Privacy and Cookies Policy

Effective Date: December 15, 2013
Last Updated: September 29, 2016



This privacy policy ("Privacy Policy") is incorporated by reference into the General Assembly Terms of Use. The terms "General Assembly," "we," and "us" include General Assembly Space, Inc., a Delaware corporation, General Assembly Space, Limited, a United Kingdom limited company, General Assembly Limited, a Hong Kong limited company, General Assembly Australia Pty Ltd., an Australian proprietary limited company, and General Assembly Space Academy Pte. Ltd., a Singapore private limited company.

This Privacy Policy explains how General Assembly may collect, use, disclose and secure the personally identifiable information ("Personal Information") that we obtain through the General Assembly website (the “Site”) and the General Assembly Service, which includes all General Assembly online and offline products and services (the "Service"). By using the Site or the Service you are authorizing us to gather and retain data related to the provision of the Site and Service in accordance with this Privacy Policy, and (for non-EU residents) you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the state of New York and the adjudication of any disputes arising in connection with General Assembly or the Site or Service will be in accordance with the Terms of Use.


The categories of Personal Information that we may collect from you or receive about you include, but are not limited to, the following: name, date of birth, email address, login/user ID and password details, booking requests, postal address, telephone number, other categories of information that may be designated “optional” at the time of submission, any information that you have made publicly available on social media networks when you use your social media login credentials to register for a Course or post a comment to the Site or Service, and, when combined with personal identifiers, information regarding your previous registration, website browsing history, interests and demographic information such as age, gender and education level. Under certain limited circumstances we may collect your Social Security Number where required for reporting purposes. Personal Information does not include anonymous or aggregate statistical information that does not allow a third party to identify a specific individual. We reserve the right to use anonymous or aggregate data for any purpose, including, but not limited to, improving the content of our Site and the functionality of our Service, marketing, and analyzing the use of our Site and our Service. We may also disclose such anonymous aggregate information to our partners or third-party service providers, excluding any Personal Information, except as otherwise provided in this Privacy Policy.


We collect your Personal Information when you:

  • Create an account on the Site or register to use the Service;
  • Register or apply for a Course, either directly or by using your social networking credentials on the Site or Service or a third-party website;
  • Participate in our surveys, promotions and competitions;
  • Interact with us on various social media channels such as Facebook, Twitter, LinkedIn, etc.;
  • Post information to the Site or Service that includes Personal Information, for example, by posting in a chat room or on a blog post;
  • Communicate with us, for example, by submitting queries regarding the Site or the Service, interacting with our customer support, marketing or sales teams, or requesting additional information from us, including newsletters or other marketing materials; and
  • Sign up, in person or online, for events or programs that are run by us or by the third party organizations that we partner with.

We also collect information, such as anonymous usage statistics, by using cookies, server logs, and other similar technology as you use the Site and/or Service. See below for more information on our use of cookies.


When you visit the Site or use the Service, we and our third-party service providers, which may include third-party analytics service providers and third-party advertisers, may use cookies, server logs and other similar technology to collect and store your preferences, usage statistics, website traffic and performance data, as well as other information such as your IP address, the type of Internet browser or device you use, any website you have come to the Site or Service from and your operating system.

Cookies are small text files that include a unique reference code placed on a visitors' device to store their preferences and sometimes track information. A number of cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to our Site or Service and will last for longer. Some cookies are necessary to enable you to move around the Site and use the Service such as accessing the secure areas of the Site, and they enable us to provide you with the Services you have requested. “Performance cookies” collect aggregated, anonymous, statistical information on how visitors use our Site and Service. We use this information to make improvements to the Site and our Service and to enhance your overall experience. Other cookies, called “functionality cookies,” allow the Site and Service to remember choices you make such as your user name when you login to your account or the language or region you are in. They may also be used to help you watch a video or comment on a blog and are intended to improve your online experience.

We and our third-party vendors, including Google, use first-party cookies and third-party cookies to gather information about the pages visited through our advertising partners, both on our Site as well as other websites that you visit, so as to place you in a "market segment." This information is then used by us and our third-party vendors to serve interest-based advertisements when you visit our Site and other websites. For more information about this type of interest based advertising, and about how to opt-out of the automated collection of information by third-party ad networks, please visit the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at Without these cookies, advertisements you encounter will be less relevant to you and to your interests.

We also use Google Analytics Advertising Features including Google Analytics Remarketing to advertise across websites, Demographics and Interest Reporting and AdWords and AdSense integrations to collect data about our Site traffic via advertising cookies and anonymous identifiers. We do not facilitate the merging of Personal Information with non-personally identifiable information previously collected through any Google advertising product. Google may serve ads across other websites that you visit based upon your past visits to our Site, and may also serve our advertisements on other websites. Site visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ad Settings found at You can also opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on found at

Most computer and some mobile web browsers automatically accept cookies but, if you prefer, you can use your browser to notify you each time a cookie is set or to block and delete cookies from your browser. However, please note that if you do that, the Site and Service may not work properly and you may not be able to take full advantage of the Site or our Service. You can learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of browsers.

In addition to cookies, we use the following similar technologies:

  • Pixel Gifs/web beacons: These are small image files that may be placed by us or third parties on the Site or Service, or within the body of our newsletters so we or third parties can understand which parts of the Site and Service are visited or whether particular content is of interest.
  • Flash cookies: We do not serve Flash cookies but Adobe Flash Player may be used by third parties serving advertisements to the Site in cases where these advertisements are served with flash related content. It is not possible to block or restrict or block flash cookies using your browser setting, however information on how to do this is available from the Adobe website at:


When you apply for a job posted on our Site, we may collect the Personal Information that you voluntarily submit to us, including, but not limited to: name, personal email address, telephone number, postal address, education, employment history and any other information included in a resume, cover letter or personal LinkedIn profile, gender, race or ethnic origin, veteran status, disability status and information relating to references. If you provide us with the details of a reference as part of your resume, it is your responsibility to obtain such third party’s consent prior to submitting their information to us. The Personal Information that you submit in connection with a job application will be used by General Assembly in accordance with this Privacy Policy and may be used for the following purposes: to evaluate your capabilities and qualifications for a job; to conduct reference checks; and to clear conflicts of interest and conduct background checks, if applicable. If you become an employee or contractor, any Personal Information you submit will become a part of your file and may be used for other employment/work related purposes.

If you are located outside of the United States, please note that the Personal Information that you submit will be stored in the United States (and may also be stored in the relevant jurisdiction(s) if the job relates to one of our affiliated entities outside of the United States), and you consent to the transfer, storage and processing of your information in the United States. To the extent your Personal Information contains details of your race or ethnic origin or physical or mental health or condition, you expressly consent to the collection, storage and processing of this information for the purposes of your job application.


We use Personal Information in the following ways:

  • To identify you and your account and to enable you to register to use the Service;
  • To provide our Site and its content to you and to enhance users’ experience;
  • To provide and facilitate the Service;
  • To enable Course registration;
  • To respond to your communications and to send you information that you request or agree to receive, via regular or electronic mail, text message, or other marketing channels;
  • To notify you about changes to our Site, Service or practices;
  • To improve the functionality of the Site or Service, customer service and for other internal business purposes;
  • To monitor the Site and Service for security purposes;
  • To display content to you, including advertisements, on social media channels (e.g., Facebook, Twitter, LinkedIn, etc.); and
  • To send you advertisements or other marketing materials via email, text message or other marketing channels about other programs, promotions or services (or those of our affiliates), including our newsletter, that we think may be of interest to you if you have requested or agreed to receive such information, or where we are otherwise permitted by local law to contact you for these purposes.

How to opt-out of future communications. If you do not want us to contact you with marketing communications or other information regarding our products and services (or if you agreed to be contacted for such purposes at the point Personal Information was collected by us but you no longer wish to be contacted or have your information used in such way), you can let us know by following the unsubscribe instructions on any communications sent to you. You can also unsubscribe at any time by contacting us at

Please note that if you have registered a