At General Assembly we’re always finding new ways to evolve our offerings and grow our global community of individuals empowered to pursue the work they love. To that end, we’re thrilled to announce that the first two volumes of our new, original book series, The Practitioner’s Guide, have been published.
In this series, you’ll get an introductory overview—including first-hand accounts, lessons learned, and useful advice—from seasoned professionals working in the most relevant fields of the 21st century.
Our first two volumes, written by our very own instructors, Luke Miller and Jock Busutill, will give you a working knowledge of two of the tech industry’s hottest professions; user experience design and product management.
The Practitioner’s Guide to User Experience Design breaks down the essence of what it takes to meet a customer’s needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design.
The Practitioner’s Guide to Product Management provides a first hand road map to help you avoid the pitfalls of product failure—taking you through the field of product management with candid stories and real world experiences of what it takes to create a product that meets the customer’s need.
Ready to get started? Pick up a copy today and start learning tomorrow (or later this evening if you’re feeling ambitious).
Shop The Practitioner’s Guide to Product Management:
Amazon, the Apple iBookstore, Barnes & Noble, Google Play, and Books-a-million.
Shop The Practitioner’s Guide to User Experience Design:
Amazon, the Apple iBookstore, Barnes & Noble, Google Play, and Books-a-million.