social media Tag Archives - General Assembly Blog

A 4-Step Social Media Strategy That Can Work For Anyone

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Want a social media strategy that will help you in your career or launch a business?

One of the main benefits of social media is to establishing trust and credibility amongst your target audience. If people perceive your product or service to be useful and they trust your brand, they are more likely to purchase from you.

In fact, the University of London researched the impact of social media on consumers and found a positive correlation between trust and perceived usefulness linking to sales.

For any business, this is extremely important. The more engaged your target audience is with your brand, the more likely they are to choose you when making a purchasing decision. Because of this, implementing a proven social media strategy at your workplace or in your business will help you grow in your career. After working for a social media marketing agency, I’d like to share with you an effective strategy that can be implemented today.

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11 Top Entrepreneurs To Follow On Twitter

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The path to entrepreneurial success is a treacherous one; full of sharp turns, menacing boulders, and forks in the road. Once you arrive at your destination (which may not be the one you set out for), it’s likely you’ve acquired some scrapes and bruises; life lessons that you’re happy to share with other brave souls who have the intensity, passion, and grit to follow in your footsteps.

This is certainly true for many of the business leaders who made it onto our Twitter list of both established and up-and-coming entrepreneurs. Each member takes to their Twitter to share their unique perspective and expert tips on a number of promising industries.

Let these entrepreneurs guide you as you trudge the road to startup success.

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7 Ways to Optimize Your LinkedIn To Boost Your Personal Brand

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With more than 275 million users, including executives of nearly every Fortune 500 Company, LinkedIn has become a powerful tool for defining your personal brand, establishing credibility, and networking with business connections. Are you making the most out of your presence within this network?

Getting setup on the platform is just step one—below are seven ways to ensure you are putting your best foot forward on this essential platform. To dive deeper into this subject, watch “Use LinkedIn to Land a Job in Digital Marketing” by our Outcomes & Alumni manager, Katie Hudson.

1. Headshot

Think of your headshot as your first impression for your future employer. You may love that beach pic from your vacation in Maui, or that one shot of you and your squad at the bar—but (most) employers aren’t looking for a buddy to go out with, they are looking for a sharp and reliable worker. Make sure to use a clean, professional image of yourself (and just yourself) that comes off as friendly and polished, focusing on just your head and shoulders.

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