Alumni Story: From Idea to Kickstarter Sensation

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Many people have creative product ideas, but don’t know how to turn them into a reality. That rang true for Product Management grad Chris Place, who wanted to solve a common problem: People aspire to bring lunch to work, but often fail. He turned to GA’s Product Management course in Hong Kong to give him […]

Creative Design Inspiration – 5 Ways to Motivate Your Design Team

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As design educators, we at General Assembly prepare students for their careers — but how can we ensure designers continue to grow their skills beyond the classroom? Industry-leading work emerges from teams that persistently enrich themselves by fostering new skill sets and perspectives. But between deadlines, client fire drills, and day-to-day trivialities, a focus on […]

Eric Ries on 5 Lessons Companies Can Learn From Startups

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Since the Great Recession in 2008, startups have become a major force in society. Today’s entrepreneurial culture — with lower financial barriers to launching a business and people’s increasing desire for flexibility, freedom, and purpose in their work — has bred a whole generation of young companies that have quickly scaled and revolutionized a wide […]

How the Marines Prepared Me for a Career in Coding

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While stationed in Okinawa, Japan, in 2008, I wouldn’t have guessed that my time in the Marine Corps would have prepared me for a future in coding. At the time, the 30 Marines in my platoon had access to just one shared computer. It served only two functions: completing online training requirements, and looking up […]

The Best Prototyping Tools for UX Designers in 2018

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After synthesizing user research and thoroughly uncovering problems to solve, user experience (UX) designers begin their design by ideating on a number of solutions. This is where the creative magic happens! Designers sketch to explore many workable solutions to user problems, then narrow them down to the strongest concept. Using that concept, the next step […]

How Blending Lean, Agile, and Design Thinking Will Transform Your Team

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The following is an adapted excerpt from Lean vs. Agile vs. Design Thinking by designer, team leader, and business coach Jeff Gothelf. In 2016, I was preparing with clients for an upcoming training workshop focused on coaching a cross-functional team of designers, software engineers, product managers, and business stakeholders on integrating product discovery practices into […]

How to Cultivate Top Tech Talent: What Every Exec Needs to Know

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The following is an excerpt from 6 People Strategies for Successful Digital Transformation, an exclusive white paper from General Assembly. Download the full paper here. The digital landscape is evolving at a rapid pace, and it’s essential for companies to harness wide-ranging technical expertise in order to stay ahead. Today’s marketers must be able to […]

The Study of Data Science Lags in Gender and Racial Representation

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In the past few years, much attention has been drawn to the dearth of women and people of color in tech-related fields. A recent article in Forbes noted, “Women hold only about 26% of data jobs in the United States. There are a few reasons for the gender gap: a lack of STEM education for […]