Laura Leebove, Author at General Assembly Blog

About Laura Leebove

Laura Leebove is a senior copywriter at General Assembly. Her writing has been published in Billboard Magazine, Men's Journal, The Billfold, Village Voice, and more. She lives in Brooklyn.

User Experience Design Impacts Everyone — But What Is It?

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What is user experience design General Assembly

People often associate the term “user experience design” with visual design or the design of a digital interface, like a website or mobile app. But the truth is, user experience (UX) design is bigger than that, and it’s used across every industry, from software, to business, to schools, and beyond.

Successful UX design is why shopping on Amazon is addictive, ride-sharing apps like Uber and Lyft took off, and binge watching TV shows from any number of services has become the best way to spend a weekend indoors — skillful UX design has made it insanely easy to do. Even physical spaces—from retail stores to the checkout line at Trader Joe’s to office spaces—are impacted by UX design. And during COVID-19, UX has played a pivotal role in how we envision safe return-to-work and school policies.

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Tips on How to Negotiate Salary

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A PROFESSIONAL HOSTAGE NEGOTIATOR SHARES THEIR RECOMMENDATIONS

Chris Voss Never Split the Difference Book

Wrangling job compensation is easier than you think when you’re armed with the tools and tricks that help the FBI save lives.

The tech industry is nothing if not competitive as startups, mom-and-pop shops, and Fortune 500 companies fight for top talent, developers, designers, data scientists, and more find themselves in a mad dash to get in the door.

Once they’re there, an offer may be a testament to their technical skills and experience. However, the true mettle of one’s professional prowess lies in securing the salary or benefits package you want. When you’re in the throes of how to negotiate salary, don’t sell yourself short. Instead, ask yourself: What would Chris Voss do?

During his 24 years in the FBI’s Crisis Negotiation Unit, Voss used expert verbal and psychological tactics to defuse and control more than 150 international hostage cases. Many of the high-stakes situations were a matter of life or death — with rescues ranging from military contractors captured in Colombia to journalists kidnapped in Iraq and Gaza.

Now, he empowers people with valuable negotiation strategies to contend with tough professional and personal circumstances. As the founder and CEO of the consulting firm The Black Swan Group, he advises Fortune 500 companies through their most challenging negotiations. And in his book, the illuminating Never Split the Difference: Negotiating As If Your Life Depended On It, his expert advice reveals how powerful language, a “pleasant persistence”, empathy, and listening can give you an edge in getting a promotion, buying a car, consulting with a partner, and beyond.

In the book excerpt below, learn Voss’s concrete skill set that contributes to regarding a current employer or prospective employer as an ally for negotiating your next salary.

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5 Reasons Adults Fear Going Back to School — and How to Get Over Them

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Adult learners fear going back to school

Taking a class can be a step toward that promotion you’ve been angling for, or lay the foundation for a full-on career change. But for many adults, committing to weeks, months, or even a day of lessons can be nerve-wracking.

It’s true: The back-to-school jitters are real at any age. Learning new skills often involves rearranging your schedule, planning for additional expenses, or combating the nerves that come with venturing out of your comfort zone. But if you can overcome these barriers, your potential will skyrocket.

Skilling up has innumerable benefits: It can give you a competitive edge in the job market; increase your value within your company; and, of course, keep you ahead of the curve in a rapidly changing tech environment. On a personal level, it can boost morale and give you creative inspiration. There’s truly nothing to lose.

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Facebook’s Sheryl Sandberg: Lessons on Leading a High-Growth Business

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Sheryl Sandberg Interview Masters of Scale podcast Red Hoffman

Facebook COO Sheryl Sandberg talks leadership lessons with Reid Hoffman on the Masters of Scale podcast. Photo by Jacqui Ipp.

Leading a high-growth company and scaling it into a tech empire involves working through countless challenges: You need to constantly innovate, adapt with the economy, navigate relationships with executives, evolve your team, and more. Sheryl Sandberg knows this experience intimately, from her time as Google’s VP of global online sales and operations — during which she scaled the company’s online sales team from four to 4,000, driving two-thirds of the company’s revenue — through her past nine years as Facebook’s chief operating officer.

To get to where she — and Facebook — is today, Sandberg has learned hard leadership lessons about growing a team and a company.

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Cracking the Girl Code to Tech Success

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Girl Code Book Tampon Run

Sophie Houser and Andrea Gonzales, creators of Tampon Run and authors of Girl Code.

Coding knowledge can be used to do more than build a great website or land a lucrative job. It also has the power to inspire personal growth and shine a light on social issues.

Andrea Gonzales and Sophie Houser learned this firsthand when the video game they created, Tampon Run — in which players throw tampons at bullies and tackle taboos surrounding menstruation — went viral in 2014. Gonzales and Houser, then teenagers, met as students at the all-girls coding program Girls Who Code in New York City and created the game as their final project.

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How to Break Into a Digital Marketing Career

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Digital Marketing Career: How to Land a Job

With digital media surpassing TV as the largest channel for ad spending in 2016, digital marketers are more important than ever. Through clever concepts, smart storytelling, and a keen understanding of audience behavior through analytics, these data-driven brand specialists move business forward through strategic email, paid search, social media, and beyond.

Recent data from General Assembly’s Credentials division — which helps companies determine the capabilities of team members and potential hires through assessments and more — suggests that digital marketing is an open playing field for anyone who can acquire the skills needed to succeed.

But once you have the skills, how do you land the gig?

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John Rossman on How Amazon Harnesses the Internet of Things to Be Relentless (Book Excerpt)

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The Amazon Way on IoT John Rossman

John Rossman’s new book, The Amazon Way on IoT.

Amazon has long been at the forefront of emerging technologies, and the Internet of Things (IoT) is no exception. IoT technology, which allows objects to send and receive data through internet connectivity, is changing the way we interact with everyday objects. For example, you can control your air conditioner through a mobile app or track your health stats through a wristband.

On the consumer side, Amazon introduced the Dash Button, which allows customers to reorder an item with the touch of a standalone button. For businesses, the eCommerce giant launched AWS IoT, a platform for developers to build, manage, and analyze their own IoT devices.

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The Top 8 Digital Marketing Tips From Hillary Clinton’s Campaign

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Hillary For America Digital Marketing Lessons

Running a political campaign is a lot like running a business’s marketing department. To be successful, you have to determine a target audience, then find the best ways to reach them to sell your product.

Just over a month before the 2016 presidential election, three leaders from Hillary for America’s digital team visited General Assembly’s New York headquarters for a captivating panel conversation moderated by Fast Company writer Ruth Reader. They shared insight on the Hillary Clinton campaign’s digital marketing strategy, from experimenting with new platforms, to choosing data sources and breaking through the echo chamber.

Clinton’s team shared tips that digital marketers can apply to amplify brand messages, create stronger communities, and capitalize on new tools and trends. Get an exclusive look at how the campaign operates by watching the full discussion below.

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