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CONTENT MARKETING STRATEGY WITH AI (Online) COURSE

Learn to apply generative tools, structured prompting, workflow design, and audience intelligence to real content challenges. Our Content Marketing Strategy with AI (Online) course gives you the skills, hands-on practice, and confidence to deliver content that performs—reliably, ethically, and at scale in an AI-enabled environment.  

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Learn in-demand skills to thrive in the AI era. Tell us a little about you and we’ll get in touch with more info.

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Want to learn more? Get answers to common questions and discover what makes learning with GA different.

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OUR LEARNERS WORK AT TOP COMPANIES ACROSS THE GLOBE

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PURCHASING MADE EASY

The total cost of this course is $2,950.

Take two courses and qualify for an additional two courses for free. With a bundle discount, all four courses are available for a total payment of $5,900.*

*Eligibility is based on terms and conditions.

When you enroll in two eligible courses within this learning pathway, you become eligible for a bundle discount that allows you to take the remaining two courses in the pathway at no additional tuition or fee cost.

The bundle discount applies only after enrollment in two qualifying courses. Students must enroll in the four courses individually and are charged applicable tuition and fees after enrollment occurs.

Bundle eligibility, course availability, and timing are subject to terms and conditions.

Divide tuition into two, three, or four easy payments while in school.

As low as $712.50.

Apply for a 0% interest loan from Climb Credit

Pay zero interest on manageable payments over 9 months with the 0% Interest Loan.

Loan approval subject to eligibility.

Apply for a loan from Climb Credit.

Begin repaying immediately, or choose an interest-only option.

Get an interest rate from 6.5–15%, with a Climb loan term from 2–5 years or an interest rate ranging 6.99 – 17.99% APR.

Loan approval subject to eligibility. Loan terms displayed are effective as of 1/1/2026.

Show off your new skills

Complete your course, get your badge, and add it to your LinkedIn profile to showcase your new skills to your network.
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Who’s this for?

This course is for content strategists and content marketers, writers and creative professionals, marketing generalists, and adjacent roles looking to integrate AI tools into their workflows to work faster and produce better-performing outputs and who want:

  • Hands-on experience with AI tools applied to real content marketing scenarios
  • Learning with structure, community, and live instruction
  • Skills you can apply immediately to current projects 

TECHNICAL SETUP

 

  • Laptop with administrator access
  • 13"+ screen, 8GB RAM, and 40GB free storage
  • Stable internet with dual-monitor setup and webcam for online sessions
  • Full technical setup guide and support provided after enrollment

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BRING YOUR OWN AI 

This course works with any major AI platform. Use your existing account or free tiers from: ​

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No premium subscriptions required—learn with the tools you already have.

Course Agenda

  • Learn how AI enhances strategy development across workflows by uncovering friction points, surfacing insights, and supporting faster decision-making
  • Use AI to synthesize internal reports, research, and performance data to generate strategy recommendations rooted in organizational context
  • Identify search intent patterns, keyword themes, and optimization opportunities using AI-assisted SEO analysis
  • Combine AI-supported desk research, lightweight primary research, and synthetic data generation to deepen understanding of audience needs and market dynamics
  • Transform research and insights into structured editorial calendars aligned with audience needs, business goals, and content priorities
  • Ensure AI-generated content stays aligned with brand standards by evaluating tone, compliance, and messaging consistency
  • Use structured prompting and strategy inputs to generate and refine content drafts with clarity and persuasion
  • Combine AI-assisted SEO copywriting with UX-forward content design to create pages that rank well and engage readers
  • Ensure content meets accessibility and inclusivity standards by identifying and resolving barriers
  • Interpret dashboards and performance signals to guide optimization decisions
  • Evaluate content's influence across the customer journey using attribution concepts and intent-based mapping
  • Develop modular content components and scalable workflows supported by AI-driven operations
  • Improve communication and feedback systems between content, creative, product, and marketing teams
  • Understand AI regulations, compliance risks, and governance frameworks that protect organizations from real-world AI failures
  • Build and present a full AI-powered content strategy and execution plan through a portfolio-ready capstone project

WHAT MAKES THIS PROGRAM DIFFERENT 

✓ Live cohort learning: Learn with a structured group of professionals who share your goals. Get real-time answers from expert instructors during live sessions.

✓ Comprehensive skill stack: Rather than focusing on AI theory, this course builds practical capability across the full content lifecycle—from research and strategy to creation, optimization, and governance.

✓ Hands-on practice: Learn through 18 hands-on lab hours and a capstone project to develop the skills to apply generative tools, structured prompting, workflow design, and audience intelligence to real content challenges.

✓ Workplace-relevant application: Learn how to use generative tools, structured prompting, and performance analytics to create content that ranks, resonates, and scales—and leave with a portfolio-ready case study that demonstrates real-world impact.

AI IS CHANGING WORK—WE HELP YOU STAY AHEAD 

  • 96%

    of marketers say content demand has doubled

    (Source: Adobe, 2025)

  • 76%

    of marketers using generative AI are already applying it to content creation and writing copy

    (Source: Salesforce, 2025)

  • 64%

    of marketers report that AI-generated content performs as well or better than manually created content

    (Source: CoSchedule, 2025)

KEY TAKEAWAYS  

You'll leave this course with these content marketing strategy with AI skills:

BUILD AN AI-POWERED CONTENT STRATEGY FROM RESEARCH TO EXECUTION

You’ll develop the ability to apply AI tools across the full content lifecycle—from audience research and SEO analysis to editorial planning and calendar development—enabling faster, more insight-driven strategic decisions.

CREATE, OPTIMIZE, AND SCALE HIGH-QUALITY CONTENT WITH AI

You’ll use structured prompting and generative frameworks to produce, refine, and optimize content assets, while building modular workflows and scalable systems that maintain quality, consistency, and brand voice at scale.

MEASURE PERFORMANCE AND GOVERN AI USE RESPONSIBLY

You’ll gain hands-on practice interpreting content performance data, mapping attribution across the customer journey, and applying governance frameworks that ensure ethical, compliant, and responsible AI usage in content workflows.

INSTRUCTORS WITH REAL-WORLD CRED

Learn from real-world content marketing strategy pros who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalized feedback and support you need to crush your goals every step of the way.
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THE WORD FROM GA GRADS

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“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move to marketing.”
Kiki Tolentino

GA grad, Digital Marketing Short Course

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GET MORE INFO

Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.

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Let’s Chat

Need to speak with someone directly?
Our admissions team is here to help.

North America
+1 844 969 4669
UK
+44 20 3991 6088
Singapore
+65 6018 7933
Australia
+61 1800 845 068

QUESTIONS? WE'VE GOT ANSWERS.

AI is reshaping every role and every industry, and learning AI skills to enhance your role is no longer optional. General Assembly's Content Marketing Strategy with AI (Online) is live, cohort-based training that equips learners with the practical skills to apply generative tools, structured prompting, workflow design, and audience intelligence to real content challenges. In 32 hours, you’ll master the skills modern teams need in an AI-accelerated landscape.
Yes. When you pass this course, you’ll receive a LinkedIn-verified digital badge. Thousands of GA alumni around the world use their course badge to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

No, this Content Marketing Strategy with AI (Online) course is designed for beginners and no technical background is required.

Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.

General Assembly's Content Marketing Strategy with AI (Online) is live, cohort-based training that equips learners with the skills to apply generative tools, structured prompting, workflow design, and audience intelligence to real content challenges. The course builds practical capability across the full content lifecycle, from research and strategy to creation, optimization, and governance. In 32 hours, you’ll master the skills modern teams need in an AI-accelerated landscape. You’ll also receive a LinkedIn-verified digital badge upon successful course completion.

Key learning outcomes include:

  • Building an AI-powered content strategy from research to execution
  • Creating, optimizing, and scaling high-quality content with AI
  • Measuring performance and governing AI use responsibly

Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework, and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:

*Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.

Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
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