During the past few decades, the marketing funnel served as the primary model for how people learn about a product, decide to buy, and (hopefully) become loyal customers, helping spread the word to others.
A vital part of creating a great user experience (UX) is thinking about what we call the “customer journey.” The customer journey is exactly what it sounds like: the journey your customer makes. For instance, if your product is a toothbrush, you would typically look at the customer journey as buying and using the toothbrush. You then design the experience to match up perfectly with that journey, solving each problem along the way, and the end result feels like magic!
If I think about the most amazing experiences in my life, becoming a mom is definitely one of them. I’ve had a complete shift in perspective going from being the child of a parent to the parent of a child. Becoming a parent changes your life in so many profound and fundamental ways: your ability to love, your capacity to give unconditionally, your belief in the wonders of life, your willingness to function on almost no sleep.
As a new mom every moment is precious. I have millions of brand new problems that I need solutions for, so if you can give me solutions that will save me time and energy, I want to know you and hold on tight.