It’s commonly believed among most designers that the color blue conveys a feeling of trust, calm, and masculinity; that yellow makes you think of creativity, summer, and positivity; and red is the color of passion.
Blue is often thought to be for boys, pink for girls, and white for purity.
But wait — be careful!
Not all colors mean the same thing in all contexts, or all cultures. Not only is color subjective — it is also contextual and culturally defined.
Color has a different meaning depending on how it’s used, and by whom. Red can be the color of love and valentines, or of serial killers and cult leaders. Red can be fast like a race car, cool as an icy-cold Coke, or dead as a zombie.
Colors are culturally created; in America, the color white often signifies purity, chastity, and virtue, and so is the color of a wedding gown. In India, widows wear white saris as a sign of mourning, and brides often wear red to signify prosperity and fertility. An American may see green and think of the great outdoors or jealousy (“green with envy”), whereas the Chinese are likely to also think of sickness or infidelity — and both cultures associate the color with eco-friendliness and wealth.
How you use a color — what palettes you put together — must be thought through carefully, and with sensitivity to the culture in which that brand or product will be displayed.