After synthesizing user research and thoroughly uncovering problems to solve, user experience (UX) designers begin their design by ideating on a number of solutions. This is where the creative magic happens! Designers sketch to explore many workable solutions to user problems, then narrow them down to the strongest concept. Using that concept, the next step is creating a workable prototype that can be tested for viability against the user’s goals and business needs.
User experience (UX) design separates a good product from a great product.
Harnessing skills like user research, wireframes, and prototyping, UX designers have a unique perspective when it comes to understanding the interactions between users, business goals, and visual and technology elements. For companies, their work fosters brand loyalty and repeat business. For consumers, it means frustration-free online experiences, intuitive mobile apps, efficient store layouts, and more.
Watch below, as design experts from The New York Times, PayPal, Zola, and other top companies share how they design simple, user-friendly, and beautiful products.
As Product Managers, building roadmaps is a crucial part of our job. Yet most of us still use outdated tools for roadmapping — Excel, PowerPoint, wikis, etc. — to try and keep several teams on track toward the same goals. It’s painful. The good news is that there’s a better way.
We understand that building a product roadmap is not easy and that your business colleagues always want to know what’s coming next.
It’s time to lead your product with conviction. Take a radical new approach to roadmapping because your company needs it and you deserve to build the future and enjoy what you do.
CC Image Courtesy of Ritesh Man Tamrakar on Flickr
Susan Feldman, cofounder of shopping site One Kings Lane, attributes the company’s success to not aiming to build the next big thing — she recommends “that if you have an idea and you want to do something, starting small is okay.”
Feldman’s advice mirrors the wisdom many companies follow when introducing their product or service to the market: begin by testing interest and enthusiasm with an MVP, or minimum viable product. This “barebones” product has just the necessary features to receive money and feedback from early adopters. Not only will this provide you with constructive criticism from your core audience, but a strong user reception validates moving forward with a product. Look to these five success stories to see how companies have used their MVPs to float their product to the marketplace.
What do you do when you have a closet full of hoodies but you’re starting a job at Big Corporation USA? NYC Digital Marketing graduate, Gage Mersereau wanted to solve a problem he was having, and knew others faced as well in building a work-appropriate and personalized wardrobe. You could face the crowds at the mall, or you could go the easy and customizable way with ShirtCycle.
Crossfit enthusiast Joe Wilkinson ran into one issue while training members at his local gym: painful bruising around the collarbone from barbell reps. Enter his creative solution: WilkWear, a padded collarbone compression shirt made to protect your collarbone and reduce bruising.
After 10 weeks in GA’s Product Management course, Joe was able to gather a strategy and plan to research, create and launch WilkWear. To support Joe’s campaign and learn more about the product, check out WilkWear’s Kickstarter here, and forward this link to your network.