Kevin Sandlin, Author at General Assembly Blog

About Kevin Sandlin

Kevin Sandlin is a serial entrepreneur and 7-time startup veteran, including one IPO and two acquisitions. Kevin founded CWNP with $500, and grew the company into the industry standard for vendor-neutral WiFi certification & training through great digital, email, and content marketing. Kevin is the founder of Atlanta Tech Blogs and Pitch Practice and teaches General Assembly's part-time Digital Marketing course in Atlanta. Follow Kevin on Twitter @kevsandlin.

5 High-Paying Careers That Require Data Analysis Skills

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The term “big data” is everywhere these days, and with good reason. More products than ever before are connected to the Internet: phones, music players, DVRs, TVs, watches, video cameras…you name it. Almost every new electronic device created today is connected to the Internet in some way for some purpose.

The result of all those things connected to the Internet is data. Big, big data. What’s that mean for you? Simply put, it means if you can quickly, accurately, and intelligently sift through data and find trends, you are extremely valuable in today’s tech job market. More specifically, here are five job titles that require data analytics skills and expertise to get ahead. 

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How to Write the Best Problem Statement for Your Startup

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The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that we know and find a real problem. Then, we validate the pain point and see how the market is dealing with, compensating for, or otherwise working around that specific problem. Next, we determine if the market participants are willing to pay for a solution to the problem. If they see value, then we solve the problem.

Of course, it’s never that simple, but that’s the basic process in a nutshell. Atlanta entrepreneur David Cummings recently wrote that this process, from discovering the problem to getting to product market fit, generally takes about two years. Finding a problem is usually fairly clear. Validating the problem takes longer. Finding customers who are willing to pay takes a little longer, and building a product that fits the market takes a long time and usually includes several pivots or small deviations from the original product idea.

At the core of everything involved in creating a startup is the customer pain point. But many times, the best product for solving that problem doesn’t win. Why? Because the makers of that solution are really good at solving said problem, but not good at all at explaining what exactly the problem is or what its root cause consists of. In other words, the entrepreneur who can communicate better usually wins. That is why it is so vitally important to be able to explain the problem you are solving to anyone so that they understand it completely. But how do you do that?

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Digital Marketing 101: Creating Your Digital Marketing Calendar

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how to do it. But in marketing, timing is everything, and the two parts of timing in marketing are frequency and consistency. So here we’re going to move past what and how and look into when. The most valuable tool in your digital marketing arsenal will help you know when to do something, help you maintain your frequency, and, more importantly, your consistency. That tool is your digital marketing calendar.

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Digital Marketing 101: Measuring Your Digital Marketing Efforts

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

“You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t make data-driven decisions.

In this second post of six in the series “Digital Marketing 101,” we’re offering up highly practical tasks for you to determine how best to grow your digital presence using data backed by marketing analytics.

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The Skills and Tools Every Data Scientist Must Master

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Photo by WOC in Tech.

“Data scientist” is one of today’s hottest jobs.

In fact, Glassdoor calls it the best job of 2017, with a median base salary of $110,000. This fact shouldn’t be big news. In 2011, McKinsey predicted there would be a shortage of 1.5 million managers and analysts “with the know-how to use the analysis of big data to make effective decisions.” Today, there are more than 38,000 data scientist positions listed on Glassdoor.com.

It makes perfect sense that this job is both new and popular, since every move you make online is actively creating data somewhere for something. Someone has to make sense of that data and discover trends in the data to see if the data is useful. That is the job of the data scientist. But how does the data scientist go about the job? Here are the three skills and three tools that every data scientist should master.

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5 Questions You’ll Be Asked In Your Next Digital Marketing Interview

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The landscape of digital marketing continues to change at a rapid pace, and for all the right reasons. Employers are gaining a stronger understanding of what are now considered “basic” digital marketing skills that any candidate should have, and the knowledge and skills that will set you apart from the rest of the pack. For example, just being able to use the various tools of the trade is now the new level playing field. It’s expected. However, what you can do with the data that you gain using those tools will set you apart.

At your next interview for a digital marketing position, you can demonstrate that your knowledge and skills are above the rest by being prepared to answer these five questions.

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How to Define “Brand”

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When we deliver the Digital Marketing class at General Assembly, we start off with branding. Not digital branding — just branding. Digital marketing is, after all, still marketing, and in order to market effectively, you must first define your brand.

Early in the very first day of Digital Marketing, we ask the class to define the word “brand,” and then we offer up several other definitions from people who are much smarter and much more experienced than I am.

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The 5 Pillars of Your Brand’s Business Model

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A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your brand, everything else tends to fall into place easily. One of those other dominoes that falls into place after you’ve created a fantastic branding strategy is the actual nuts and bolts of your business model.

Any business model is made up of many different moving parts, but they can be boiled down to these five pillars, on which you should build your business.

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Top Personality Traits of Every Successful Startup Founder

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Photo: WOC in Tech

A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a business that is sustainable? Since 1999, right around the time many of these 20-somethings were born, I’ve started seven businesses. Five of them failed. In that time, I’ve learned from experience what it takes to be a startup founder. 

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3 Reasons Why Every Digital Marketer Should Learn to Code

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The definition of “marketing” hasn’t changed in 100 years or more. However, the methods, tactics, and tools of marketing have changed rapidly in the last 10 years. Today, if you want to lay claim to the title “digital marketer,” you’d be wise to learn at least the basics of web development. From search engine optimization, email, and landing pages, to web analytics and data analysis–every facet of digital marketing is powered by code, and understanding what’s going on behind the scenes will give you the insight necessary to make informed and strategic marketing decisions. Here are just a few reasons digital marketers should learn how to code.

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