Career Development Category Archives - General Assembly Blog | Page 2

Going Back to School at 40+: The (Mostly) Pros & Cons

By

On the first day of school, I wasn’t used to wearing my new big red backpack. Within five minutes of walking in the door — late — I had managed to swing it around, knock over a glass of water on the table behind me, send a flood toward my teacher’s materials, run out of the room to get paper towels, and somehow get lost on my way back to the classroom.

I was 54 years old and just starting my User Experience Design Immersive at General Assembly.

My grandmother used to say, “If you eat a bug for breakfast, nothing worse can happen to you the rest of the day.”  I closed my eyes and hoped she was right as I sank into my seat next to a tiny 20-something personal trainer.

Grandmas are always right. The personal trainer was friendly and funny and just as new to the tech curriculum as I. General Assembly’s well-documented ethos of inclusivity went well beyond race and gender, and I felt genuinely welcomed as an older student. The course itself was a transformational one. My learnings at GA sent me into a new career in UX design that has been far more fulfilling than I expected — I’m proud to say that I’m now also part of the GA instructional team.

But my concerns about heading back into the classroom as an adult learner were real, and took time and effort to overcome. Sure, I had decades of experience in nonprofit management, even leading tech organizations… but I hadn’t been in a classroom as a student since grad school, nearly two decades before. Did I even remember how to study? I was used to getting a good night’s sleep (knock wood) and not plugging all-nighters. ( Do “the kids” even call them all-nighters anymore?) I was comfortable using technology, but I couldn’t tell you the difference between a megabyte and a megabit without sneaking a look at Wikipedia. And while I’d heard of Zoom, the first image that came to mind was a bunch of PBS kids in striped rugby shirts (“I’m Houli!”)

Going back into the classroom in your 40s and 50s can cause a lot of anxiety, from uncertainty about whether your hard-won professional background is the right fit for a course of study, to concern whether you’re up to both the pace or the technology.

Are you the same person you were on your first day of high school? No. But that’s a good thing. Read on to see why this may be the best time in your life to learn and master the skills you need to change careers successfully.

Your Energy is Different

A recent article in Forbes  quoted healthcare CEO Angela Bovill’s answer to a question she’s frequently asked: “Why do you hire people over 60 to be on your team?” Bovill’s response is a powerful one. She says, Having older people on staff creates a calming force for an organization. There is less panic. They have seen a lot and are less jittery, less anxious than they may have been earlier in their career.”

A piece from the AARP  — an organization that knows something about the group in question — goes even further:

“Researchers at the University of Kentucky surveyed large and small companies to assess how employers evaluate their older workers. The respondents said that workers 50 or older are more reliable than the younger generations; they show up for work on time. They have a stronger work ethic, too; the younger worker is more likely to arrive late and leave early. Older workers’ experience makes them better able to manage problems and respond to emergencies, and it makes them valuable mentors to younger people in the firm. Plus, they know how to deal with people and provide better service to customers.”

Your life experiences and earned perspective can help you keep moving toward your educational goal, where others may give up. Consider the story of Brenda Echols, who went back to school for a master’s degree in nursing at age 58. Brenda says, “My biggest challenge was overcoming breast cancer while working on my degree. It almost took me out of school, but when I thought about it and talked it over, I decided to hold on and hold out as strong as I could…Being a student helped me maintain my focus during my challenges. My dream sustained me, along with family and friends. I never missed a beat.” 

“Some of my most dedicated, organized, and successful digital bootcamp students have been single moms, who have made an art form out of prioritizing and delegating.”

Your Brain is Different

As a returning older student, you’re probably not going to pass for a digital native (a term coined by educator Marc Prensky to describe someone born after 1980), but you have other very significant strengths.

  • You’re more likely to know what you want to do, and you’re ready to focus. Your commitment to continued learning makes teaching a pleasure for instructors and can inspire younger students. You’re also experienced at juggling multiple high-stakes commitments; some of my most dedicated, organized, and successful digital bootcamp students have been single moms, who have made an art form out of prioritizing and delegating.
  • Older learners tend to be more comfortable with ambiguity and subtle distinctions between complex concepts. In my experience, more seasoned students are less likely to ask narrow questions like “Will this be on the test?” and more likely to ask broader ones, like “Why is this important to know?” Instead of passively attending lectures, older learners actively engage, seek relevance, and look for ways to apply their learning to real-life situations — great practice for job interviews.
  • As we grow older, we tend to become stronger at tasks that demand crystallized intelligence. The ability to use previously attained information, facts, knowledge, and experiences to solve new challenges comes with time. This ability to conceptualize new contexts is incredibly useful and frequently seen in adult learners, but virtually impossible to teach.

Side note: Prensky has since abandoned the term “digital native” in favor of “digital wisdom.”

“In the near future, the most successful products and services will likely be built and designed by older adults with a keen understanding of and lived experience within the 40+ plus demographic.”

Your Opportunities Are Different (& Better Than Ever)

The coming “silver tsunami,” also known in more positive terms as the longevity economy, ranks as one of the most significant forces shaping the U.S. economy and society. The U.S. Census Bureau forecasts that individuals 65 years and older will account for more than 21% of the country’s population as soon as 2030. Older Americans live longer, on average (cheers for that!), and remain active in the workforce.

The next adjacent age group is deepening its relationship with work as well. In 1994, according to the U.S. Bureau of Labor Statistics, the percentage of working Americans age 55 or older was just 11.9%; by 2024, that number is expected to rise to 24.8%, at that point becoming the largest age cohort in the workforce.

Of course, older Americans represent more than a portion of the workforce; they’re also an enormous, growing market for a variety of products, goods, services, and experiences — many created or enabled by technology. The benefits of the diverse workforce that so many companies are striving to create include advantages that only come from hiring older workers. In the near future, the most successful products and services will likely be built and designed by older adults with a keen understanding of and lived experience within the 40+ demographic.

Numerous studies demonstrate that older, tenured people are more successful entrepreneurs, more reliable workers, and more profitable employees. Contrary to popular belief, not all startup founders and visionaries are fresh out of college: a Kauffman Foundation study found that 26% of all startups in 2015 were created by people ages 55–64; in 1997, the figure was just 15%.

The Downsides & Upsides

Age bias, or ageism, is still a real issue. It can be hard to find an internship or apprenticeship if you haven’t just graduated with an undergrad degree.  In addition, imposter syndrome, the feeling that you’re inadequate or a failure despite an abundance of evidence that you are both eminently qualified and undeniably talented, comes for us all. It can be discouraging to the point of debilitation, if not countered with persistent hard work and support from family and friends.

For experienced professionals accustomed to scheduling their days (and their coffee breaks), it can be an adjustment to go back to a conventional academic schedule, and  accredited educational schools like General Assembly are appropriately rigorous about timeliness and attendance. The new guidelines about public contact during the age of COVID-19 means you won’t just be learning the software programs on your syllabus — you’ll also be learning how to navigate a virtual classroom, how to access materials and tutorials online, and how to schedule class projects with teammates in different time zones — while remaining in the safety and comfort of your environment.

The good news is that GA is one of the pioneers in remote learning, long before the pandemic, and we continue to evolve. We’ve continued to make significant investments not just in core technology, but also in curriculum development and instructor training.  Our classroom instructional teams are experts in the latest techniques and best practices to make your student experience seamless, engaging, and fulfilling — both online and in person.

If you look at it one-dimensionally, there are definite concerns you could worry about when pondering a return to the classroom after an extended time away. However, if you look at the opportunity with a growth mindset, a commitment to lifelong learning, and undertake it with clear eyes and trusted support, the sky’s the limit.

***

Need more encouragement? Consider this quote: “My life has been filled with terrible misfortune, most of which never happened.” (This was, in fact, not my grandmother, but rather French philosopher Michel de Montaigne in the late 1500s.)

Not convinced by philosophy? Consider science: studies show that as many as 85% of things that we worry about don’t come true.

Even if some of your worries actualize, my grandmother advises that you write everything off as a bug before breakfast. Kick imposter syndrome to the curb. Use that big, agile brain of yours. Learn something new and change the world. We’re ready to help you create a career you’ll love.

Browse Upcoming Courses

The State of Hiring Tech Talent & What Job Seekers Can Do Today

By

As the global job market has slowed down in the wake of COVID-19, career changers and job seekers face challenges like never before — from virtual networking to making their LinkedIn profiles stand out amongst candidates. As a pioneer in the bootcamp space, General Assembly has learned to pivot and reinvent the train-to-hire approach to help full-time Immersive program graduates get hired. That’s where our global career coaches come in: they know the hiring trends of their cities better than anyone at GA. In this year of great uncertainty, we asked them to share what they’re seeing and how they’re encouraging their students. (Note: These observations represent a collective pulse check of many — not all — of our hiring markets.)

What hiring trends are happening right now?

  • Late summer 2020 has shown some improvements, with companies removing hiring freezes and, in some cases, slowly beginning to climb back toward pre-pandemic levels. 
    • Industries that are picking up include computer software, InfoTech, FinTech, marketing and advertising, and EdTech. Companies that are well-funded and have high potential to increase staff are in FinTech, e-commerce, infotech, AI, healthcare, BioTech, robotics, education, cloud computing, and cybersecurity.
    • Companies are also investing in diversity, equity, and inclusion (DEI) initiatives, big data, automation, SaaS (software-as-a-service), and FinTech solutions.
  • Competition is intense and  there are fewer roles: read below for tips on how to stand out (hint: network, network, network).
  • There’s an abundance of freelance and contract work available, and companies with under 50 employees can be opportunistic places to apply to. Many smaller companies appear willing to take on junior talent, especially if they have additional projects in their portfolios. 
  • Despite job opportunities starting to open up in many locations, a large number of them are remote-first or remote only, and it can still be incredibly challenging to get an interview.

What’s the best thing job seekers can do right now?

  • Network, network, network. Trust and own your worth and talk to people about what you want to be doing and the value you bring. Believe in word-of-mouth power, and practice as many mock or informational interviews and coffee dates as you can.
  • Work on projects, pro bono work, or contract work with a real client or with professionals outside of your discipline. This will help build your resume and create standout applications that show your continuation of technical competencies and collaboration skills.
  • Take what you can as quickly as you can. Now isn’t the time to be highly selective or aspire to multiple offers. Because it’s more competitive than ever, the goal is to get started as soon as possible.
  • Keep an open mind! Don’t close off any opportunity — everything is worth exploring.
  • Consider finding a mentor. You may not get traditional guidance at a startup, but a mentor can be that person to give the support you need. Most mentors are self-found, so there’s never a bad time to start looking.
  • Focus on continuing to develop and grow your new skill set while applying and networking, because when you do land an interview, you will need to discuss what you’ve accomplished over the past few months.
  • Stay motivated and find time for self-care. Remember that ambiguity is one of the toughest things about a job search. Be consistent about following up if you don’t get responses to initial applications. Make connections with peers and colleagues in the area you’re searching. And remember that it’s ok to be deflated and disappointed by rejection. Once you accept that, you can move onto what you can influence: other opportunities. 

What is GA doing differently to support students in this highly competitive job market? 

  • GA has streamlined its job sourcing strategies to work globally and has created a team of 30 network builders to support the cultivation, engagement, and job sourcing for our students.
  • The launching of global initiatives is to benefit all graduates regardless of location — post-course regional networking and coaching sessions are being made available.
  • A partnership with our sister company, Vettery, allows GA grads to create profiles and put them directly in front of over 8,000 hiring organizations.
  • Our career coaches continue to be deeply invested in their 1:1 coaching and strategy work with grads.
  • Teams in our local markets regularly provide pulse checks of cities’ hiring trends, jobs particular to the region, and the landscape of how tech is evolving in each location.  

Leaping into a new career is daunting at any point in life, especially at this moment, but we hope this advice from our career coaches is reassuring.

Remember, you’re not in this alone!

We are right beside you.

See How Our Career Coaches Work

Free Lesson: UX Design Essentials in 30 Minutes

By

Why are UX skills continually in demand by top companies? Spend half an hour with expert GA instructor Javi Calderon to learn why and see if it’s right for your career. He’ll give you an overview of:

  • What the world of UX design encompasses and why it matters.
  • Fundamental tools and techniques used by professional designers.
  • Resources to continue learning about UX.

If you’re ready to go further, explore our upcoming User Experience Design course to cement a foundation in creating digital experiences that power revenue, loyalty, and product success.Or learn how to become a job-ready UX designer with our 12-week, full-time User Experience Design Immersive program.

Dive Deeper Into UX

Upgraded: Our Evening + 1-Week UX & Visual Design Programs

By

This month, GA is rolling out major improvements to our evening and 1-week User Experience Design and Visual Design programs! Driven by student and instructor feedback, the Instructional Design team has partnered with the expert faculty members from our Product Advisory Boards to revamp both courses. With InVision reporting that 70% of design teams have increased headcount over the past year1, we want to help you reach your career goals by providing expertly crafted lessons in UX and visual design that meet the moment.

What’s Changing With User Experience Design?

Leveraging the Design Framework in Lesson Design

In analyzing student and instructor feedback, we learned that we weren’t spending enough time on the “How? behind creating UX deliverables at the beginning of the course. Instead of following a typical lesson flow that starts with overarching definitions of design thinking, user research, prototyping, and critique, we now leverage the Double Diamond framework2 to inform lesson progression. By observing the iterative nature of design in our curriculum, students will be able to start user research by Week 1 and begin sketching their designs as early as Week 2, working through the UX design process more than once throughout the course.

Flexible, Accessible Design Tooling

Our Instructional Design team works to strike a good balance between instruction and innovation, and this is evident in how we approach teaching design tools. 

On the one hand, too much emphasis on tools at the beginning of a course can shift the students’ focus away from truly grasping foundational design concepts and skills. On the other, it’s difficult to illustrate how a more technical concept can be applied without the use of design tools. 

In addition to that balance, we also want to account for the fact that different employers require different tools — and the top design tools can change from year to year. So, our end goal is to ensure that our students are well-versed and well-practiced in core skills so that they can easily pick up different tools as required by their employers. 

Our solution is to introduce a design tool tutorial — a companion to the course materials — with resources and weekly design challenges. The tutorial currently features Figma but can be modified to feature another platform such as Sketch or Adobe XD. The tutorial is also mapped to the course’s final project to make pacing and time spent outside of class more manageable and productive. 

Project Choices

The final project now has three specialization tracks: Research, UI, and Generalist. This enables students to customize their learning experience based on personal and professional interests, career focus, and available time. 

See the New Syllabus

What’s Changing With Visual Design?

Leveraging the Design Framework in Lesson Design

We’re using the Double Diamond framework in our Visual Design course to group visual design concepts in a way that illustrates the discipline’s iterative nature and more organically integrates UX concepts throughout the program.

Diverse Projects

We improved the final project prompts to include a broader range of industries, including food, nonprofit, fitness, and connected homes. The company structures and product offerings have also been expanded to account for visual design in both digital and non-digital spaces. This way, students will be able to choose and customize projects that benefit both their career focus and their personal interests. 

Lesson Emphasis

We have reworked the curriculum to place more emphasis on design research and content strategy. This will help encourage students to:

  • Make research-based design decisions.
  • Tell a  holistic story through content.
  • Think more critically about content types and design elements before wireframing begins.

By popular demand, we’re bringing back the course’s imagery lesson and incorporating an additional application-focused imagery session so that students can further refine their wireframes using images, as well as typography and color.

See the New Syllabus

1InVision, 2019 Product Design Hiring Report
2Design Council, What is the framework for innovation? Design Council’s evolved Double Diamond

Free Lesson: Data Analytics Essentials in 20 Minutes

By

In 2021, 69% of U.S. executives say they prefer job candidates with data skills.* Spend 20 minutes with expert GA instructor Danny Malter and emerge with a better understanding of:

  • Why data skills are so important to so many fields.
  • Tools that can be used for good data analysis.
  • How to use data analytics to inform business decisions.

When you’re ready to go further, explore our upcoming Data Analytics course to cement your foundation in Excel, SQL, and data visualization with Tableau.

Dive Deeper Into Data Analytics

*Business-Higher Education Forum

A Day in Class With a Remote Career Changer

By

For many students, enrolling in a career-accelerating bootcamp can be a daunting decision, especially when it’s conducted entirely online. How do students stay engaged and accountable while learning remotely? We connected with GA student Fletcher Jones to walk us through his day-to-day in our Software Engineering Immersive program. He graduated in July 2020 and landed a job as a software engineer at Safe & Reliable Healthcare shortly after.

Before coming to GA, I was an actor, a model, and a recording artist. I also had experience as a former student ambassador for the U.S. State Department, and after graduating from college, I worked as a marketing consultant. Later, I worked closely with Senator Bernie Sanders during his 2020 campaign for president.

After the presidential race changed, I — like many others — found myself out of the job. And that’s not all: At this point, the pandemic had begun, and the U.S. entered a tumultuous period of race relations. It was a difficult decision but I decided it was best to take on the challenge of a career change while spending some time at my parents’ home in North Carolina. I wanted a path with more job security that also strengthened my problem-solving skills — following my passion for computer science at GA seemed like the best solution. It was.

My instructor was based on the West Coast, so by being on the East Coast during the course (and being a night owl), this provided amazing flexibility. Given the time difference, my schedule probably isn’t typical for a GA student, but learning remotely at GA gives you even more control over your day and how you use your time when you’re not in class. Plus, all the sessions are recorded, so you can revisit at any point. For me, that was a huge benefit to learning online because the recorded lessons were so helpful for taking notes. Online learning was not my first choice, but it was definitely the best one. I’d absolutely do it again.

Here’s what my average day looked like during the course:

7:30 a.m. — Rise & Shine 

Given the noon start time on the East Coast, I was able to enjoy a relaxed morning routine. This really helped me start class with energy and a positive attitude every day.

8–11 a.m. — Morning Routine

I would start my day with a walk around the neighborhood — sometimes with my mom, and sometimes solo while listening to music. When I returned home, I’d eat breakfast and do some stretching, too.

11:30 a.m. – Check the Day’s Schedule

Every day, we’d have lectures on at least two topics concerning front-end or back-end programming. They would be split into a morning exercise, module one, lunch, and then module two. Here’s a sample of the schedule:

GA Alum Fletcher Jones’ Software Engineering Immersive Remote Schedule, Week 10

12 p.m. — Sign On for Coding Exercises

We’d often begin with a morning exercise (or afternoon in my case). These could range from an assigned coding challenge, to a quick lab exercise, or a breakout group discussing an engineering topic. After these exercises, one member would present the group’s learnings. Everyone comes into the class at different levels of experience, so these sessions were really valuable to learn from students who might have more background in coding.

Here’s an example of a coding challenge — I especially appreciated this one because it showed up on a technical interview during my job search! I was able to complete it in class and present my solution to the instructor for feedback.

12:30 p.m. — First Module Begins

Module 1 is a mix of instructor lecture and (depending on how intensive it is) related lab exercises. These are never solo — you’re always working in pairs or small groups. We would share computer screens using Zoom to work through these, in addition to other tools like our computers’ terminals, Chrome browser, and Visual Studio Code (or another preferred text editor).

The lectures on React really stood out to me — I instantly fell in love with them. It’s such a useful library that allows you to build out robust apps that remain scalable with relative ease. I’m grateful that Dalton, my lead instructor, did such a great job capturing my attention with React and the MERN stack because these are what I currently use at my job. Dalton was always eager to answer questions and would always make sure his students completely understood the topics.

These lectures started with a walkthrough of how React is implemented on Facebook (which it was created for). That visual was really helpful in understanding the fundamentals. Dalton would highlight specific parts of posts, comments, or profiles — things we were already familiar with — and explain to us how they were coded in React. Later in the week, we put all the basics together to create a fully functional app using React and other technologies from earlier in the course (MongoDB, Express.js, and Node.js).

1:30 p.m.— 15-Minute Break

Just the right amount of time to brew a cup of Yerba Mate to get me through the rest of the day. After, we would reconvene to wrap up Module 1.

3:30 p.m.—First Module Ends, One-Hour break

Here I would eat with my family, sometimes take a walk, or on really rough days…  take a nap! 

4:30 p.m. — Second Module Begins

For the majority of the course, the time allotted for second modules was usually spent in a lab to get hands-on practice and dive deeper into the ideas we learned during the first module. For instance, our first module on React was followed with a lab exercise that brought our app prototypes to life.

5 p.m. — 5-Minute Break

Sometimes our instructor would see people yawning, and we’d have a five minute break. Or sometimes we’d get a bio break if a lecture was really long. It’s nice that our instructor paid attention to little things like that.

6 p.m. — Presenting Group Work  

After a brief break, we’d present group work. Sometimes you’d get assigned into groups to work through an activity, or in Slack, you could use reactions to request teammates. Using Zoom’s breakout sessions, this kind of group work was engaging and motivating. It’s so valuable to troubleshoot with people from (seemingly) unrelated backgrounds to learn how they problem-solve.

One person from each group would agree to present. Sometimes, it was intimidating to see the progress others were making, but most times, I felt that I “got” a concept or solved a problem more quickly. Ups and downs are just part of the day-to-day, and everyone progresses differently throughout the course.

7 p.m. — 15-Minute Break 2.0

During these breaks, I’d interact with my family or just chill for a few minutes.

8 p.m. — Class Ends

Crushed it.

8 p.m. — Dinner

My parents would wait for me to finish class, and we’d sit down together to catch up on the day and what happened in class — easily the best part of my day.

9 p.m. — After-Hours Support

After-hours support is something students can take advantage of a few times a week if necessary. Adonis, our teaching assistant, was great and had wide-ranging knowledge in both front-end and back-end development. Adonis helped me get a better grasp on working on servers, specifically using MongoDB with Express. I was having trouble with the database for one of my portfolio projects, Notify, which was a streaming music service using the SoundCloud API. Adonis spent about an hour helping me figure out the bug.

10:00 p.m. — Start Homework

At this point I would complete any unfinished labs and review exercises that need more attention.

Midnight — Ideal Bedtime

Eight hours of sleep was everything. Sometimes, I wouldn’t get to bed until even later; it felt good to go to bed knowing that I did the best as I could, and that nothing was hanging over my head. I was actually doing something and making progress — with the pandemic and all, I hadn’t felt that in a long time.

Two other key areas where I spent time throughout the course were prepping with my career coach and working on my final project.  

Meeting With Career Coaches and Portfolio Development

Rashid Campbell, a member of the Outcomes team, was my career coach at GA. Rashid did more than just prepare us for our job search — he was our frontline defense against burnout and genuinely cared about how I was doing as a human being, not just as a student. Learning in an Immersive is intense to begin with, but during the pandemic there was added stress!

On Tuesdays we would meet for two to three hours to work on my resume, personal branding, job applications, and technical interview prep. Additionally, one requirement for students to receive Outcomes support was that we had to create a portfolio summarizing our five projects. I would make time for this kind of work toward the end of the course on many days.

The Capstone Project

For their capstone projects, students mimic a team-client interaction, collaborating to build and deploy a full-stack application that fulfills provided specs. The final result integrates functionality from a third-party API. Instructors urge students to choose a capstone project grounded in a personal passion or a problem they’re excited to tackle.

During the last week of the course, the schedule was very open to allow for deep focus on your project. Any lectures were mostly optional, and we could take breaks whenever we needed. We had an open classroom policy — almost like a workplace environment — so that we could focus solely on the project.

My Final Project

My capstone project was inspired by my background in acting. A lot of people in the arts lack a centralized place to find fellow creatives to collaborate with on projects or events (or promote them). I created a wireframe for a website called Accolade, which helps creatives and artists stay connected and collaborate. Creatives can post and spread the word about their upcoming performances, showcases, or premieres on the site. They can also post an ad looking for actors, models, photographers, or videographers, and more.

First, I had to draft a wireframe of what it would look like and document its features, user interface, and tech dependencies — like a map API to display event locations.

On the day of presentations, students would give praise and “grows” — constructive criticism grounded in an empathetic understanding of how hard it can be to put yourself out there. This approach helped some students feel more comfortable with having their work in the spotlight.

Learning remotely at GA offered more support from fellow students than I ever expected. Everyone was so understanding when there were two deaths in my family during the course. When I got my job offer, Rashid helped with salary negotiations. I still keep in touch with students from my class as they get started on their new career paths. This was a period of my life that I will never forget — through the people I met. It was an authentic milestone.

Over the years, I used to feel anxious about all my loose ends. I have done so many things: I earned a journalism degree after 4 years of college; I jumped from entertainment, to politics, to whatever paid the bills. I looked at my peers who stuck to one thing and admired how far they went. After this experience, I realized that my diverse experiences are my superpower. I can literally do anything I put my mind to.

And you can too.

Take the Leap Into Software Engineering

Pa’lante: General Assembly Celebrates Latinx Heritage Month

By


Scroll down for our upcoming Latinx-themed events!

Historia

Each year, the United States honors Latinx Heritage Month to celebrate the histories, cultures, and contributions of American citizens whose ancestors originated from Spain, Mexico, the Caribbean, Central America, and South America. But like the dynamic community this heritage month honors, it moved forward

Founded in 1968 as Hispanic Heritage Week, this event eventually evolved into Hispanic Heritage Month and then — more recently — Latinx Heritage Month. Latinx is a newer term that has gained popularity among scholars, activists, and millennials. The intent behind this movement is to create a more inclusive space for gender non-conforming individuals. 

While Latinx aims to provide a space for everyone, it’s important to know that one term cannot possibly encompass all the diverse communities, nations, and identities this event recognizes. Listening is always the best way to start a brave conversation — just because someone is from a Latin country, it doesn’t necessarily mean they identify as Latino, Latina, or even Latinx.

Latinxs en Tecnología

It comes as no surprise to us that Latinx people make up the fastest growing demographic of entrepreneurs in the United States. While only 6.2% of all Americans run a business, Latinx founders accounted for 15% of American entrepreneurs in 2019. The same year, Latinx businesses in the U.S. created 3 million jobs and generated nearly $500 billion in sales for the economy.

While Latinx people continue to excel, they have so much more to offer our community:

  • The Stanford Graduate School of Business reports that Latinx-owned companies tend to remain smaller than white-owned firms, with average revenues of $1.2 million per year compared to $2.3 million for non-Latinx-owned firms.
  • The Kauffman Foundation found the U.S. economy would add 1 million employer businesses and nearly 9.5 million jobs if minoritized groups could start and grow their businesses at the same pace as non-minoritized groups.
  • The Aspen institute estimates that improving the business and entrepreneurship system for Latinx founders could yield an additional $1.4 trillion to the U.S. economy.

Échandole Ganas

Our work is cut out for us. While Latinx people have made an unparalleled impact in our country’s economy and technology, there’s still room to move forward. Our job as educators is to bring these discrepancies to light so that we can foster real, measurable — and overdue — change.

But one thing is for certain: Progression never goes backward.

At General Assembly we are listening and evolving to become more inclusive of other cultures, languages, and communities. 

Our team in Europe is running the first ever bootcamp cohort in Spanish. We’ve partnered with the Adecco Foundation to grant scholarships to 26 Spaniards with disabilities to help guide their careers toward technology with our Software Engineering Immersive.

Additionally, we’ve teamed up with Techqueria, the largest community of Latinx in tech, to support their Latinx Heritage Month Summit and create initiatives that build on our commitment to making GA a more inclusive place for our Latinx students. 

The future of tech looks bright, mi gente. ¡Dale!

Check out our upcoming Latinx-themed events to stay engaged and learn even more:

Diversity & Inclusion in Tech | Wednesday, Sept. 23
Latinx Leaders in Tech | Friday, Sept. 25
Latinx Recruiters AMA | Wednesday, Oct. 7
Turning Failure Into Fuego | Thursday, Oct. 8
Designing With Inclusion in Mind | Thursday Oct. 8 
Costa a Costa: Tijuana + San Diego + Miami | Thursday, Oct. 8 
Your Right to Vote | Friday, Oct. 9
How They Got There: Latinx Leaders in Tech and Business | Wednesday, Oct. 14

Should You Consider a Career in Digital Marketing?

By

These days you would be hard-pressed to find a business, regardless of its size, that isn’t investing in digital marketing to assist in their promotional efforts. Businesses must try their best to keep up with their fast-paced consumer markets and are challenged with staying in tune with the ever-evolving digital marketing technologies and strategies available to them.

As a result, digital marketing budgets are increasing by double digit increments year after year, projected to hit a total global spend of 306 billion by 2020, keeping the field of digital marketing both challenging and exciting.

What exactly is digital marketing, anyway?

Well, it’s not too far off from what you might think of as traditional marketing: businesses or organizations connecting with their audiences to promote their brands, services, and/or products, ideally bringing them closer to purchase as they span the customer journey. However, as consumers consistently spend more time online, marketers are shifting their promotional efforts to meet consumers where they are. Thus, digital marketing has come to the forefront, with marketing strategies spanning a variety of online channels such as social media, search engines, email, online publications, and other key business websites.

Today, the field of digital marketing is more interesting than ever and encompasses a wide range of knowledge and skill sets. It appeals to those that consider themselves creative types as well as those who are more analytically or technically minded. A digital marketing career includes a mix of desired skills to be successful in the field — such as data analysis, automation software expertise, and user experience design — as represented in the Altimeter State of Digital Marketing Report.

Digital Marketing Career Opportunities

While the skill sets required of digital marketing specialists are vast and diverse, it’s typically not expected that a single digital marketing role take on all of these skills. Instead, digital marketing careers are more commonly made up of a variety of roles and responsibilities that span areas such as:

  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Search Engine Marketing
  • Marketing Automation 

Content Marketing 

Content marketing entails the creation and distribution of consistent, valuable, and engaging content — emails, blog posts, videos, ads, social media posts — to clearly defined audiences. It’s the content marketing manager’s job to decide what kinds of content will resonate most with key audiences and keep them coming back for more. Content marketing managers work with their team members to decide how to use or repurpose pieces of content to suit the various digital channels leveraged by the business, ensuring that the content created has a long shelf life and reaches as many viewers as possible.

Search Engine Marketing

While a solid content marketing strategy is important for digital marketers to develop, it’s just as important for them to optimize their content and websites for search engines, as search engines are primarily what people use to find the information they need. Digital marketers have put various search engine optimization (SEO) techniques in place to improve the ranking of their content on search engines like Google. SEO can be a full time job; it’s the SEO Manager’s job to ensure content and websites are optimized as much as possible and are adapting to the requirements of continually changing search engine algorithms, such as Google’s PageRank.

Pay Per Click (PPC) marketing takes SEO one step further, applying a lot of the foundational aspects, but offering content through a digital ad on the search engine that viewers click on to access. Advertisers are charged per each click on the ad, hence the name of the practice. Putting money behind these ads yields a higher chance that the ad content will be seen. PPC managers are hired to determine which keywords to associate with the promoted ads, how large of a budget to allocate towards the advertising campaign, and which content to promote as part of the advertisement itself.

Social Media Marketing

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are available for digital marketers to use to promote their brands, generate followers, and drive traffic to their websites for future lead generation. It’s the role of the social media marketing manager to determine which social media platforms are best suited for the company’s audience, what content should be shared at what cadence and time of day, and which topics will interest followers based on monitoring conversations through specific keywords, phrases, or hashtags. Social media is an exciting part of digital marketing for people new to the field to dive into, and its use cases and features are always shifting and expanding.

Email Marketing 

Email is another channel digital marketers can use to reach their prospects and customers. When done right, it allows email marketing managers to strategically send emails that rise above the noise of crowded inboxes and provide a relevant and personalized touch to their subscribers. Emails can come in many forms such as monthly newsletters, event promotions, educational product tips and tricks, and holiday discounts. Email marketing is often in place to point subscribers to a company’s website, with the hopes of driving further engagement or product purchases. Email is a tried and true digital marketing method that’s always improving and challenging digital marketers to do better, ensuring that email marketers stay challenged and subscribers stay informed and engaged.

Marketing Automation

As the options available to digital marketing professionals continue to evolve and campaigns become more sophisticated, so must the technologies that digital marketers use to maintain them. Enter marketing automation: the ability to utilize software to automate marketing operations that might otherwise be done manually. For example, marketing automation can allow digital marketers to set up processes on the back end of their various marketing tools to automatically send welcome emails to their new newsletter subscribers or schedule their daily social media posts. Marketing automation managers collaborate with many of the above mentioned roles and are most effective when they’re able to fully leverage both their creative and analytical attributes.

The Earnings of Digital Marketers in 2020

Digital Marketing, no matter which direction you go within the field, is in high demand and the earnings that can be made are in direct alignment. According to Mondo’s 2020 Tech, Digital Marketing, & Creative Salary Guide, you can expect to make upwards of $60,000 USD as a starting salary in most areas within digital marketing, progressing (upwards of $110,000 USD in some cases) as you develop in your career. This of course varies across regions and disciplines, with more technical roles tending to align with higher earnings.

Plan for a Digital Marketing Career

Digital marketing is an exciting field to get into and is only going to get more exciting over time as technology continues to advance. Should you find yourself interested in pursuing a career in digital marketing, don’t be afraid to explore the various ways you can dive into the career path. You’ll find that there are a number of great resources you can invest in to get you on your way. Whether you just recently finished school or you’re switching careers, digital marketing holds un-capped potential that’s yours to take advantage of in 2020.

Learn Digital Marketing Online

3 Tips for Preparing for a Data Science Interview

By

Hello intrepid data scientist! First off, I’d like to congratulate you; you’re likely reading this post because you’re preparing to interview for a data science job. This means I’ll assume that: (a) you’re the type of person that researches ways to improve and level up in your career, and (b) you’re reached the interview stage — congrats!

As a data science instructor, I’m often asked for advice on how to prepare for a data science interview. In response, I usually bring up three major themes. You need to:

1. Have a background that includes sufficient knowledge of the field of data science to fulfill the job’s tasks.

2. Have implemented that knowledge in some way that the community recognizes.

3. Be able to convince your interviewer of your knowledge and abilities.

1. Knowledge of Data Science

I’ve taken part in interviewing many data scientists and have also been interviewed. Through being on both sides of the table, I’ve seen that there are usually three-ish areas of knowledge that an interviewer is looking for: prerequisite knowledge of data science at large, which includes: mathematics[1], coding[2], databases[3], and the ability to communicate findings and insights[4]; knowledge of the company and its vertical; and knowledge of the tech stack of that company.

If you’re reading this article with a fairly long time horizon and not trying to cram, then you can prepare ahead of time with the knowledge of data science at large by taking a look at this blog post which has a long list of curated resources. If you are reading this and trying to prepare for a data science interview on a short time horizon, this article and this article have a list of questions with answers to get you in the zone.

Knowledge of the company is going to come from research of that company. Read up on the company and if you have time, find second and third degree connections through LinkedIn or people you know and reach out. As a General Assembly alum, I’ve found it incredibly helpful to go to a company’s LinkedIn page, check out who the fellow alumni are, and connect through a LinkedIn message or offering to buy them coffee. Reading up on the company usually takes the form of doing research about the company itself (founding principles, place in the market, investment stage, etc.), but it also takes the form of looking up who you’d be working alongside if you started working there. What does the data team look like? Are there data engineers or other data scientists?[5]

During a data science interview, your background will likely speak to your knowledge of the vertical you’re applying to. In the absence of that, some portfolio projects are a great second option to show your domain expertise.

Thomas Hughes, Manager of Data Science and Machine Learning at Etsy, shared this bit of advice on striking a balance between generalized skills, specific skills, and knowledge in a vertical:

“Companies who do not have much experience in data work generally look for candidates who specialize in their industry vertical. Since they don’t know what they’re looking for, they often will say, ‘I’m looking for someone who has solved problems similar to my problems, which I’m assuming means they have to be coming from my industry.’

More mature companies, with experience in the data space, recognize that many of the techniques are applicable across industries and don’t require industry specific knowledge, and furthermore, someone who’s deeply trained in a specific technique often adds more value than someone who’s just familiar with an industry vertical.”

Theodore Villacorta, Executive Director of Analytics at Warner Brothers, shared with me that, “regarding vertical, your background matters less; it’s more about skills to get data from a database and how you can perform with it.”

Lastly, you need to be fairly well versed in the tech stack that the company primarily uses. Villacorta offers: “Since knowledge of one of the two main open source languages is a strong requisite, along with the ability to use the corresponding SQL packages for those languages, it might be a great idea to showcase those in a portfolio piece. Most organizations have some form of SQL database.” At minimum, be prepared to answer questions about any tech stack that the company uses within the realm of data science and especially be prepared to answer questions about any tech that your resume lists. I usually like to do two things in preparation, to get an idea of what’s being used: first, I’ll head to stackshare.io and see if the company is listed. Second, I’ll look at the skills that current employees list on LinkedIn.

2. Community Recognition

The second piece is the community piece, especially if you have plenty of time before the data science interview. Community is purposefully a fairly amorphous term here. You can attend in-person events like meetups or conferences, or you can also have a community of coworkers, or a community of social media followers. I suggest laying the groundwork naturally. Networking can feel uncomfortable, but finding people you genuinely like being around in this field is usually pretty easy (didn’t anyone tell you that data scientists are the coolest people in any room?). If you don’t find a community that you’re into, try building one: set up a talk featuring other data scientists. Think like a starfish here, not a spider. You’re trying to create interactions and connections that continue to build new interactions in your absence; not interactions and connections that fall into a void once you’re no longer making them happen.

3. Convince Your Interviewer

In your data science interview, you need to convince the interviewer of your capabilities of both areas above. Interviewers are looking to make sure that you’re someone that generally fits into the puzzle board of other employees that make up the company culture. Show them that you’re great at the community thing through past coworkers or your involvement in open source projects online, engagements with people on Twitter, your writing style on blog posts, and the like. As Villacorta mentions, “For everyone, regardless of how cross functional of a role, I think it’s important to find someone who has an ability to collaborate, share resources…I’ll usually ask behavioral questions like ‘tell me a time when…’ in order to get a sense of a candidate’s abilities in this area.”

Hughes explains, “Senior level positions generally need to be providing leadership and influence over non-technical stakeholders. So they need experience explaining how the work they and their team is doing is valuable in non-technical ways.” Demonstrating your knowledge in an interview comes down to staying open. You’ve done the studying, now just get out of your own way.

I like employing the beginner’s mind here. Take every question in as though you’re uncovering the answer alongside the interviewer. In other words, think of it kind of like an archeological dig, rather than a tennis match. When you get an interview question like, “what’s a P value?” you can respond with, “are you curious about calculating and interpreting P values in the context of hypothesis testing in a project? Because I had a great project I worked on [insert teaser to a project here]… or are you looking for a definition?” This gives your interviewer a ton more fodder to work with and opens you up to answer questions in the Situation, Task, Action, Results (STAR) format, especially as it relates to former projects and jobs.

Regardless of where you are in the interviewing process, know that there is a position and great fit for a company for you somewhere. I think it’s helpful to consider the process of interviewing through the lens of a company — they’ve been looking for you! Don’t let your own ego get in the way of letting a genuine interaction take place during the data science interview. Interviews aren’t something you’re “stuck with” having to put up with on your march towards another job. In fact, they can be incredibly rewarding moments to find new areas to learn about in this fascinating field we’re in. Good luck, and let me know how it went!

Learn Data Science Online

[1] Stats questions are incredibly popular fodder for data science interviews. Linear Algebra is less often questioned in interviews, but more helpful on the job.

[2] You should be fluent in at least one of the two major open source languages: Python or R.

[3] Data lives in databases, unless it lives in dozens of Excel files on a Shared Drive. You don’t want to work at places without a database though.

[4] This is actually really difficult to gauge in an interview because everyone gives candidates leeway for being nervous. Often you can pass this test by being affable and confident in your answer.  

[5] Note that if the answer to either of these questions is “no”, then you’re going to be playing both roles.

5 Steps to Getting Your First Job as a Web Developer

By

The truth is, no one is born with the coding skills a potential employer is seeking for tech job openings, and your resume doesn’t need to include a computer science degree. The good news is every web developer acquires the technical skills along the way that leads to their first job, and the path is not the same for everyone. With this dream tech job becoming a desired career path for many, you’ll want to have a proper outline. Below are my 5 steps to getting your first job as a web developer. 

1. Research and Visualize

If you came across this article because you were researching how to get a job as a web developer, guess what? You’re already immersed in the first step! Congratulations.

In one of my favorite business books, The 7 Habits of Highly Effective People, Stephen Covey outlines an easy-to-understand approach to attaining your goals — through conscious changes to your behavior and character. While all of his 7 habits are important, I want to point out habit 2 to you with regards to landing a web job: Begin with the end in mind.

In the book, Covey says that habit 2 is “based on imagination — the ability to envision in your mind what you cannot at present see with your eyes.” The idea is “based on the principle that all things are created twice,” he continues. “There is a mental (first) creation, and a physical (second) creation. The physical creation follows the mental, just as a building follows a blueprint.”

In essence, he says that everything that we bring into reality in the future has its start somewhere before, in the mind. It could be an idea, a goal, or even a Google search; suddenly “it” becomes an outline, a map or a schedule, and slowly the first mental birth gives a subsequent existence to something physical.

When it comes to your career as a web developer, this means researching the steps you can take today in order for you to be confident and capable to start a new developer job in the future. That’s how I’d like you to approach this goal.

Do your research: The better you know the blueprint for what you want to build for your web career, the more motivated you’ll remain along the way. You’ll be able to track your progress toward a goal. And then visualize: See yourself follow the plan as you grow your skills and confidence and ultimately land your dream job.

Key Takeaways:

  • Read 3–5 different takes on how to become a web developer from tech and career blogs, YouTube, Quora, LinkedIn, etc.
  • From the different perspectives you’ve gained, what is common among them? What do they say you should learn for a web developer job? How do you acquire the skills that are suggested?
  • Make a step by step plan on how you can achieve the goal. Base it on your personal skills profile, schedule, timeline, resources, etc.
  • Visualize yourself 1, 3, or 5 years in the future while focusing on what’s doable today.

2. Learn the Skills

The bottom line is that a web developer job comes down to skills and execution. Employers — your future hiring managers and colleagues — will expect you to have certain technical skills and to execute them as required by the role, especially if you want to keep the job. While soft skills are important in any organization, in this job you’ll ultimately find yourself being put to the test through your tech experience and knowledge, and your goal is to let this fuel your productivity and success. 

When I started to learn web development, I realized I had a lot of new things to learn. Coming from an arts background in college but having a life-long fascination and familiarity with computers, I knew that my English writing would not directly translate to writing code. So what did I need to do? Thankfully I was in familiar territory; I had to learn to write and to learn new languages. That meant learning new writing syntax, structure, rules, etc. From the start, I learned HTML and CSS were the backbone of the web. HTML gives structure to every webpage’s content, and CSS provides the styling. Without those two, what would the web be? Would it be?

While I was working a full-time job that was not tech-related at the time, I made a schedule for myself: at least 3 times a week I would go to a learning space or coffee shop after work to learn HTML and CSS. Yes, I visited many spaces, libraries, and coffee shops. I drank a lot of needless coffee. I researched many topics. I stumbled and learned. One night, it could take me three hours to learn a simple concept which only became a rabbit hole to other related concepts. It never seemed to end and I only had so much time in one day.

In the long run, every hurdle mattered. Once I learned something a couple of times, I started to retain knowledge, and through practice, I put it to work.

Bonus Tip: One thing I always tell my web development students is this: find a project. It can be anything — start a website about your dog, your kids, your most recent vacation, Auntie Betsy, the weather — whatever. It doesn’t matter. It doesn’t even have to be public. Just create something.

Having a pet project, even simple ones as those mentioned above, will give you a needed end-goal. You’ll start to come across hurdles as you envision what content is needed, how the website should look, how to host it, and what design you want, such as fonts, colors, assets, user experience, template layout, etc. Guess what? Each of these web hurdles and design choices may become your three hour session at a learning space, but each obstacle will reward you with practice and knowledge.

Key Takeaways:

  • Learn HTML and CSS. Interactive online platforms provide an excellent start, and they can be reinforced by coding bootcamps. If by chance you come from a graphic design background, you’ll enjoy CSS! You might soon see yourself as a web designer.
  • Learn how to write a simple HTML document from memory. The syntax will become engrained more thoroughly this way. Yes, type out the <html>, <head>, <title>, <body> and other common HTML content tags so that they become second nature. Learn how to integrate CSS into the document in-line, and through a linked stylesheet. Speaking confidently about the technical structure of an HTML + CSS page alone can help you score big in a job interview.
  • Explore JavaScript and front end web design, which will start molding you into a front end developer. What are the limits of HTML and CSS, and how does JavaScript help compliment them on the web? How can it improve your projects?
  • Explore dynamic websites to understand how a web application interacts with a database, and research different programming languages you can learn: JavaScript, Java, Python, PHP, Ruby, etc. What popular frameworks or content management systems can you explore to get started? Ultimately, this can lead to a full stack developer role.
  • Lastly, how do you get to be online given the framework or CMS? How does web hosting work? How do you deploy a web application?

3. Add to your Portfolio and Gain Experience

Once you’ve created one or two simple projects for yourself — as long as they provide a good dose of learning and experience — create something that you want to share publicly. Can’t think of anything? A personal blog or a professional resume website is a good start.

When you’ve created a website that you can share with others, get the word out. Add it to your social media profiles, including LinkedIn. Don’t be afraid to market it, and of course, improve it as new ideas and content start to flow.

My first public web project was a short story fiction website. Because I came from an arts background, it was actually my interest in creative writing that brought me to tech. I had owned a web domain for a couple of years (the “idea”), but it wasn’t until I was determined to create my own website that I took the steps to build it.

While I enjoyed writing and publishing short stories, through the project, I continued learning about web publishing, platforms and upkeep. I was public about my project and in time I had guest writers’ content on my site, and family and friends reading it. Before I knew it, I had family and friends asking me if I knew how to make a website. “Oh, you’re opening a business and want to know if I can help with the website? I’d love to”, I’d say.

At first, I built websites for family and friends, and then used that experience to get the attention of third-degree references. Ultimately, I started to freelance and gained contract work. I created professional business websites for small businesses and individuals. In the span of two years, I had decent freelancing experience, a nice group of samples from my creations, professional references, and the confidence to apply to full-time opportunities.

Key Takeaways:

  • Put to practice what you’ve learned. If you haven’t already, purchase your first domain. Choose a CMS or framework to get started.
  • Host and publish content, improve it, maintain it, and share it.
  • Add the site to your social media profiles, in the links or projects section.
  • Be open to freelance work with friends and family. Help someone improve their website. Provide web advice and guidance. Work on making someone else’s dreams come true through your new web skills.
  • Let one project breed the next. You’ll be amazed how many people and businesses need help online. After a handful of contract projects, you can start considering yourself a freelance junior web developer.

4. Be Part of a Community

Depending on the languages, frameworks, or CMS you choose to work with, be part of that community. Your presence can be digital and physical. Subscribe to pertinent tech blogs and tutorial websites on the subject to stay fresh; join online communities of tech professionals where you can learn and give help (e.g. Stack Overflow, WordPress.org); join an offline meet-up; attend a conference, coding bootcamp, and hackathon. This community experience will improve your coding skills, allow you to network, increase your chances of more freelance projects, and make you look more experienced to a potential employer.

Because I knew very little at first, I initially gravitated toward WordPress — an open source CMS. While I wasn’t programming at first, I learned the fundamentals of a front-end developer (HTML, CSS, JavaScript) and then back-end languages such as PHP and SQL. I subscribed to WordPress blogs, joined WordPress.org where I participated in forums, took tutorial after tutorial, listened to tech podcasts, and attended WordPress events. All of this helped me during the job search for not only freelance clients but also my first web development job. My first job ultimately included leading the development of event websites for a health industry corporation, and soon after, I also started to teach WordPress to others!

If you decide to start making simple websites with a CMS that is not open source, such as Shopify, Squarespace, or Wix, that’s fine too. As long as you can practice HTML and CSS at first, it will springboard you into other challenges. Eventually, I gravitated toward PHP, Python and related frameworks, and I became involved in those communities as well.

Key Takeaways:

  • Where are those who use your CMS or programming language hanging out? Developers tend to find each other online in forums, blogs and community websites. Join, say hello, and start to learn and contribute.
  • Be open to offline interaction. Look up events near you, or travel if you need to. While developers do enjoy their desks, events are very common. Programming does not have to be a solo experience.

5. Think Like a Recruiter

At this point, feel confident that you’re a junior or experienced web developer candidate for any potential employer, depending on the amount of freelancing you’ve done. Hiring managers will be interested because you have a solid working knowledge of how to make websites, you’ve built your own projects, you’ve helped create or improve others’ sites, and your community involvement shows you’re eager and motivated.

The next thing you’ll want to do is place yourself in the shoes of a recruiter. Whether it’s an in-house recruiter seeking talent for their tech company, or a staffing agency’s tech recruiter looking to find candidates for clients, your resume will not get to the hiring manager unless it first attracts a recruiter.

I landed my first web job through the help of a staffing agency’s tech recruiter who thought I’d be a good fit for a client. After a contract period, I was converted to a full-time employee. You’ll find that this is a common and realistic route.

In your resume, use keywords to be specific about the programming languages you’ve learned, including related frameworks, dependencies, tools, and software. When tech industry recruiters are looking at your resume, they want to make sure they won’t be wasting the hiring manager’s time with someone who doesn’t have specific experience in what’s required. Keywords are also how recruiters will find you.

Be open to templates. Recruiters are open to creative templates and designs as long as the content is strong. Use services such as Canva to find interesting layouts. Don’t forget to add the time you worked as a freelancer, your web links and projects, and any related education you’ve completed. Create different drafts of your resume, and get others’ opinions.

Maintain consistency across job boards and social profiles. Create a profile on 2-5 job boards. LinkedIn should go without saying — make sure the verbiage used on LinkedIn matches what you’ll send a recruiter or hiring manager on your resume. Keep thinking keywords. Consider joining other job boards such as Indeed, Glassdoor, or Monster, which are general job boards that recruiters frequent, or even tech-focused ones such as Hired, StackOverflow, or GitHub.

Be active online. Share others’ content and consider creating content of your own, such as videos, articles, and podcasts.

On the job boards, select that you’re open to being contacted by recruiters, but be subtle. Be open to a junior web developer job. Stay attentive and courteous even to opportunities that don’t align with your expectations: you never know which recruiter or employer may be the right match now or down the line.

The Opportunity is Yours

When you land a call or an in-person interview, be honest about what you know and don’t know, and be confident about what you can bring to the table. Always come prepared.

Once you have an interview, the opportunity is yours. There’s one thing left to do: ace the interview with the belief that you can walk through that door of what was once a visualization.

Learn Front-End Web Development Online