london Tag Archives - General Assembly Blog

A Year In Review, Part 1: New Campuses, Courses, and Corporate Training


General Assembly Campus Expansion 2016

General Assembly students at our NYC campus.

Let’s get straight to the point: 2016 has been huge for General Assembly. We’ve expanded our global community into new cities and launched beautiful, new campuses in locations where we’re already thriving. Our catalog of full-time Immersive programs grew exponentially, with four new courses that are transforming graduates’ careers in competitive tech fields around the globe. We also released our first audited student outcomes report, a detailed read that takes a close look at our Immersive graduates’ key demographics and job placement success rates. (Spoiler alert: they’re great.)

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New Creative Agency Focuses Solely On Socially-Conscious Companies

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Web Development Immersive student turned Expert in Residence Andrea has teamed up with fellow GA-er to co-found Nature of the Beast, a creative company that works with socially-minded companies.

Follow Andrea on Twitter: @butterloverz

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Digital Marketing Skills Give Journalist a New Angle on Her Career

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Armed with an MSc from the London School of Economics and Political Science, Lauren decided to add digital marketing skills to her tool-kit to make herself even more competitive. Now, Lauren works for Aha! leading their content strategy and marketing.

Follow Lauren on Twitter: @laurenmaffeo

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Designing a New Life: How Two GA Alums Changed Their Location & Careers

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These two took a leap of faith when they crossed the Atlantic to settle in the UK. While in London, Maite completed WDI and Chris completed UXDI at our London campus. Now, they’re are giving back by helping current students master their new skills.

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Tech Summit Combines Entrepreneurship, Technology, and Science To “Re-Work” the Future


rework tech summit logo image

Exponentially advancing technologies such as robotics, nanotechnology, sensors, 3D-printing and artificial intelligence are reshaping the future of society and business.

How are robotics going to impact transportation and assisted living in the home? What effect will sensors and big data created from the internet of things have in our future cities? How will nanotechnology and smart materials impact manufacturing? Will 3D printing create a new industrial revolution? How will augmented reality disrupt education?

The annual RE.WORK Technology Summit taking place in London on September 18-19 will bring together 300 technologists, entrepreneurs, innovators, and industry leaders to answer these questions and more while they explore emerging technologies that are shaping the future of business & society.

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Counterintuitive Business Thoughts from Founder Richard Moross


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This week in London, we attended a talk given by Richard Moross, CEO and founder of The event was implemented through Startup Grind London at the Cass Business School, and was a fireside chat about how Moross revolutionized a 500 year-old industry: printing!  To boot, it was Startup Grind’s six-month anniversary in London; each month they have a successful speaker connect to and inspire a  group of entrepreneurs.

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Learning Ruby-On-Rails at General Assembly: One Year Later


It was mid-November last year that I graduated from General Assembly’s Ruby-on-Rails backend course.  Since then, I’ve built and launched my first startup, a marketplace for conference videos, called Xavy.

Before joining the course, I had massive reservations about whether I would actually be able to code.  I’d tried and failed to learn independently at least three times before.  I have always studied humanities subjects and avoided logic or maths wherever possible. My family and friends thought I was joking when I told them what I planned on doing, the response generally being “but you’re not remotely technical!”

Well, I took the course and succeeded in learning to code, so thank you GA for helping me learn the technical skills I needed to start executing on the vision I had for Xavy.

However, you can’t learn everything in 8 weeks, so here are some of the technical lessons I’ve learned since graduating, which could prove useful to anyone else taking the course:

There’s no substitute for hard work.

If you expect to turn up to class, do the 2 x 2 hour lessons each week and be a decent programmer 8 weeks later, you will probably not get the results you want.  I put in a lot of additional hours between classes, and particularly in the early days, it’s important to build your ‘muscle memory’ for the key concepts until they become second nature. Continue reading

Alumni Interview: Grace Akotey


Meet Grace Akotey, a graduate of General Assembly London’s 12-week User Experience Design program. A self-taught designer, Grace is now a full-time web designer with Crystal Ski Holidays, working on UX related projects and a full re-branding of their website.

1. What led you to User Experience (UX) Design?

I’ve always been a visual person. As a self-taught graphic and web designer, I’ve tried many things – from fashion to working in the city to freelancing – but there came a point in time where I wanted to get to the next level. A UX designer I worked with planted a seed of curiosity, and from there I started researching the topic and reading blog posts, and ended up enrolling at General Assembly.

2. What excites you about UX?

I feel that UX can sometimes be overlooked because it’s not tangible – it has no physical attribute, you can’t hold it in your hands. So what gets me excited is actually knowing how much thought and understanding of the user goes into each part of an experience. The best websites end up being the best exactly because of that.

3. What’s an example of good UX you’ve seen in real life?

Think about an ATM. After you’ve put in your card and punched in your PIN, what does the biggest button say? ‘10 Pounds No Receipt’. Someone has worked out the most frequent choice people make. That’s good UX right there. Continue reading

Getting to Know You: Devin Hunt



Devin is designer, developer, and entrepreneur who loves bringing ideas to life.

Current Role: Front-End Web Development Instructor at GA London, Co-Founder at Lyst
Personal Website:
Twitter: @hailpixel

1. Where did you grow up?

I was born and spent the early years of my life in the suburbs of Toronto. At the commencement of high school, my family moved to Atlanta, which provided sufficient culture shock.

2. Where did you study?

I studied – after a few failed attempts at different majors – Computer Science and Industrial Design at Georgia Tech.

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