Basketball has always had an incredibly passionate fanbase, fueled by the exciting and fast pace of gameplay and high-scoring matches. Some of the most famous athletes globally are professional basketball players, like LeBron James and Stephen Curry. Today, the NBA is broadcast in over 200 countries.
As basketball has grown into a global phenomenon, technology has played a key role in taking the sport to new levels. Data analytics has transformed everything from how the sport is played and coached, to how fans engage with games and athletes. From tracking players’ performance to predicting game outcomes, data has become an indispensable tool for athletes and fans at every level.
This surge of data in the industry has created unique opportunities for data scientists and data analysts who have a passion for both numbers and sports, as well as for UX designers and software engineers who bring this data to life via fan engagement apps and websites.
To learn more about what’s behind this data-driven revolution in sports and the career opportunities it’s unlocked, we sat down with Vaughn Caldon, GA instructor and co-founder of Ballstar, a company at the forefront of data analytics in basketball.Continue reading