Tag Archives: social media

How Big Data Creates the Perfect Digital Marketing Applications

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Social media is big data. Every 60 seconds, Facebook users share 2,460,000 pieces of content and Yelp receives 26,380 reviews. Don’t forget about the 2 million blog posts created each day and the 1 billion websites available for us to peruse.

With all of this content floating around the Internet, digital marketing struggles to truly engage and convert an increasingly fragmented online audience. Reliance on manual processes to seek out and engage with relevant social media posts is not enough. Therefore, there is a growing demand for applications that allow digital marketers to automatically understand the content shared about their brand, pinpoint the users to target, and market to them in a personalized way.

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4 Steps to Better Content Marketing

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How is your content marketing strategy going? If you’re blowing the doors off with tons of new content every week and thousands of inbound leads, read no further. But if your attempts at lots of content have resulted in lots of inbound leads that just aren’t happening, perhaps it’s time to pull over and do a quick check.

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The Power of Social Data: A Conversation with Dane Atkinson, CEO of SumAll

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DaneAtkinsonEver since starting a dog walking business at the ripe old age of 10, Dane Atkinson has been hooked on entrepreneurship. He wrote his first piece of software at 12 and starting working in advertising at 13. By the time he was 18 years old, Dane was the C.O.O of an advertising company with about 30 employees. Now, he’s making headlines as the CEO of SumAll, a social media and e-commerce data platform, where he’s implemented a company-wide pay transparency policy. 

We recently had the opportunity to chat with Dane when he came in to film a live stream. Read on to discover his thoughts on entrepreneurship, open data, social media, and more. 

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Top 4 Social Media Trends You Need to Be Aware Of

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Are you keeping up with the latest social media trends? The world of social media and the Internet is continuously evolving. In order to stay ahead of the curve in your career or business, it is important for you to know what is on the rise. Fortunately, there are many new features and opportunities to be excited about in social media. In this blog post, we will explore the top upcoming four social media trends that you need to know.

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A 4-Step Social Media Strategy That Can Work For Anyone

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Want a social media strategy that will help you in your career or launch a business?

One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.

In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.

For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.

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New to Social Media Marketing? Here are 6 Best Practices

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You’re just starting out marketing a business or non-profit organization using various social media channels and tools. You’re not a social media expert yet, but you will be very soon. What’s your next step? It’s wise to start off with some boundaries around your social media posts and content sharing.

In addition to maintaining your standards and representing your brand with excellence, here are six best practices that span all of the top five social networks (Facebook, Twitter, LinkedIn, and Google+, and Instagram) and most other social media channels. In other words, if you start off using these best practices, your chances of early success will increase greatly. Continue reading

How to Measure Social Media ROI

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Using social media to market your business is something every business should do; however, despite what some may think, social media is not free. There’s at least a minimum investment that you have to make, even if it’s just your time, existing knowledge, and ability. When there’s an investment in the business, it becomes necessary to measure the return you’re getting on that investment, your ROI.

But how do you measure the ROI of social media? Well, the math is the same as any other ROI calculation:

ROI = (RETURN – INVESTMENT) / INVESTMENT

The math, the calculation, is easy. Defining “return” and “investment” are the hard parts. Here are 7 variables to consider when measuring, proving, and defending the ROI on your social media investment. Continue reading

11 Top Entrepreneurs To Follow On Twitter

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The path to entrepreneurial success is a treacherous one; full of sharp turns, menacing boulders, and forks in the road. Once you arrive at your destination (which may not be the one you set out for), it’s likely you’ve acquired some scrapes and bruises; life lessons that you’re happy to share with other brave souls who have the intensity, passion, and grit to follow in your footsteps.

This is certainly true for many of the business leaders who made it onto our Twitter list of both established and up-and-coming entrepreneurs. Each member takes to their Twitter to share their unique perspective and expert tips on a number of promising industries.

Let these entrepreneurs guide you as you trudge the road to startup success.

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How Do Social Media and SEO Impact Each Other?

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Does anyone talk about search engine optimization these days without also talking about social media? Not really, but the arguments behind the importance of engaging in both may vary. There’s a camp convinced that social activity plays a significant role in search engine rank placement (despite Google’s head of Webspam, Matt Cutts’, denials that Facebook and Twitter signals are weighted more heavily than any others). While another camp simply views SEO and social media as two distinct and effective ways to garner page views and attract a larger audience. Until the keepers of the algorithms reveal their secrets, the debate will likely rage on. In the meantime, let’s take a look at some proven ways that social media and SEO impact each other. Continue reading

Social Media vs. SEO: Which Is More Important?

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As with the Mommy Wars and the Cola Wars, sometimes the media is compelled to draw battle lines where none are needed. The latest skirmish might be called the Click Wars. In one corner we have search engine optimization. In the other corner we have social media. Which is the more important digital marketing tool?

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