Tag Archives: design

The Best Prototyping Tools for UX Designers in 2018

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Best Prototyping Tools 2018After synthesizing user research and thoroughly uncovering problems to solve, user experience (UX) designers begin their design by ideating on a number of solutions. This is where the creative magic happens! Designers sketch to explore many workable solutions to user problems, then narrow them down to the strongest concept. Using that concept, the next step is creating a workable prototype that can be tested for viability against the user’s goals and business needs.

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UX Design Explained in 60 Seconds

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User experience (UX) design is one of the tech industry’s core disciplines: Considering users’ potential actions is a key component of designing a website, application, or other products. UX is a skill that just about every type of company needs in order to grow — and demand for it is only increasing.

But what is UX design, really? To get to the heart of it, we talked to design experts from The New York Times, PayPal, Zola, and more.

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This Sydney UX Designer’s Advice Will Inspire You to Change Careers

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General Assembly Classroom StudentsAs the tech sector continues to top employment charts with the highest number of job openings, you may be wondering how you can land one for yourself. Many people leverage web development and data science skills to transition into a tech career. But in this high-demand, highly competitive field, user experience (UX) design know-how can be a powerful asset, too. In the past five years alone, jobs requiring UX skills increased by 15% with an average advertised salary of $99,177, according to a report by GA and Burning Glass Technologies. The UX industry is exploding.

Wondering how top pros enter the field and navigate the UX universe? Here’s what Damian Norton, a Sydney-based UX/UI designer at Qantas, had to say:

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Building a Design-Centric Culture with UXPin’s Marcin Treder

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Photo Source: Innovators Under 35, MIT Review

Photo Source: Innovators Under 35, MIT Review.

More and more engineering-focused companies are trying to become design-centric. But wanting a design culture isn’t the same as creating one. It isn’t as simple as saying, “Just use design thinking.”

Companies of all sizes are realizing that software is fundamental to business and design-thinking is the tool that leads to better software. In a time when design strategy and user experience are one in the same, companies are working to become more design-centric.

The move towards design-centric cultures is not always an easy or a straight path. While there is definitely risk involved in making a priority shift, design is emerging at the forefront of many business models.

Marcin Treder, CEO of user experience design platform UXPin, knows a thing or two about creating a design culture. In conjunction with our live stream at General Assembly, Treder took some time to answer our pressing questions about building design-centric cultures.
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6 UX Strategies to Make Your Site More User-Friendly

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User Experience is focused heavily on trying to understand context, activities and people to better solve their problems. If we know and understand the people who are using our product, we’ll be able to design a better product for them. Below are six tried and true strategies for ensuring your website is user friendly, taken from our Front Row video with UX Consultant, Julie Blitzer.

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Eye On Alumni: Joe Wilkinson

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Crossfit enthusiast Joe Wilkinson ran into one issue while training members at his local gym: painful bruising around the collarbone from barbell reps. Enter his creative solution: WilkWear, a padded collarbone compression shirt made to protect your collarbone and reduce bruising.

After 10 weeks in GA’s Product Management course, Joe was able to gather a strategy and plan to research, create and launch WilkWear. To support Joe’s campaign and learn more about the product, check out WilkWear’s Kickstarter here, and forward this link to your network.

Learn About Our Product Management Course Here

Gamification: The Importance of Motivation in Web Design

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Julie is a Digital Marketing Instructor at GA in San Francisco. This piece originally appeared on her blog

What motivates humans to perform certain actions? Well, for one it may be money, status, or maybe passion. The list goes on and on.

Why is it so important that your website or app motivates users? Well simply put, there will really be no reason for someone to use it otherwise. I recently went to a website that asked me to download their app to give feedback. What is in it for me? What will I get in return for my efforts? Why would I take the time to go to the app
store, input my password, and waste storage on my iPhone for your app?

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LA Jobs and Java

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How do you take your coffee? Milk, sugar? How about a spoonful of career advice? We’ve partnered with Timeout LA to offer career counseling for people interested in exploring jobs in technology, business, or design.

Each week we will select a coffee shop in LA and send a team familiar with the LA startup scene to help people find their path.

We’ve created the ultimate cheat-sheet for you below to get some quick facts on some of the best coffee spots in LA. To learn more about the vibe of each place, check out the full write-up on Timeout LA.

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Monday Motivation

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Five Tricks for Breaking into UX Design

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The field of User Experience Design is growing rapidly. According to Qconnects, a California-based talent agency, requests for UX designers rose by 70% from 2011 to 2012, with starting salaries averaging $60,000 (Usability Professionals Association, 2011 Salary Survey). There’s high demand, a shortage of supply, and in that gap, a fantastic opportunity for individuals to learn these critical skills and transition into the field. Here are five easy ways to get started:

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