AdobeStock_502188269

DIGITAL MARKETING SHORT COURSE

Level up your skill set and build confidence and capability to apply modern digital marketing strategies on the job. No matter your role or industry, our Digital Marketing Short Course gives you the tools to drive growth with multichannel campaigns powered by data and customer insight.

GET A SYLLABUS

Your new career in tech is waiting. Tell us a little about you — and we’ll get in touch with more info.  

By submitting this form, you agree to receive SMS communications related to courses at General Assembly. I have read and acknowledge General Assembly’s Privacy Policy and Terms of Service. Message & data rates apply. Message frequency varies. Reply HELP for help and STOP to opt-out.
This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.

GAIN THE DIGITAL ADVANTAGE

Learn from the #1 global digital marketing bootcamp provider.
  • 97K+
    grads have picked GA to launch new tech careers or level up their skills.
  • 50
    countries across the globe have employers with GA grads on their teams.
  • 12+
    years GA has been dedicated to transforming the careers and lives of our students.

SUCCEED AS A MARKETER IN THE DIGITAL AGE

Are you a marketer looking to grow your skill set and stay ahead in the digital age? Or an aspiring marketer looking to break into the field? Either way, you’re in the right place. Build the in-demand digital marketing skills you need to stand out and make an impact. 

WHY DIGITAL MARKETING

Demand for digital marketing skills has increased 92% in five years. And growth in digital-focused jobs has outpaced overall marketing roles by 30%.

Statistics source:
Burning Glass, The Hybrid Job Economy.

THE SKILLS YOU’LL LEARN

  • Digital marketing campaign execution
  • Customer acquisition strategies
  • Agency collaboration
  • Social media and search strategy
  • Conversion optimization and Google Analytics

DIGITAL MARKETING CAREER PATHS

  • Digital Marketing Manager
  • Social Media Specialist
  • Marketing Analyst
  • Digital Marketer
  • Content Strategist
  • E-Commerce Manager
  • Marketing Project Manager

JOIN A GROUP INFO SESSION

Want to learn more? Get answers to common questions about digital marketing, our application process, and more.

SIGN UP

INSTRUCTORS WITH REAL-WORLD CRED

Learn from digital marketers who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalized feedback and support you need to crush your goals every step of the way.
LEARN MORE
Marketer participating in a digital marketing training session, connecting with industry practitioners.
Focused individual studying digital marketing tactics on a laptop, preparing for a data-driven marketing landscape.

Financing Made Easy

Learn More About Financing And Tuition

Check out all the ways we help make careers in tech accessible to all.

Total cost of course: $4,500. 
Divide tuition into two, three, or four easy payments while in school. As low as $1,125.
Visit our Financing page for more information on tuition discounts and to connect with our Admissions team on your eligibility.

Apply for a 0% interest loan from Climb

Pay zero interest on manageable payments.

Immediate Repayment

Start paying immediately over 18 or 24 months with the 0% Interest Standard Pathway (Pathways).

Loan approval subject to eligibility.

Apply for a loan from Ascent or Climb.

Begin repaying immediately, defer your payments, or choose an interest-only option.

Get an interest rate from 6.5–15%, with a Climb loan term from 3–5 years or an interest rate ranging 6.99 – 17.99% APR 9.15 – 19.50% with Ascent.

Loan approval subject to eligibility. Loan terms displayed are effective as of 4/30/2025.
To see full repayment examples, visit Ascent.

LEARN MORE ABOUT FINANCING & TUITION

Check out all the ways we help make careers in tech accessible to all.

GET DETAILS

THE WORD FROM GA GRADS

“
“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move into marketing.”
Kiki Tolentino

GA grad, Digital Marketing Short Course

Student checking the mobile experience of his project from an online digital marketing learning session.

TOP TECH COMPANIES HIRE OUR GRADS

IBM-Emblem-White
multi-logo-banner-xerox-white
multi-logo-banner-canon-white
Amazon-Emblem-White

GET MORE INFO

Your new career in tech is waiting. Tell us a little about you — and we’ll get in touch with more info.

By submitting this form, you agree to receive SMS communications related to courses at General Assembly. You confirm that you have read and acknowledged General Assembly’s Privacy Policy and Terms of Service. Message & data rates apply. Message frequency varies. Reply HELP for help and STOP to opt out. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.

Let’s Chat

Need to speak with someone directly?
Our admissions team is here to help.

North America
+1 844 969 4669
UK
+44 20 3991 6088
Singapore
+65 6018 7933
Australia
+61 1800 845 068

QUESTIONS? WE'VE GOT ANSWERS.

Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With more than three billion people on social media and e-commerce sales topping $4.5 trillion, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.

According to McKinley Marketing Partners’ annual trends report, 61% of surveyed companies expected to add digital marketers to their teams. And yet supply has struggled to keep up as companies compete for qualified talent, particularly at junior- to mid-levels of seniority. Investing in this future-proof skill set can help you advance in your current profession or explore a growing field.

Yes! When you pass this Digital Marketing Short Course, you’ll receive a signed certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to potential employers — including our hiring partners — along with their LinkedIn networks. GA’s digital marketing course is well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

Our Digital Marketing Short Course is our best entry-level course for junior marketers and others exploring a career that bridges business and tech. You’ll find a diverse range of students in the classroom, including:

  • Traditional marketers or specialized marketers who want to upgrade and diversify their skill set and gain confidence with digital tools.
  • Designers, copywriters, salespeople, and product managers looking to collaborate more effectively with their marketing counterparts.
  • Junior marketers, recent graduates, and career changers seeking a foundational skill set and confidence to succeed on the job.
  • Entrepreneurs and freelancers who want to grow their own business, expand their client base, or turn a passion project into a reality.

Ultimately, this program attracts a community of eager learners who have an interest in running smart, customer-focused digital marketing campaigns backed by strategy and data. 

This is a beginner-friendly digital marketing program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on marketing campaigns. Whether you’re brand new to the marketing field or you’re looking to get more from existing marketing campaigns, our digital marketing curriculum will enable you to explore the full suite of modern digital marketing tools and put them to work for you, your company, and your career.

Our Admissions team can discuss your background and learning goals to advise if this Digital Marketing Short Course is a good fit for you.

Here are just some of the benefits you can expect as a GA student:

  • 40 hours of expert instruction designed to build a well-rounded foundational digital marketing skill set.
  • A short onboarding task to prepare for this course.
  • Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
  • A real-world, multichannel digital marketing campaign, developed and executed with support from your instructor.
  • Individual feedback and guidance from instructors and teaching assistants during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
  • Exclusive access to alumni discounts, networking events, and career workshops.
  • A GA course certificate to showcase your new skill set on LinkedIn.
  • Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the marketing field.

This digital marketing course is our best entry-level course for professionals wanting to develop digital marketing skills that can be applied in a wide range of business contexts.

Some Digital Marketing Short Course graduates have gone on to enroll in one of our tech bootcamps to learn more targeted skills to bridge the gap between business and tech — from data analytics and data science, to coding and UX design.

For your final project, you’ll work on a real-world digital marketing problem, crafting an end-to-end marketing campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimize your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.

We encourage you to tackle a marketing challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.

Throughout the course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.
Yes! All of our short courses are designed for busy professionals with full-time work commitments. Depending on your location, classes meet twice per week in the evenings or all day on Saturday. If you’re able to dedicate a full week to learning, we also have a full-time, accelerated one-week option.

You’ll be expected to spend time working on homework and projects outside of class each week, but the workload is designed to be manageable with a full-time job.

If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

Our Admissions team is here to help and can advise whether this Digital Marketing Short Course is right for you and your learning goals. You can also:

*Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.

Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
Apply NowGET MORE INFO