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    UX RESEARCH & STRATEGY WITH AI COURSE

    Transform yourself into an AI-fluent UX researcher and strategist. Our UX Research & Strategy with AI course gives you the skills and hands-on experience to integrate AI tools and methodologies into your UX practice.   

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    Learn in-demand skills to thrive in the AI era. Tell us a little about you and we’ll get in touch with more info.

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    Build your AI experience and design foundation

    This course is one of four courses in the AI Experience and Design learning pathway, designed to help learners design intuitive, responsible, and human-centered AI experiences.

    You can take this course on its own, or complete the full pathway to deepen your understanding of UX strategy, AI-assisted design workflows, and designing for emerging AI interactions.

    More courses in this pathway:

    Explore course

    UX Design for AI Experiences

    Transform traditional interaction design into intelligent, responsive experiences. Master design thinking and user journey mapping while leveraging AI for personalization, conversational interfaces, and multi-platform consistency. Perfect for designers ready to shape the future of human-AI collaboration and adaptive digital experiences.
    Explore course

    UI Design for AI Products

    Move beyond static screens to dynamic, intelligent interface design. Learn to craft modular design systems, implement accessibility best practices, and create visual hierarchies that make complex AI behavior clear and trustworthy. Gain the technical fluency needed to collaborate effectively with development teams in AI-driven environments.
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    UX Portfolio Storytelling with AI

    Master the storytelling skills that separate good designers from great ones. Learn to curate compelling case studies, communicate design decisions effectively, and present AI-enhanced work with ethical transparency. The professional presentation expertise that makes you stand out in a competitive design market while building authentic connections with stakeholders.
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    the Total cost of this course is $2,950

    Take two courses and qualify for an additional two courses for free. With a bundle discount, all four courses are available for a total tuition of $5,900.*

    *Eligibility is based on terms and conditions.

    When you enroll in two eligible courses, you become eligible for a bundle discount that allows you to take the remaining two courses at no additional tuition and fee costs.

    The bundle discount applies only after enrollment in two qualifying courses. Students must enroll in the four courses individually and are charged applicable tuition and fees after enrollment occurs.

    Bundle eligibility, course availability, and timing are subject to terms and conditions.

    Divide tuition into two, three, or four easy payments while in school.

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    Get an interest rate from 6.5–15%, with a Climb loan term from 2–5 years or an interest rate ranging 6.99 – 17.99% APR.

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    LEARN MORE ABOUT FINANCING & TUITION

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    Who’s this for?

    This course is for UX research professionals, UX design practitioners, and product and strategy professionals looking to enhance their toolkit with AI capabilities and who want:

    • Hands-on experience with AI tools applied to real UX research and strategy scenarios 
    • Learning with structure, community, and live instruction
    • Skills you can apply immediately to current projects

    TECHNICAL SETUP

     

    • Laptop with administrator access
    • 13"+ screen, 8GB RAM, and 40GB free storage
    • Stable internet with dual-monitor setup and webcam for online sessions
    • Full technical setup guide and support provided after enrollment

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    BRING YOUR OWN AI 

    Take this course using any major AI tool. No premium subscriptions required.


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    Course Agenda

    • Learn AI-driven user experience research and customer-centered design principles
    • Apply design thinking and agile workflows with AI tool integration
    • Develop AI-integrated research strategies for explorative and evaluative methods
    • Implement AI-enhanced accessibility research and problem framing techniques
    • Establish AI-driven research quality assurance and best practices standards
    • Accelerate prototyping and iteration cycles using AI tools and workflows
    • Execute AI-enhanced testing methods including usability, A/B, and multi-variant testing
    • Apply statistical reasoning to UX research with AI support
    • Synthesize research data using AI tools to identify key themes and craft narratives
    • Develop AI-assisted visualizations and storytelling for stakeholder communications
    • Transform research findings into clear, actionable insights for AI product teams
    • Learn cross-functional collaboration with interdisciplinary AI product teams
    • Navigate ambiguity and develop adaptability in AI product development environments
    • Balance user advocacy with technical and strategic business priorities
    • Apply ethical AI frameworks, bias mitigation, and user trust principles in UX research
    • Complete a capstone project focused on UX research for AI-driven personalization
    • Demonstrate responsible AI practices and ethical experience design leadership

    WHAT MAKES THIS PROGRAM DIFFERENT 

    ✓ Live cohort learning: Learn with a structured group of professionals who share your goals. Get real-time answers from expert instructors during live sessions.

    ✓ Comprehensive skill stack: Learn end-to-end research strategy with AI-enhanced approaches to qualitative analysis, quantitative synthesis, and strategic planning that strengthen rather than compromise research quality and user advocacy. Focus on cross-functional collaboration and ethical AI research leadership.

    ✓ Hands-on practice: Go beyond theory to cover the full UX research lifecycle with AI enhancement at each stage, culminating in a capstone project demonstrating strategic research leadership, complete with 17 hands-on lab hours building functional research systems.

    ✓ Workplace-relevant application: Apply skills to real workplace scenarios as you learn them through practical labs and projects, focusing on using AI tools to enhance the way you complete research planning, data synthesis, and stakeholder communication.

    AI IS CHANGING WORK—WE HELP YOU STAY AHEAD 

    • 58%

      of UX professionals use AI tools, with 37% applying AI in 'some' research projects and 21% in 'most' studies 

      (Source: Maze Future of User Research Report 2025)

    • 56%

      wage premium for AI-skilled workers

      (Source: PwC Global AI Jobs Barometer, 2025)

    • 55%

      of product professionals report increased demand for user research

      (Source: Maze Future of User Research Report 2025)

    KEY TAKEAWAYS  

    You'll leave this course with these AI-enhanced UX research skills:

    LEARN AI-AUGMENTED RESEARCH METHODS 

    You'll integrate AI tools seamlessly into proven UX research workflows, from problem framing and data collection to participant recruitment and study management, dramatically accelerating your research capabilities while maintaining quality standards.

    ACCELERATE DATA ANALYSIS & INSIGHTS 

    You'll use AI to synthesize vast amounts of research data, identify patterns and themes automatically, and transform complex findings into compelling narratives with AI-assisted visualizations and tailored stakeholder presentations.

    LEAD ETHICAL AI UX STRATEGY

    You'll develop comprehensive research strategies that balance user needs with business goals and technical opportunities, while applying responsible AI practices, mitigating bias, and building user trust through inclusive, ethical design frameworks.

    INSTRUCTORS WITH REAL-WORLD CRED

    Learn from UX pros who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalized feedback and support you need to crush your goals every step of the way.
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    THE WORD FROM GA GRADS

    “
    “Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move to marketing.”

    Kiki Tolentino

    GA grad, Digital Marketing Short Course

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    GET MORE INFO

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    QUESTIONS? WE'VE GOT ANSWERS.

    AI is reshaping every role and every industry, and learning AI skills to enhance your role is no longer optional. General Assembly's UX Research & Strategy with AI is live, cohort-based training that equips UX professionals with the skills to integrate AI tools and methodologies into their research practice. In 32 hours, you’ll learn proven frameworks, apply AI tools in real scenarios, and complete a capstone project that demonstrates your ability to leverage AI for strategic research impact.
    Yes. When you pass this course, you’ll receive a LinkedIn-verified digital badge. Thousands of GA alumni around the world use their course badge to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

    This is an entry-level course. Many students will have an interest in technology and design, but no experience is required.

    Admissions requirements and recommended experience are explained in additional detail in the Student Catalog. Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.

    General Assembly's UX Research & Strategy with AI is live, cohort-based training that equips UX professionals with the skills to integrate AI tools and methodologies into their research practice. Students use AI-enhanced research workflows—from problem framing and data analysis through insight synthesis and stakeholder communication—using cutting-edge tools and proven UX methods. Through hands-on projects in user testing, research synthesis, and strategic planning, learners develop the responsible AI integration practices essential for thriving in the AI era of user experience design. In 32 hours, you’ll learn proven frameworks, apply AI tools in real scenarios, and complete a capstone project that demonstrates your ability to leverage AI. You’ll also receive a LinkedIn-verified digital badge upon successful course completion.

    Key learning outcomes include:

    • Research-first AI integration
    • End-to-end research strategy
    • Cross-functional collaboration
    • Intensive live instruction with expert mentorship
    • Ethical AI research leadership
    Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework, and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

    Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:

    • Attend an info session online
    • Explore your financing options
    • Apply to enroll in the course.*

    *Course modality options vary by location, pending market availability and eligibility. Please contact our Admissions team to discuss course eligibility and what version is available in your location.

    Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
    Apply NowGET MORE INFO

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