Author and tech-industry veteran John Rossman, whose new book takes a deep dive into the Internet of Things.
When it comes to enhancing customer experiences and improving business operations, the future lies in the Internet of Things (IoT).
IoT is the ability to take an analog or physical capability and create a digital version of that experience. For example, the Nest thermostat helps lower energy costs by using sensors and your phone’s location to adjust the temperature when you leave the house. Samsung’s Family Hub refrigerator allows you to order groceries from FreshDirect right from its door.
From a business standpoint, IoT technology allows for smarter, data-driven models that enable higher efficiency and better outcomes. From a consumer standpoint, it can transform the way we think about some of our most routine daily actions. IoT technology requires elements of data science and analytics, product management, and user experience — and because of this, it’s a cross-functional industry with tons of opportunity for growth.
John Rossman’s new book, The Amazon Way on IoT.
Amazon has long been at the forefront of emerging technologies, and the Internet of Things (IoT) is no exception. IoT technology, which allows objects to send and receive data through internet connectivity, is changing the way we interact with everyday objects. For example, you can control your air conditioner through a mobile app or track your health stats through a wristband.
On the consumer side, Amazon introduced the Dash Button, which allows customers to reorder an item with the touch of a standalone button. For businesses, the eCommerce giant launched AWS IoT, a platform for developers to build, manage, and analyze their own IoT devices.
Each week, General Assembly’s online learning platform “The Essentials of Digital Marketing” provides students at large companies with a quick recap of news in the world of online marketing. This week’s installment of EDM Headlines features Amazon’s new online advertising platform “Amazon Sponsored Links,” Forbes’ findings from a recent C-level executive survey, Procter & Gamble’s strong foothold in the Chinese market, and more. Watch the quick 2 minute video above to get the latest updates in the world of digital marketing.
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