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The Passion Economy: How to Actually Do What You Love

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In the age of self-made YouTube stars, Kickstarter campaigns, and food bloggers, it’s no surprise our newest job seekers are pursuing passion over a steady income, established companies, and climbing the corporate ladder. This is leading to a proliferation of freelancers, artisan businesses, and innovative startups. Rather than the exception, it has become the perceived rule: Do what you love, and the rest will follow.

Is Passion Enough? 

The reality is, however, there are many reasons why turning your passions into a career can actually backfire. Following your passions is important, but it’s simply not enough to develop an idea into something real, and profitable.

The No. 1 reason startups fail? Customers don’t want the products. Other pitfalls include an inadequate team and ineffective marketing. In turns out, there are millions of details— everything from user research to marketing your product to actually developing the idea and building it—that require tangible skills. While passion might provide the spark of an idea, there’s no guarantee it can carry you across the proverbial finish line.

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