GA News Category Archives - General Assembly Blog

Update on General Assembly’s Career Services

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Students, alumni, partners, and friends,

From the very beginning, General Assembly has relentlessly focused on outcomes for our students and graduates, helping individuals all over the globe develop tech skills to redefine their careers and access meaningful, good-paying jobs. 

This commitment to learners was a big reason we joined the Adecco Group six years ago. We knew that, by combining GA’s pioneering approach to training with the Adecco family’s global network of talent solutions, we would have the opportunity to realize new and unparalleled career support pathways.

All of this is why we are excited to announce this next strategic evolution in supporting students’ careers. In partnership with LHH and its Career Resources Network (CRN), we are launching GA’s new Career Services program. This redesigned offering will provide students around the world with significantly expanded access to coaching support, job-readiness resources, and career opportunities. 

With this expanded capability, we’re taking students’ career support to the next level. We’re providing them with region-based opportunities to connect with jobs at companies across the globe and access an expansive online database of webinars, resume optimization support, and LinkedIn Learning courses. Plus, students will now have region-based access to the Digital Talent Exchange — LHH’s proprietary system that brings together candidates with job openings, generating thousands of candidate-to-job matches.

Our new Career Services program will be available to our students in North America on Monday, April 8, followed by the United Kingdom and Australia on Monday, April 22. Additional regions will follow in the latter half of the year.

We’re incredibly excited about this new phase in General Assembly’s approach to career services and what it will mean for the success of both the students and the employer partners we support. We look forward to sharing more student success stories from across the globe as we continue rolling out new innovations that help learners grow their careers. We are eager to continue this journey together.

My very best,

Daniele Grassi
President and CEO, General Assembly

Tech it to the next level with game-changing discounts

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tech it to the next level discounts

With technology moving faster than ever, it’s never been a better time to level up your tech skills. It’s time to tech it to the next level.

Leveling up your tech skills:

  • Keeps you competitive in an ever-changing job market 
  • Gives you the confidence to thrive in an AI-first world 
  • Opens the door to new opportunities — whether in your existing career or a completely new one
  • Helps you stay sharp — and keeps things fun and fresh

Think of it this way, if your career was a game, how would you navigate jumping from one level to the next? You’d learn. And maybe dig for some cheat codes. It’s the same idea when it comes to leveling up your tech skills — and your career. We provide the “how-to” manual (plus plenty of cheat codes) for navigating the latest and greatest must-have tech skills for every kind of learner. 

At GA, we want to be the Yoshi to your Mario. That’s why this month, we’re offering you a power-up for your tech skilling needs. From now until April 30, take $1,000 off a bootcamp, $750 off a short course, or $200 off a workshop in your local currency.* Whether your goal is to learn a new skill, or completely transform your career, we’ve got you covered.

TO ACTIVATE YOUR DISCOUNT: SHORT COURSES & BOOTCAMPS*

  1. Find your course.
  2. Start your application and jump on a call with our Admissions team.
  3. Mention code LEVEL-UP-2024 to activate your discount.
  4. Start your course by June 30, 2024.

We also offer a variety of flexible financing options, so be sure to talk with our Admissions team to see what you qualify for. They can make sure you find your best financing fit. 

TO ACTIVATE YOUR DISCOUNT: WORKSHOPS

  1. Choose your workshop.
  2. Use code TECHIT200 at checkout to activate your discount.
  3. Apply this workshop discount to any workshop now until April 30. 

See you in class.

*TERMS & CONDITIONS

  1. Students must be 18 years or older.
  2. Discount eligible for legal residents of the United States, Canada, United Kingdom, and Australia.
  3. Discount amount of $1,000 off a Bootcamp or $750 off a Short Course.
  4. New York residents or students attending live at the NYC campus are not eligible for the discount.
  5. Discount is applicable only for Bootcamps and Short Courses. On Demand learning or paid workshops are not eligible for the discount.
  6. Discount can only be used on one Bootcamp or one Short Course.
  7. Discount may be combined with one other discount of equal or lesser value.
  8. Discount is not available for those already enrolled in a Bootcamp or Short Course, and cannot be applied retroactively.
  9. Prospective students must enroll in a course starting on or before June 30, 2024 to be eligible for the discount.
  10. Discount may not be applied to non-refundable registration fee.

Building Bridges: GA’s VP of Workforce Development, Rafael Castaneda, Joins the Team

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Estimated reading time: 4 minutes


Just like any good company, GA relies on people to make big things happen. That’s why we’re excited to announce the addition of Rafael Castaneda, who joins us as Vice President of Workforce Development and Social Impact. 

We sat down with Rafael to get his unique perspective on what it takes to build a coalition that supports tech skill advancement in the modern workforce. Keep reading to “meet” Rafael.

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General Assembly Launches Suite of Upskilling Programs to Prepare Businesses for an AI-Driven Economy

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A man and woman co-working while taking an AI course.

As businesses embrace artificial intelligence, a new challenge looms: preparing the AI-ready workforces necessary to leverage this new technology — before their competitors do. 

It’s not going to be easy. In a fast-moving landscape, even the most tech-forward companies are scrambling to keep up — not to mention stumped on developing and deploying training for a technology that’s been accessible to the general public for just over a year. 

For instance, 70% of business leaders currently don’t believe their teams have the skills to effectively and safely use generative AI. And 59% agree that their organization lacks the tech talent to meet their digital transformation goals. 

What’s more, workers’ eagerness to build their AI skills far outstrips their skepticism. A survey by Adecco Group, our parent company, found that 62% of workers believe that AI will have a positive impact on their jobs — and that 67% of them expect their employers to help them learn how to use the technology.

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New AI Skills Training: Equipping Students & Businesses for the Future of Work

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students gathered in a classroom in front of whiteboard learning.

Estimated reading time: 4 minutes


Welcome to the fourth industrial revolution

Nearly half of organizations worldwide are working to embed artificial intelligence into their products and workflows. Connected, data-driven technologies are transforming practically every aspect of modern business—from improving supply chain efficiency, reducing waste, and automating repetitive tasks, to accelerating product development, creating content, and sharpening consumer research.

As leaders, workers, technologists, and even AI researchers come to grips with the impact of emerging technologies, General Assembly (GA) remains optimistic about the future of AI. We believe people will continue to be key for long-term business success—and organizations that invest in maximizing human-AI connections will come out ahead. 

That’s why today we’re excited to announce new Generative AI course modules that will be added to all of our bootcamps and a number of our part-time curriculum. Keep reading to learn more. 

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GA Welcomes A New CEO: Meet Daniele Grassi

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Change is an inherent part of progress, and today, we stand at the precipice of a new era as we proudly announce the arrival of our new Chief Executive Officer. With a shared sense of anticipation and excitement, we wholeheartedly welcome Daniele Grassi, an inspiring trailblazer with an exceptional track record and a passion for innovation.


Students, alumni, partners, and friends of General Assembly,

I couldn’t be more excited to join you as General Assembly’s new CEO. The opportunity to lead an organization that empowers people to pursue work they love and supports them in starting and progressing in their careers is a privilege beyond measure.

This is a special company. I have known the brand for years (who hasn’t?), and I have followed with admiration its impact since its inception. Now I get to see it from the inside. With each and every interaction I have had with the team, I have felt the passion to drive positive change, as well as the commitment to our community of strivers, clients, and colleagues.

Under the leadership of Co-Founder Jake Schwartz and then Lisa Lewin, General Assembly has built an incredible community of talented, innovative people. Our learners and alumni across the globe, more than 80,000 strong, are shaping the future of work at the world’s largest and most influential companies. Our work with business leaders is revolutionizing the way that corporations build and retain talent. Our partnerships with state and local leaders across the U.S. have redefined how policymakers and community-based organizations come together to drive economic growth. 

Daniele Grassi, new CEO of GA smiles in headshot
Daniele Grassi, CEO of General Assembly
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General Assembly and Tamkeen Partnership Yields 70% Positive Outcome for Graduates

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Bahrain – May 2023 – General Assembly, a tech bootcamp provider supported by the Labour Fund (Tamkeen) in Bahrain, has reported an impressive 70.1% positive outcome rate for its graduates within 5 months since graduating, which includes job opportunities, freelance work, promotions and starting a business. The high positive outcome rate can be attributed to strategic partnerships with well-known organizations such as Zain Telecom, Bahrain Islamic Bank and HP Spring Studios.

Notably, many of General Assembly’s students were offered job opportunities on the spot at a career fair organized in December 2022. Further highlighting the hands-on experience that General Assembly provides, its students also participated in pro-bono work with Bahrain-based companies such as The Benefit Company, Beyon Connect, Loyale App, Ordable eCommerce, engaging in diverse user experience (UX) projects. General Assembly’s efforts have helped graduates who don’t have technical backgrounds or only have a high school education to secure employment within the tech industry, despite facing various challenges.

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Upskill Legacy Engineering Teams with Modern Engineering Capability to Enable Cloud-Readiness

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Need a fresh, future-proof workforce that’s ready to tackle modern challenges? General Assembly’s solution can upskill your engineering team in a matter of weeks.  

This month, we’re launching a new Modern Engineering Solution to help organizations build strategic capability in next generation tools and concepts.

Through live, instructor-led online courses, our targeted tech training program develops legacy engineers into versatile, modern employees that possess knowledge in programming, debugging, and testing, as well as the latest technical skills in cloud infrastructure, microservices architecture, and continuous integration. 

With a growing population of software engineers who were trained in their profession decades ago, our robust training solution arrives at the perfect time to help organizations power the shift to cloud technologies—which will be necessary to increase value and innovation in the coming years.

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Expanding UX Design Capabilities for Tech Teams with Uber Design Pathways Powered by General Assembly

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Companies are still competing for tech talent, however many businesses continue to struggle with recruiting diverse employees. The root issue? Everyone is fishing in the same pond, competing for the same pool of talent.

Some companies have decided to pivot and pursue alternative approaches to recruiting underrepresented tech talent. Uber Design Pathways (UDP) Apprenticeship Program, for example, is a recent success story. Last summer, Uber first partnered with General Assembly to identify a group of high-potential, underrepresented San Francisco Bay Area residents interested in transitioning careers and provide them with the unique opportunity to embark on a future-proof UX career through the design apprenticeship. 

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Our Software Engineering Bootcamp Just Got an Upgrade—Here’s the Latest

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From smartphones and Internet of Things (IoT) devices to cryptocurrencies and social media platforms, tech impacts how we work, play, shop, socialize, and do business—and none of that is slowing down.

In fact, despite the headlines, growth in technology roles remains steady. For starters, software developer took the #1 spot in U.S. News and World Report’s “Best Jobs Rankings 2023,” with the Bureau of Labor Statistics predicting a 25% increase in open positions between 2021 and 2031. That’s five times the average job outlook, with 162,900 roles slated to open each year.

It’s a demand reverberating around the world, as the global software market is projected to reach $650 billion in 2023. To keep pace, organizations across industries desperately need tech talent to develop cutting-edge products and services. 

That’s why we’re so excited to announce an enhanced version of our best-in-class Software Engineering Bootcamp today. For students wondering how to get an engineering job with no experience—or employers struggling with how to recruit and hire great software engineers—read on for the latest and greatest updates to our program.

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