General Assembly, Author at General Assembly Blog

UX Design Explained in 60 Seconds

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User experience (UX) design is one of the tech industry’s core disciplines: Considering users’ potential actions is a key component of designing a website, application, or other products. UX is a skill that just about every type of company needs in order to grow — and demand for it is only increasing.

But what is UX design, really? To get to the heart of it, we talked to design experts from The New York Times, PayPal, Zola, and more.

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General Assembly is Best for NYC

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General Assembly is Best for NYC

Earlier this spring, the New York City Economic Development Corporation (EDC) launched the Best for NYC campaign, “designed to inspire and equip New York City businesses to measure and improve practices that help create well-paying jobs and improve the quality of life in all five boroughs, while also strengthening their bottom-line.”  

Earlier this week, General Assembly was recognized as “Best for NYC” along with businesses from multiple sectors across the five boroughs. We scored in the top 10 in the Community category for metrics including “charitable giving, diversity and inclusion, worker ownership, and social impact through products and services.”

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How to Afford Leveling Up: Your Funding Options at General Assembly

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levelup

We want our students to be able to focus on class, not costs. Whether you want to level up or start a brand-new career, we offer a range of student financing and payment options to make your path to education easy. Once you’ve been accepted to a GA program, you may be eligible for one of the following programs to help pay for your education.

Apply for a course today and a member of our Admissions team will reach out to answer your questions and help start your journey!

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Announcing General Assembly’s New Data Science Immersive

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Data science is “one of the hottest and best-paid professions in the U.S. More than ever, companies need analytical minds who can compile data, analyze it, and drive everything from marketing forecasts to product launches with compelling predictions. Their work drives the core strategies of modern business — so much so that, by 2018, data-related job openings will total 1.5 million. That’s why we’ve worked hard to develop classes, workshops, and courses to confront the data science skills gap. The latest addition to our proud family of data education is the new Data Science Immersive program.

Launching for the first time in San Francisco and Washington, D.C. on April 11, this full-time Immersive program will equip you with the tools and techniques you need to become a data pro in just 12 weeks.

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Bringing New Opportunity to the DC Community

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DC Innovation Opportunity Program partners at the event at GA’s campus

Today at our Washington, D.C. campus, we joined Mayor Muriel Bowser, 1776 and others to announce the DC Innovation Opportunity Program, to connect talented, low-income students with the resources, skills, and support they need to succeed in the careers of tomorrow. This exciting initiative is enabled with the support of partners such as the TDF Foundation, THEARC, Capital One, MedStar Health, and Microsoft.

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Disrupting the Construction Industry With Data Science

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Anton working at GA's Hong Kong Campus.

Anson working at GA’s Hong Kong Campus.

By moving beyond analysis into prediction through data science, General Assembly Hong Kong’s DAT graduate Anson Au has brought unparalleled performance and efficiency to traditional practices in the construction industry.

Before coming to GA, Anson was already an avid learner, having completed both an MSc and MBA at HKUST. In his current role as head of IT projects at Alliance Construction Materials, he sought to use data and technology to improve the performance in the traditional construction materials industry.

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Top 10 Quotes from Peter Thiel’s New Book, “Zero to One”

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Peter Thiel

It’s hard to pinpoint exactly what tech billionaire Peter Thiel is most famous for. Co-founding PayPal with Max Levchin? Launching Clarium Capital or Palantir Technologies? Early-stage investments in notable startups like Facebook, LinkedIn, and Tesla? Or perhaps it’s his contrarian views on education, science, and technology.

No matter which of his accomplishments you deem most note-worthy — they have certainly solidified Thiel as one of the greatest entrepreneurs, venture capitalists, and original thinkers of our time.

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Expand Your Library: Announcing Our New Book Series

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GA_Books_FrontsAt General Assembly we’re always finding new ways to evolve our offerings and grow our global community of individuals empowered to pursue the work they love. To that end, we’re thrilled to announce that the first two volumes of our new, original book series, The Practitioner’s Guide, have been published.

In this series, you’ll get an introductory overview—including first-hand accounts, lessons learned, and useful advice—from seasoned professionals working in the most relevant fields of the 21st century.

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Why You Need a Mentor Early in Your Career

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As young careers get going, it’s a great idea to seek the advice of mentors when faced with new obstacles. Arthur Woods, co-founder and COO of Imperative, certainly learned this as he transitioned from the non-profit to for-profit sector early in his career. Watch his interview here to learn more about how he made the most of his time at Google and how his mentor taught him how to let his personal and professional identities healthily coexist.

Arthur Woods is the co-founder and COO of Imperative, a career management platform that helps both individuals and companies foster professional development. Prior to co-founding Imperative, Woods led operations at YouTube EDU, as well as co-founded Compass Fellowship.

For more Lessons Learned videos like this one, sign up for our 5-part series, delivered conveniently to your inbox.

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What is A/B Testing? Get behind the buzz.

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There are a ton of buzz words to learn within the digital marketing world, let’s start off with A/B Testing.

Learn More About Digital Marketing With Us Here