Every industry — from tech, to finance, to retail — needs user experience (UX) designers. These master problem-solvers work to create on- and offline experiences that put users’ wants and needs first.
Harnessing skills like user research, wireframes, and prototyping, UX designers have a unique perspective when it comes to understanding the interactions between users, business goals, and visual and technology elements. For companies, their work fosters brand loyalty and repeat business. For consumers, it means frustration-free online experiences, intuitive mobile apps, efficient store layouts, and more.
When you have the perspective of a UX designer, “you start to see design gone wrong everywhere,” says Beth Koloski, who teaches the full-time User Experience Design Immersive (UXDI) course at General Assembly’s Denver campus. “You stop blaming yourself for not understanding badly designed software.” She says she admires when someone gets design right because she knows “how incredibly hard it is to make something easy and seamless and actually get it out into the real world.”
All aboard! It’s never been a better time to embark on your digital marketing journey.
We all seek experience. Personally and professionally, experience captures what we’ve done and what we have the potential to do. In hiring, prior experience is used as a shortcut to qualify job-seekers for interviews, job offers, and higher compensation. This shortcut works well in steady fields where the practices of the industry rarely change. If someone has done it before, they can probably do it again.
But does this shortcut work in a field that is dramatically changing? Marketing is an occupation undergoing rapid change. Adults now spend six hours a day with digital media, compared to three hours a day in 2009. As consumers move social, professional, and personal interactions online, advertising has followed. 2016 was the first year that digital media overtook TV as the largest channel for ad spending. Successful digital campaigns now require proficiencies across a host of new platforms, and the question for veterans and aspiring marketers is: Does general experience in marketing still matter?
Michael Dermer, founder of The Lonely Entrepreneur.
There’s a crushing, isolating pressure that engulfs many entrepreneurs as they try to transform a passion into a profession. Long days extend into exhausting late nights as they wrangle talent, negotiate funds, and wonder just how far away success (or failure) lies.
In the world of business, anything can happen and nothing is promised. No one knows this better than Michael Dermer, a lawyer, author, and life and career coach, who painstakingly built a company over 10 years only to see it collapse in 10 days during the financial crisis. Undaunted, Dermer turned the hard lessons he learned into an opportunity, launching a platform to help people start businesses with the support and knowledge they need.
The Lonely Entrepreneur — a book, website, and global community — is Dermer’s salve for the heartaches of entrepreneurship. Packed with learning modules, community connections, and expert advice, The Lonely Entrepreneur helps budding businesspeople get on their feet and take strides toward success.
Committing to a major life change can be scary, especially when it comes to your career — but inspiration from those who have made their way to the top can go a long way in overcoming obstacles and leveling up. Through his bestselling self-help book The 4-Hour Workweek, massively popular podcastThe Tim Ferriss Show, and more, entrepreneur and author Tim Ferriss has helped thousands of people design lives and careers they love.
Coding knowledge is power — whether you’re an independent business owner, creative professional, or simply someone with an interest in the web. When you know how to code, you can build your own website and have full control over your web presence. If you work regularly with your company’s web team, you’ll be able to speak their language and improve communication — and you’ll be able to make some changes yourself instead of calling on them to do it.
People often associate the term “user experience design” with visual design or the design of a digital interface, like a website or mobile app. But the truth is, user experience (UX) design is bigger than that, and it’s used across every industry, from software, to business, to schools, and beyond.
Successful UX design is why shopping on Amazon is addictive, ride-sharing apps like Uber are thriving, and binge watching TV shows from any number of services has become the best way to spend a weekend indoors — skillful UX design has made it insanely easy to do. Even physical spaces are impacted by UX design: Think strategic layouts of department stores with enticing buys at every turn or the always-moving checkout lines at Trader Joe’s.
For years, Chelsea Nicholson and Vanessa Stofenmacher felt that the fine jewelry on the market just wasn’t for them. They wanted to make a statement with pieces that were classic yet attainable, and had an inkling other women felt the same. After graduating from General Assembly’s User Experience Design Immersive program in Los Angeles, they decided to do something about it.
The pair, who were friends before they were classmates, teamed up to launch Vrai and Oro — a Warby Parker-style fine jewelry startup that embodies UX principles its core. Vrai and Oro means truth (in French) and gold (in Spanish), and the name is reflected in the company’s values: quality, simplicity, and transparency. Chelsea and Vanessa produce their jewelry with ethically sourced materials in Downtown LA — without designer markups. And, true to their UX-driven brand, their website and eCommerce platform is minimalistic and image-driven for easy use.
We caught up with Chelsea to learn more about Vrai & Oro, the site’s user experience, and how GA helped the co-founders achieve their goals.
Nearly every company in the world is being shaped by new waves of technology, communication, and interaction with customers. Digital forces in particular are a huge concern for every one of the companies we work with at General Assembly. Leaders know they need to boost their digital readiness. But there remains the question of how to actually transform their organization, and what that can mean for their customers, employees, and shareholders.
During my 30-year career, I led Procter & Gamble’s Baby, Beauty, and Asia businesses, culminating with running P&G e-business — everything from helping to architect the digital transformation, to the incorporation of virtual tools, to develop breakthrough products and supply systems to digital marketing and eCommerce. I’ve harnessed my insights from three decades in the field to help companies answer that question of “How?” One clear way to make it happen is by improving leadership skills and creating digital leaders.
Taking a class can be a step toward that promotion you’ve been angling for, or lay the foundation for a full-on career change. But for many adults, committing to weeks, months, or even a day of lessons can be nerve-wracking.
It’s true: The back-to-school jitters are real at any age. Learning new skills often involves rearranging your schedule, planning for additional expenses, or combating the nerves that come with venturing out of your comfort zone. But if you can overcome these barriers, your potential will skyrocket.
Skilling up has innumerable benefits: It can give you a competitive edge in the job market; increase your value within your company; and, of course, keep you ahead of the curve in a rapidly changing tech environment. On a personal level, it can boost morale and give you creative inspiration. There’s truly nothing to lose.
My favorite product managers are quietly powerful. Every day they take small steps that move their teams and business forward in a meaningful way. But they do it without a lot of hoopla, taking a confident yet unassuming approach.
After all, product managers have a lot on their plate every day. They are responsible for the strategy, roadmap, and feature definition for their product. It is a big responsibility that requires facilitating and collaborating with many different teams — both internal and external — without the formal authority to manage those teams. It requires a unique mix of humility and strength.
However, that quiet power does not mean leading product is easy. I realized early on that the daily life of a product manager is unpredictable, hectic, and sometimes very tough.