ga grad Tag Archives - General Assembly Blog

From Phone to Mailbox: General Assembly Grads Reinvent the Traditional Postcard with Pennypost

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pennypost

When General Assembly students graduate from their course — whether it’s user experience design or data science — it’s always exciting (and sometimes surprising) to see the range of products and passions that actualize as a result. In the case of Nathan Maas, a Web Development Immersive alumnus of GA Seattle, the product was an idea called pennypost. The passion? Connecting the world with homemade digital postcards that are easy to send and share.

Nathan — who took a range of night classes in product management, front-end development, and data science at GA before choosing WDI — developed a web (and soon-to-be iPhone) app, pennypost, which was inspired by his travels to nearly fifty countries across the globe. Though he bought postcards everywhere he went with the intention of sending them home, constraints like time, postage, and tracking down mailing addresses, meant he never actually sent them. An idea was born.

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How Raaka Chocolate Uses Storytelling to Shape Their Marketing Strategy

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Raaka Chocolate Storytelling

William Mullan graduated from Digital Marketing at General Assembly New York’s campus in 2015. Since joining Raaka Chocolate, he’s developed the company’s marketing efforts and advanced from an intern into the Director of Marketing. Now, William blends his passion for chocolate with marketing skills and techniques to share Raaka’s unique brand story in a way that is honest and engaging. Continue reading