Taking a class can be a step toward that promotion you’ve been angling for, or lay the foundation for a full-on career change. But for many adults, committing to weeks, months, or even a day of lessons can be nerve-wracking. It’s true: The back-to-school jitters are real at any age. Learning new skills often involves […]
When you hear the term digital marketing, a few examples may come to mind. Perhaps you can remember a viral campaign on Facebook, sponsored ad on Instagram, or popular YouTube personality acting as a spokesperson for a certain product. These are all common forms of social media marketing — which most of us see every day. In recent […]
William Mullan graduated from Digital Marketing at General Assembly New York’s campus in 2015. Since joining Raaka Chocolate, he’s developed the company’s marketing efforts and advanced from an intern into the Director of Marketing. Now, William blends his passion for chocolate with marketing skills and techniques to share Raaka’s unique brand story in a way […]
In the age of self-made YouTube stars, Kickstarter campaigns, and food bloggers, it’s no surprise our newest job seekers are pursuing passion over a steady income, established companies, and climbing the corporate ladder. This is leading to a proliferation of freelancers, artisan businesses, and innovative startups. Rather than the exception, it has become the perceived […]
User experience is an interdisciplinary field in its own right, but the concepts, tools, and techniques UX designers use trickle into neighboring professions as well. Understanding the core concepts of user experience can help improve your work in a variety of careers from web development to marketing and design. Let’s take a look at a […]
We recently completely redesigned Buster, our online booking site for buses, limos, and vans, after the first version (v1) of our website had been live for about a year. It was our first big review of what had worked in our early product, and what hadn’t, and our biggest chance so far to refresh our […]
A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a business that is sustainable? Since 1999, right around the time many of these 20-somethings were born, I’ve started seven businesses. Five […]
Raffi Khatchadourian is a Mathematical Economics major and incoming junior at Colgate University. A self-starter and talented entrepreneur, Raffi has established himself as the COO of indify, an emerging music startup, before many of his peers have even declared their major. Back in January, Raffi attended GA’s week-long Business Accelerator program in partnership with Colgate […]
Due to the rapid evolution in consumer behavior when browsing travel destinations online, TripAdvisor is a brand that is constantly working to stay on top of their customers’ desires, expectations, and digital behavior. In the video above, Ravi Meta, VP of core consumer product at TripAdvisor, highlights three key methods for staying ahead of customers […]
At General Assembly we’re always finding new ways to evolve our offerings and grow our global community of individuals empowered to pursue the work they love. To that end, we’re thrilled to announce that the first two volumes of our new, original book series, The Practitioner’s Guide, have been published. In this series, you’ll get an introductory overview—including first-hand accounts, lessons […]