Tag Archives: data

How Data Maps Reveal Inequality and Equity in Atlanta

By

Housing Map of Atlanta provided by Neighborhood Nexus.

Map of Atlanta provided by Neighborhood Nexus.

Mapping the communities of tomorrow requires a hard look at the topographies of today. Mike Carnathan, project director at Neighborhood Nexus, synthesizes big data into visual stories that chart the social, political, and economic conditions across the city of Atlanta. Part data miner, part cultural cartographer, Carnathan creates demographic maps that local leaders, advocates, and everyday citizens use to help understand and change their lives.

Continue reading

Measuring What Matters: GA’s Approach to Measuring Student Outcomes

By

General Assembly Measures Student Outcomes

General Assembly was founded on the principle that first and foremost, education is an investment. Students invest their time, money, and passions with us, and we have a duty to help them earn a return on that investment, both in the short and long run.

Continue reading

How to Get a Job In Data: A Livestream with Fast Company

By

YouTube-Thumbnail-FastCOmpany

We teamed up with Fast Company to host two of the leading minds in data, Claudia Perlich from Dstillery and Marc Maleh from R/GA, at our campus in New York City. Sarah Lawson, an assistant editor at Fast Company, moderated the discussion as they chatted about their everyday work with data, their favorite parts of the industry, and what it’s really like to work in data.

Continue reading

7 Steps to Running an Effective A/B Test on Your Email Marketing

By

9VjC06k5Cq1Lc0FxVBziKtKbIYyzjBMYxWDPtHcw_54

Email marketing has grown to become of the most important components of an effective marketing strategy. Often cited as one of the most powerful marketing channels for a given company, email marketing can be used to achieve a variety of goals, such as growing your reach, educating your audience, generating sales leads, and converting those sales leads into customers. With such great potential for helping you achieve these numerous goals, email marketing should be one of your primary focuses as a marketer.

But it’s not enough to just be doing email marketing. You should also be constantly striving to optimize your email marketing to yield better and better results.

Continue reading

Meaningful Data: Learnings From OKCupid

By

QJsFcW4CYtC20fkzRVz7FbJuLWZndQGEMglHXtA-wls

Love is a difficult concept to grasp in general, but perhaps even more confusing once the internet becomes a factor. We search for meaning in signals or cues and try our hardest to gain insight into another person’s perspective. Is there a logical way to interpret someone else’s behavior in order to make smarter, more informed decisions moving forward? OK Cupid thinks so.

Continue reading