with General Assembly

The Atlantic | June 30, 2018

Code Now. Pay Tuition Later.

Christensen Institute | June 28, 2018

Coloring outside the lines: Why innovation in higher ed is happening beyond traditional schools

Workday Blog | June 27, 2018

The Adobe Digital Academy: An Apprenticeship for Today’s World

CNN Money | June 26, 2018

How some women assess safety at a new workplace

Knowledge@Wharton | June 21, 2018

Job Training in the Digital Age: Learning to do, Not Think

Les Echos | June 19, 2018

BNP Paribas Cardif ambitionne de former 1.000 salariés au numérique

Forbes | June 15, 2018

Top Companies Get Together To Define The Anatomy Of The Modern Marketer

WIRED | June 1, 2018

How San Quentin Inmates Built A Search Engine For Prison

La Tribune de l'assurance | May 29, 2018

BNP Paribas Cardif signs a partnership with General Assembly

Post-Bulletin | May 8, 2018

Algorithms are coming for their jobs, so workers are teaching themselves algorithms

EdSurge | May 7, 2018

‘Talent’ Has Become the New Theme Uniting Education and Employment

Forbes | April 18, 2018

New Research Highlights A Digital Literacy Gap--Here's How To Bridge It

The New York Times | April 17, 2018

A High-Paying Job? Go to App Boot Camp.

Bloomberg | April 16, 2018

Staffing Firm Adecco Buys General Assembly for $412.5 Million

Reuters | April 16, 2018

Adecco buys General Assembly in $412.5 million deal to boost growth

TechCrunch | April 16, 2018

New York’s programming ed tech startup, General Assembly, sells to Adecco for $413 million

Axios | April 16, 2018

Adecco buys General Assembly for $413 million

The Atlantic | April 16, 2018

The Future of College Looks Like the Future of Retail

Digital Senior | March 14, 2018

8 digital marketing courses in Singapore to help you break into the hottest industry of the decade

The Business Times | March 10, 2018

Taking the uphill out of upskill

ABC News | March 8, 2018

Do you need a social media clean-up? We had job hunters try out 2 services

CIO | March 7, 2018

17 best data science bootcamps for boosting your career

Society for Human Resource Management | February 16, 2018

Salary History Bans Could Reshape Pay Negotiations

Technical.ly DC | January 31, 2018

After a rocky 2017, what does the future hold for coding schools?

Inside Higher Ed | January 31, 2018

Phase 2 for Boot Camps

Digiday | January 23, 2018

Ad Schools are Scrambling to add AI courses

Channel News Asia | January 16, 2018

Tech-Know: Digital Careers

2017

OpenGov Asia | December 22, 2017

SGInnovate to focus on Artificial Intelligence, Blockchain and MedTech and invest in 20 deep tech startups during 2018

Forbes | December 4, 2017

The Costly Zero Sum Game That's Fueling The Skills Gap

AdExchanger | December 1, 2017

General Assembly Taps Marketing Leaders For Skills-Based Credentials

Inc.| November 28, 2017

Want to Be a Data Scientist? Meet the School Who Wants to Make It Happen

Nextgov | November 15, 2017

Tech Industry Insiders Want to Standardize Data Scientists

Booz Allen Hamilton | November 11, 2017

Accelerating Data Science

HR Dive | November 10, 2017

What are 'digital marketing skills'? General Assembly wants to help companies define them

Markets Insider | November 9, 2017

Leading Employers Join Forces With General Assembly To Define Skills For Digital Marketing Careers

Built In NYC | November 7, 2017

Introducing NYC's Top 100 tech companies

CNBC | November 1, 2017

These are the 25 most attractive start-ups to work for, according to LinkedIn

Workforce | October 30, 2017

General Assembly: Optimas Silver Winner for Corporate Citizenship

Bloomberg | October 27, 2017

Making sense of the future of education and work

Chief Learning Officer | October 27, 2017

Decoding Demand for Digital Skills

Fast Company | October 25, 2017

A Year Ago This Guy Was A Janitor. Now He’s Coding For A Hot Startup

DC INNO | October 20, 2017

Behind the General Assembly D.C. Director’s Tireless Efforts to Unite D.C. Tech

Technical.ly DC | October 10, 2017

This program is helping General Assembly offer web dev training to low-income students

Technical.ly DC | September 28, 2017

The Data Science Diversity Gap

New York Times | September 22, 2017

Some People Learn to Code in Their 60s, 70s or 80s

Real Clear Education | September 20, 2017

A Bright Spot for Bipartisanship

Forbes | August 3, 2017

What The Closure Of 2 Bootcamps Means For The Industry's Future

Inc. | August 2, 2017

5 Lessons I Learned After 10 Years in Prison (and How I Plan to Use Them)

Time Out New York | August 2, 2017

The 12 best back-to-school classes for adults in NYC

Fortune | July 24, 2017

5 Reasons Why Managers Need to Think Hard About the Skills Gap

TechnicalyDC | July 18, 2017

Cool talk alert: Women in Tech Breakfast hosts DC's CTO

Mashable | July 17, 2017

5 lessons to reinvent your career path

Inc. | July 17, 2017

How Entrepreneurs Can Get the Benefits of an MBA Without Huge Costs

The Clever PM | July 13, 2017

10 Questions: Suzanne Abate

NY1 | July 6, 2017

LaGuardia Community College Celebrates First Graduation for TechIMPACT Program

Adobe Life | June 21, 2017

No Reward Without Sacrifice

WWD | June 13, 2017

L’Oréal, General Assembly Unveil Digital Marketing Skills Test

CIO From IDG | April 26, 2017

Online Courses Become Effective for Building Technical Skills, Earning Certifications

Working Nation | April 24, 2017

How a Coding Class Opened My Eyes to a New World of Opportunities

NY Daily News | April 21, 2017

Mayor de Blasio's City Tech Sector Program Has Already Landed Hundreds Of New Yorkers Well-paying Jobs

Built In NYC | April 20, 2017

5 Tech Companies That Want To Help You Expand Your Skillset

Medium | April 17, 2017

Why I Forfeited My Masters Program for General Assembly

Forbes | April 11, 2017

Try The World: How A Gourmet Food And Snack Startup Catering To Millennials Doubled Its Revenue

The New York Times | April 4, 2017

Where Non-Techies Can Get With the Programming

Opportunity@Work | March 27, 2017

TechHire Employer Spotlight: GE Digital, Rhode Island

New York Mag | March 24, 2017

The Hidden Power of Stack Overflow: How a Website You’ve Never Heard of Is Holding the Web Together

IBM Watson | March 24, 2017

I’m Finally Learning How to Code

Domino | March 20, 2017

Practical Data Science at Gusto and General Assembly

Fast Company | March 20, 2017

Announcing The Winners Of The 2017 World Changing Ideas Awards

Talent Economy | March 15, 2017

Does Nontraditional, Online Education Have a Credibility Problem?

Cheddar | March 14, 2017

How Automation Will Affect Blue & White Collar Jobs

Wired | March 6, 2017

Forget Welding. The Hottest New Vocational Schools Do Digital Design

Win the Talent War | March 4, 2017

Tom Ogletree of General Assembly Talks Innovation in the Job Market

PC Mag | March 2, 2017

Fast Forward: General Assembly Co-Founder Matthew Brimer

DC Inno | February 28, 2017

Voices of D.C. Coding Schools: What Students Say They Actually Get From the Programs

Nieuwsuur | February 21, 2017

Learning for the 21st Century

TechCrunch | February 17, 2017

NYC Mayor Bill De Blasio Shows Off Designs For Planned Tech Hub

Huffington Post | February 14, 2017

Tech Confesses Its True Feelings For NYC

IBM | February 14, 2017

Incubating the Next Great Tool for Watson Work

The Drum | February 14, 2017

We Unveil The Women Shaking Up The Industry In The Drum's 50 Under 30

Brit + Co | February 12, 2017

This Is the Easiest Expert-Approved Way to Advance Your Career

L.A. Biz | February 7, 2017

L.A. Biz Announces Women of Influence

Atlanta INTown | February 2, 2017

General Assembly: Tech Training Company Transforms Thinkers Into Creators

WCVB Boston | February 2, 2017

Local Company Helps People Switch Careers Fast

ABC News | January 26, 2017

How One CEO Is Trying to Fix the Nation's Skills Gap

Thrive Global | January 26, 2017

Tips For Growing Your Executive Network

LAist | January 23, 2017

Chalk Art Of Williams Sisters, George Lucas Goes Up In Little Tokyo Space

The Sydney Morning Herlad | January 17, 2017

How To Attract Top Talent To Your Small Business

The Economist | January 12, 2017

Lifelong Learning Is Becoming An Economic Imperative

Fast Company | January 9, 2017

How Great Leaders Hire The Right People

2016

Forbes | December 20, 2016

4 Reasons To Make A Career Pivot To Tech In 2017

Technically DC | December 15, 2016

GA DC Named Tech Mission Org of the Year

Built In Boston | December 15, 2016

With New Digs, General Assembly Plans On Becoming A Neighborhood Tech Hub

Dice | December 15, 2016

New UX Course Wants to Land You Design Jobs

CNBC | December 13, 2016

Could Automation Create More Jobs?

Penn Wharton | November 22, 2016

Karl Ulrich Talks with Jake Schwartz WG’08, Founder of General Assembly

Fast Company | November 21, 2016

How General Assembly Is Helping Companies Increase Diversity

Forbes | November 17, 2016

General Assembly's Jake Schwartz On Transparency, Outcomes And Measuring What Matters

Built In Los Angelese | November 17, 2016

How You Can Transfer To Tech, Explained By 6 Angelenos Who Made The Move

Fatherly | October 27, 2016

The Coding Skills Parents Need To Keep Up With Tech-Savvy Kids

General Assembly | October 26, 2016

General Assembly Honored at MIT Inclusive Innovation Competition

BetaKit | October 25, 2016

New Frank + Oak 50/50 Founders' Fund Promises Funding Equality to Entrepreneurs

Hypepotamus | October 17, 2016

Samelia Brooks Uses UX Design to Inspire Best Behavior

TechCrunch | October 14, 2016

Five Considerations About Accelerated Learning for the Next Administration

The Guardian | October 13, 2016

Will Jobs Exist in 2050?

Washington CityPaper | September 27, 2016

Can Data Science Predict Who Will Get Michelin Stars?

Craing's Washington, D.C.

If I Knew Then: Jake Schwartz

Huffington Post Australia | September 8, 2016

Why Collaboration Is The Best Way To Encourage Women Into Tech

New York Stock Exchange

How Employers and Employees are Tackling the Talent Demand of the Modern Marketplace

Technically DC | September 1, 2016

General Assembly is out to show you what developers really look like

Bloomberg | August 15, 2016

Can You Buy a New Job?

CNBC | August 11, 2016

CEO reveals the No. 1 skill that employers want right now

Fast Company | August 10, 2016

General Assembly expands into Canada, will nearly double its campuses this year

TechCrunch | August 9, 2016

Sometimes the most qualified applicant is not the most obvious

The Seattle Times | August 5, 2016

Juggling Jobs: Balancing Work in the Gig Economy

VentureBeat | July 2, 2016

How Hillary Clinton’s policies become tweets

Time | June 16, 2016

Find a Skills Boot Camp That Fits Your Job Needs

Elle Australia | May 23, 2016

A Beginner’s Guide To Coding

Adweek | May 11, 2016

L'Oréal Created This Training Program to Keep Its Marketers on the Cutting Edge

EdSurge | May 3, 2016

General Assembly Releases Framework for Reporting Student Outcomes

DCInno | April 5, 2016

Exclusive: DC is First for General Assembly's Data Science Course

Denver Post | January 29, 2016

Invasion of the data scientists: Hot job of 2016 expands beyond tech

GE Reports | January 19, 2016

4 Visions Of Innovation

Fox News Radio | January 14, 2016

Meet the CEO Providing Education Geared towards the 21st Century

Built In Colorado | January 11, 2016

General Assembly announces major campus for downtown Denver

2015

CNBC Squawk Box | December 13, 2015

Jonathan Harber of EDGE, Fred Wilson of Union Square Ventures and Jake Schwartz of General Assembly pregame for National Education Week at NYU

NationSwell | November 30, 2015

The School That's Making a Career in Tech Possible for Everyone

Xconomy | November 20, 2015

Schwartz Talks Diversity in Tech & General Assembly’s Growing Clout

Bloomberg | November 10, 2015

How General Assembly Is Retraining Corporate America

NPR | November 3, 2015

The Un-College That's Training $100,000 App Developers

The Wall Street Journal | September 30, 2015

Tech-Boom Bet: Coding School General Assembly Raises $70 Million

DCInno | May 6, 2015

Mayor Bowser's Newest Tech Initiative, InnoMAYtion, Is Unveiled at 1776

ChicagoInno | May 1, 2015

Full Time Coding Programs Grew Almost 200 Percent In One Year

Inc. | May 1, 2015

Social Media Marketing Lessons from General Assembly

MarketWatch | April 30, 2015

New Report Highlights Policy Implications for Accelerated Education

MediaPost | April 29, 2015

Morgans Hotel Group Partners With General Assembly For 'Unconferences'

Computerworld | April 28, 2015

General Assembly arrives in Singapore

San Francisco Chronicle | April 27, 2015

At General Assembly, classrooms built for change

Business Insider | April 24, 2015

Startup founders describe how they got through the hardest part

Business Insider | April 21, 2015

I'm learning how to code and now I feel like I could do anything

TechRadar | April 14, 2015

The new jobs in tech – and how well they pay

Inside Higher Ed | April 9, 2015

Emerging Path to Federal Aid

Crain's New York Business | March 29, 2015

40 Under 40

Thethings.biz | March 27, 2015

An Opportunity to Gain the Most In-Demand Technical Skills

TechCrunch | March 25, 2015

General Assembly And 500 Startups Partner For Accelerator Prep Program

Built In Chicago | March 25, 2015

9 tips for non-technical entrepreneurs working with developers

Refinery 29 | March 20, 2015

What Do All Female Entrepreneurs Have In Common?

Jr. Dev Jobs | March 12, 2015

Jason Banks - Junior Developer

BostInno | March 11, 2015

A New App Keeps Your Zillions of Subscriptions Under Control

Xconomy | March 10, 2015

White House’s $100M TechHire Initiative Echoes with General Assembly

Fast Company | March 10, 2015

5 BIG WAYS EDUCATION WILL CHANGE BY 2020

Boston.com | March 9, 2015

Advice for Women Looking to Break Into the Boston Tech Field

EdSurge | March 9, 2015

What Will It Take to Close the Adult Digital Literacy Gap?

MediaPost | March 6, 2015

Capital One Puts Money Where Its Mouth Is With Tech Scholarships

CNBC | March 5, 2015

CEO Jake Schwartz on CNBC

Built in Chicago | February 25, 2015

Are more tech professionals skipping grad school for tech vocational programs?

Chicago Tribune | February 24, 2015

3 ways entrepreneurs can prioritize learning

Career Contessa | February 23, 2015

Meet Mercedes Bent: Global Director of New Ventures

MediaPost | February 20, 2015

If I Can Learn Digital Attribution, So Can You!

Tech Week | February 16, 2015

Dev Chat: Andrew Madden of General Assembly

Eventbrite | February 13, 2015

General Assembly: Expanding a Global Educational Institution

Brookings | February 13, 2015

Not just a matter of degrees: Other pathways to STEM careers

Education Dive | February 10, 2015

9 coding schools higher ed should keep an eye on

Fast Company | February 9, 2015

World's Most Innovative Companies

Fast Company | February 9, 2015

The World's Top 10 Most Innovative Companies of 2015 in Education

Wharton Magazine | February 9, 2015

Wharton 40 under 40: Jake Schwartz

Washington Technology | February 6, 2015

What I learned at General Assembly’s Coding for Beginners

Entrepreneur | February 5, 2015

3 Things You Need to Know to Recruit and Retain Millennials

Crain's New York Busienss | February 3, 2015

Coding schools aren't just for kids

LA Tech Digest | February 2, 2015

Meet the Educators: General Assembly

Forbes | January 27, 2015

Tips For Social Innovators Who Are Ready To Level-Up

The Kernel | January 25, 2015

It’s never too late to learn to code

Channel News Asia | January 22, 2015

Block 71 San Francisco helps US startups meet with Asian entrepreneurs

Tech In Asia | January 21, 2015

Singapore’s IDA opens $200M fund to US startups, brings General Assembly to the island

Chicago Inno | January 21, 2015

"Why I Chose a Career in Web Development" and How to Get Into It

Daily Breeze | January 10, 2015

Computer coding boot camps in Los Angeles help reboot careers

Crain's New York Business | January 6, 2015

Entrepreneur has code to unlock talent

2014

Chicago Red Eye | December 10, 2014

Boot camp-style schools teach code to career switchers

DC Inno | November 16, 2014

Andela and GA Partner to Train Bright Young Web Developers in Africa

NPR | October 15, 2014

A New Credential For The Tech Industry

New York Observer | September 26, 2014

General Assembly Will Turn You Into a Well-Paid Coder in Three Months

Washington Monthly | September/October 2014

Is the Master's Degree an Expensive Anachronism?

WSJ Accelerators Blog | August 21, 2014

Anna Lindow: Developing Alumnae Who Care About the Future

The Information | August 20, 2014

Building Offline Education for an Online World

WSJ Accelerators Blog | August 14, 2014

Alexandra Ackerman: Scholarships for Women in Tech Are an Important Stepping Stone

TechCrunch | August 13, 2014

Reddit Co-Founder Alexis Ohanian and PayPal Throw Support Behind General Assembly’s Opportunity Fund

Free Enterprise | August 8, 2014

Led by Co-Founder & CEO Jake Schwartz, General Assembly Hits its Stride Teaching 21st Century Skills

CNBC Squawk Alley | July 3, 2014

Learn to Code: General Assembly

The Next Web | June 10, 2014

General Assembly teams up with Tumblr to let bloggers design customized themes for free

Bloomberg West | May 27, 2014

A Look at the Future of the Digital Classroom

Crain’s New York | May 15, 2014

Tech students' new code

Fast Company | April 17, 2014

General Assembly Creates Scholarship Fund for Women, Minorities, and Veterans

The New York Times | March 24, 2014

Leaving the Comfort Zone to Learn Computer Code

Wall Street Journal | March 11, 2014

Who Needs to Know How to Code

The New York Times Dealbook | March 7, 2014

Digital Trade School Raises $35 Million in Financing Round

TechCrunch | March 7, 2014

General Assembly Raises $35M Led By New Investor IVP To Add More Tech Courses, New Campuses

Wall Street Journal/Venture Capital Dispatch | March 7, 2014

The Daily Startup: General Assembly Collects $30M for Practical-Skills Classes

Reuters PE Hub | March 7, 2014

IVP leads Series C round for General Assembly

VentureBeat | March 7, 2014

Startup school General Assembly raises $35M to power enterprise education

Fortune | February 27, 2014

10 Questions: Jake Schwartz, CEO and co-founder, General Assembly

Fast Company | January 29, 2014

The Most Creative People in Business

The New Yorker | January 10, 2014

Can You Start a Successful Tech Career Later in Life?

2013

Wall Street Journal | December 18, 2013

Bosses Learn Not to Be So #Clueless

WNYC | December 4, 2013

Before Tech Ruins Your Job, Try These Strategies

Yahoo Finance | November 15, 2013

General Assembly: Inside New York City’s New Tech Economy

San Francisco Chronicle | October 22, 2013

Learning to talk in techies’ language

GigaOM | October 15, 2013

General Assembly further expands it virtual footprint with online tool for learning to code

Daily Mirror | September 19, 2013

Click Your Way Through to a Career in IT

Fast Company | September 9, 2013

General Assembly Goes to DC

Wall Street Journal | September 5, 2013

Starting a Company? Skip B-School