Tag Archives: design

5 Ways to Inspire Your Design Teams

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2018 99u Conference General Assembly

Tyler Hartrich, faculty lead for General Assembly’s User Experience Design Immersive course, leads a session at the 2018 99u Conference. Photos by Craig Samoviski.

As design educators, we at General Assembly prepare students for their careers — but how can we ensure designers continue to grow their skills beyond the classroom? Industry-leading work emerges from teams that persistently enrich themselves by fostering new skill sets and perspectives. But between deadlines, client fire drills, and day-to-day trivialities, a focus on growth can often be put on the back burner. In the long-term, this can result in uninspired designers who don’t grow to their full potential, and teams that opt for the easy way out instead of taking on risks, challenges, and explorations that drive innovation.

When Adobe approached General Assembly about leading a session at the 99u Conference — an annual gathering for creative professionals to share ideas and get inspired to help shape the future of the industry — we knew it would be a great opportunity to guide leaders in creating natural spaces for learning within their teams and workflows.

In our sold-out session “Onboard, Engage, Energize: Tactics for Inspiring a Crack Design Team,” Tyler Hartrich, faculty lead of GA’s full-time User Experience Design Immersive course, and Adi Hanash, GA’s former head of Advanced Skills Academies, shared insights on how directors and managers can structure spaces for learning within their teams, and encourage new approaches to problem-solving. The presentation was developed in collaboration with Senior Instructional Designer Eric Newman and me, GA’s director of product design.

At the event, we outlined the following five ways leaders can encourage their teams (and themselves) to keep learning and improving throughout their careers, including an exercise to spur creativity, reflection, and action. Read on to learn more, and find out how you can perform the exercise with your own team.

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The Best Prototyping Tools for UX Designers in 2018

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Best Prototyping Tools 2018After synthesizing user research and thoroughly uncovering problems to solve, user experience (UX) designers begin their design by ideating on a number of solutions. This is where the creative magic happens! Designers sketch to explore many workable solutions to user problems, then narrow them down to the strongest concept. Using that concept, the next step is creating a workable prototype that can be tested for viability against the user’s goals and business needs.

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UX Design Explained in 60 Seconds

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User experience (UX) design is one of the tech industry’s core disciplines: Considering users’ potential actions is a key component of designing a website, application, or other products. UX is a skill that just about every type of company needs in order to grow — and demand for it is only increasing.

But what is UX design, really? To get to the heart of it, we talked to design experts from The New York Times, PayPal, Zola, and more.

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This Sydney UX Designer’s Advice Will Inspire You to Change Careers

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General Assembly Classroom StudentsAs the tech sector continues to top employment charts with the highest number of job openings, you may be wondering how you can land one for yourself. Many people leverage web development and data science skills to transition into a tech career. But in this high-demand, highly competitive field, user experience (UX) design know-how can be a powerful asset, too. In the past five years alone, jobs requiring UX skills increased by 15% with an average advertised salary of $99,177, according to a report by GA and Burning Glass Technologies. The UX industry is exploding.

Wondering how top pros enter the field and navigate the UX universe? Here’s what Damian Norton, a Sydney-based UX/UI designer at Qantas, had to say:

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Building a Design-Centric Culture with UXPin’s Marcin Treder

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Photo Source: Innovators Under 35, MIT Review

Photo Source: Innovators Under 35, MIT Review.

More and more engineering-focused companies are trying to become design-centric. But wanting a design culture isn’t the same as creating one. It isn’t as simple as saying, “Just use design thinking.”

Companies of all sizes are realizing that software is fundamental to business and design-thinking is the tool that leads to better software. In a time when design strategy and user experience are one in the same, companies are working to become more design-centric.

The move towards design-centric cultures is not always an easy or a straight path. While there is definitely risk involved in making a priority shift, design is emerging at the forefront of many business models.

Marcin Treder, CEO of user experience design platform UXPin, knows a thing or two about creating a design culture. In conjunction with our live stream at General Assembly, Treder took some time to answer our pressing questions about building design-centric cultures.
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6 UX Strategies to Make Your Site More User-Friendly

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User Experience is focused heavily on trying to understand context, activities and people to better solve their problems. If we know and understand the people who are using our product, we’ll be able to design a better product for them. Below are six tried and true strategies for ensuring your website is user friendly, taken from our Front Row video with UX Consultant, Julie Blitzer.

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Eye On Alumni: Joe Wilkinson

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Crossfit enthusiast Joe Wilkinson ran into one issue while training members at his local gym: painful bruising around the collarbone from barbell reps. Enter his creative solution: WilkWear, a padded collarbone compression shirt made to protect your collarbone and reduce bruising.

After 10 weeks in GA’s Product Management course, Joe was able to gather a strategy and plan to research, create and launch WilkWear. To support Joe’s campaign and learn more about the product, check out WilkWear’s Kickstarter here, and forward this link to your network.

Learn About Our Product Management Course Here

Gamification: The Importance of Motivation in Web Design

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Julie is a Digital Marketing Instructor at GA in San Francisco. This piece originally appeared on her blog

What motivates humans to perform certain actions? Well, for one it may be money, status, or maybe passion. The list goes on and on.

Why is it so important that your website or app motivates users? Well simply put, there will really be no reason for someone to use it otherwise. I recently went to a website that asked me to download their app to give feedback. What is in it for me? What will I get in return for my efforts? Why would I take the time to go to the app
store, input my password, and waste storage on my iPhone for your app?

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LA Jobs and Java

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LA-Coffee-Talk

How do you take your coffee? Milk, sugar? How about a spoonful of career advice? We’ve partnered with Timeout LA to offer career counseling for people interested in exploring jobs in technology, business, or design.

Each week we will select a coffee shop in LA and send a team familiar with the LA startup scene to help people find their path.

We’ve created the ultimate cheat-sheet for you below to get some quick facts on some of the best coffee spots in LA. To learn more about the vibe of each place, check out the full write-up on Timeout LA.

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Monday Motivation

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