General Assembly, Author at General Assembly Blog

The Evolution Of Marketing Skills Ebook: Why Marketing Has Always Been About Change and Learning


Marketing is moving at a blistering pace. In the past two decades, digital technologies have supercharged the industry’s evolution and propelled it into a moment as rife with challenges as it is with opportunity. 

Today, businesses and marketers are in a never-ending race to catch up with a flood of new channels and a growing set of tools. All while fielding a crowded market and swaying consumer needs. The dizzying pace of change in an industry that’s becoming increasingly digitized and data-driven is swelling skills gaps and leaving many on the verge of falling behind

The good news? Change is not new to marketing. It’s what defines it. Marketing’s evolution can be chronicled through disruptions and innovations. And marketers have long thrived on their ability to adapt on the fly and leverage new mediums, trends, and technologies to move forward and push the envelope.

After helping hundreds of companies upskill their marketing teams, we’ve seen how this holds time and again. Marketers are some of the most flexible and inventive individuals in business. We believe that they’re capable of taking on any challenge with the right skills and the right tools.

That’s why we’re excited to launch our latest ebook: “The Evolution of Marketing Skills.” We want to address the notion that change is a recent development in the marketing industry—and put brands and marketers at ease about their ability to adapt and succeed in today’s market. 

We cover the marketing industry’s evolution from an ill-defined trade during the Industrial Revolution into the complex business discipline that it is today—along with the forces and technologies that fueled that transformation. We also discuss:

  • How marketers’ skillset has evolved, expanded, and grown more complex over time
  • How the rise of digital technologies upended the industry and set it on a path of constant change
  • How shifting consumer attitudes will continue to grow into a major transformative force 
  • How marketing leaders can leverage upskilling to stay ahead of the curve

Download this Ebook to:

  • Discover how marketers and organizations just like yours have adapted to new technologies and shifting consumer attitudes in the past.
  • Get a clearer picture of how marketers’ skillset has grown over the years—and what to expect in the future.
  • Learn how you can jumpstart a successful upskilling initiative to close the skills gap in your marketing team.

Click here to download “The Evolution of Marketing Skills” ebook.

Ready to transform your marketing team? Learn more about how General Assembly’s upskilling solutions can turn your marketers into digital marketers. 



If we’ve learned anything from the “Great Resignation,” it’s that today’s workforce is fed up with the status quo. Beyond the ongoing flexibility debate over work-from-anywhere or work-from-the-office, today’s talent is laser-focused on diversity. Motivated by purpose alongside (and perhaps even more so than) money, today’s tech talent is tired of companies who say that diversity and inclusion, work-life balance, and empowering team cultures are important to them. They want to see the specific and tangible benchmarks in place to measure a company’s DEI progress.

If businesses want to attract more diverse junior tech talent, they need to move beyond talking the diversity talk, to walking the inclusion walk. The good news? Building a more diverse, equitable, and inclusive workforce isn’t only good for a company’s reputation, it’s good for a company’s bottom line. In a recent McKinsey study, one-third of companies that improved DEI efforts over the past five years are now financially outperforming their industry peers. 

Considering that the US Labor Department reported in March that there were 2 positions open for every employee, diversifying the workforce isn’t only vital at the recruitment level of talent management, but crucial for employee retention overall. One of the top reasons employees have cited for leaving their jobs is a company’s failure to fulfill promises to improve DEI efforts. There’s a veritable chasm between employer perception and employee reality when it comes to cultivating workplace culture. Just look at the Accenture study which found that while 68% of leaders felt they created an empowering team culture, only 36% of employees agreed with them.

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What Jobs Can You Get After a Coding Bootcamp? 4 Tech Career Options


So, you want to do a coding bootcamp, but you’re unsure of the career opportunities post-graduation. Here is your ultimate guide to where a coding bootcamp can take you, how a coding bootcamp works, hot tips from GA’s coding bootcamp graduates, and much more. 

What is a Coding Bootcamp?

A coding bootcamp can also be described as a concentrated course that teaches the essential skills and real-world coding acumen in a short-term intensive and often immersive education program. 

The history of the coding bootcamp began in 2011 when a forward-thinking tech company offered a five-month free developer training with a job guarantee for those who finished the program. Eleven years later, the popularity of coding bootcamps has exploded as the demand for employment of software developers and engineers is projected to rise by 22% between 2020 and 2030. 

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First and foremost, it’s critical to understand the difference between data analytics and data science. To do so, let’s take a look at a definition of both. According to Northeastern University, data analysis involves answering questions generated for better business decision-making. It uses existing information to uncover actionable data and focuses on specific areas with specific goals. 

On the other hand, data science focuses on discovering new questions that you might not have realized needed answering to drive business innovation. Keep reading for an in-depth overview of both disciplines to decide which career path would better suit your career aspirations.

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Get Your First Data Analytics Job in 4 Steps (No Degree Required)


Making a career change can be scary, especially if self-doubt of “I’m not good enough” starts creeping in. However, there is no point in staying in a job or career that no longer brings you joy or fulfills you professionally. 

If you’re reconsidering your career, you’re not alone — over the last two years, over 50% of employed Americans have considered a total career revamp. Chances are, you know a relative or friend who is going through a similar career dilemma right now.

If you’re considering making a bold move to data analytics, we’ve got you covered. Understand if a career in Data Analytics is right for you in four easy steps.

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How to Change Careers When You
Have a Family


Whether you’ve had a gap in your resume or are fed up with your current job, a career change with a family can be daunting. Why? It’s not only you that you have to consider. 

A career change for a parent means an adjustment for the entire family. You may need to reshuffle your family’s schedule, childcare, and household responsibilities to transition into a new job, plus adjustments for any training you need along the way.  

Many career changers don’t make a career pivot despite having kids, they do it because of their kids. You might want a more flexible schedule, more time off, or a pay bump to support your growing family. Remember: watching you burn out in a toxic job isn’t the kind of example you want to set. 

The career path that worked for you in your twenties may not work for you anymore, and that’s okay. Sometimes you need a little help from your friends. That’s why we asked a real-life career changer for tips to help you reinvent your future.. 

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How Leaders Build a Strong Culture…When Everyone is Quitting


5 Things You Can Do Today to Drive Loyalty Long-Term

In our last post we talked about how leaders should rethink their approach to the Great Resignation. In this post, we’ll discuss how leaders can build positive cultures while everyone is quitting. We sat down with culture expert, Bob Gower, who has spent the bulk of his career working with leaders to create effective teams, to get his advice on building cultures that survive the wave of resignations. 

The cultural causes of the Great Resignation

To understand the Great Resignation, leaders need to get to the heart of why employees are quitting. The COVID-19 pandemic reminded employees that they have a choice in where they work and how they spend their time. “The power has often been in the hands of management or of companies,” Gower explained. “The Great Resignation is both people reevaluating themselves and taking power over their lives.” 

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4 Career Change Lies We Tell Ourselves – and How to Find the Truth


There’s been a lot of change over the last two years. Not just turning living rooms into shared offices, but a total reprioritization of how people want to spend their lives and, subsequently, their careers.

In fact, 20% of American workers have changed jobs since the pandemic began—the majority being millennials and Gen Z, who’ve been working long enough to know what’s not working for them. 

But changing your career can be one of life’s most frustrating, emotionally exhausting transitions. If you’ve been doing your soul-searching, hitting endless “Apply now” buttons, and you’re drowning in automated rejection emails, you’re not alone. 

No matter how hard it gets, don’t let these four lies hold you back:

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Why You Should Consider a Career in Data Analytics



Alert: approaching maximum storage capacity. 

The world’s data reached an all-time high in 2021. 79 zettabytes of data – which is enough storage for 30 billion 4K movies – was generated last year alone. 

This is a good thing – right? More data means more innovation, which means more advancements for society. 

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