Key insights from Adi Hanash, VP of Product at Tempest, and Original Remote Program Product Owner at General Assembly. Last week we kicked off our three-part series on managing remote teams. As many companies transition to working from home for the first time to help curb the spread of COVID-19, we wanted to offer some […]
Top tips from Matt Brems, Managing Partner at BetaVector, and Global Lead Data Science Instructor at General Assembly There has been an unprecedented shift to remote working as companies and individuals do their part to curb the spread of COVID-19. We’ve heard from our global partners that this shift has been a difficult adjustment and […]
Building Marketing Leaders of The Future Looking inside of a new roadmap of core skills to drive vision and leadership in the industry to see what it takes to be a leader in marketing? This ideal skill set has changed dramatically in recent years as the responsibilities and experience of today’s marketers have expanded in […]
During the past few decades, the marketing funnel served as the primary model for how people learn about a product, decide to buy, and (hopefully) become loyal customers, helping spread the word to others.
Every industry — from tech, to finance, to retail — needs user experience (UX) designers. These master problem-solvers work to create on- and offline experiences that put users’ wants and needs first. Harnessing skills like user research, wireframes, and prototyping, UX designers have a unique perspective when it comes to understanding the interactions between users, […]
An interface is a means by which a user interacts with a computer, service, or product. It’s a way of simplifying a complex system so that it’s easy to use. In this day and age of modern digital services and businesses, interfaces are omnipresent. Every day, we interact with websites, apps, and even voice assistants that all […]
“People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.” — 99designs, online graphic design marketplace Color has a predictable and quantifiable physiological effect that influences our perception and behavior. It’s about emotions, and whether you realize it or not, the colors […]
A service, unlike a product, is intangible — you can’t hold it or touch it. Rather, it’s a series of intertwined, specifically orchestrated activities. Services unfold over time across steps and channels. Also unlike a product, both the production and consumption of a service happen simultaneously. The service is the interplay between the customer and […]
Every great design begins with great research. By using techniques like user interviews, contextual inquiry, and competitive analysis, user experience (UX) designers have the opportunity to learn about user pain points, motivations, and preferences in a very personal way. But tracking all of that data and finding patterns can be difficult, especially when trying to navigate a long […]
In a multichannel era in which people’s daily lives are increasingly spent devouring content through mobile devices, consumers are increasingly tired of interruptions from advertisements. Because they regularly install ad-blocker software, or skip past obvious ads, marketers have had to generate new ways to reach potential customers on these valuable digital platforms. Enter influencer marketing. Influencer marketing […]