An Employer Guide to Investing in Talent

By and

Employer Sponsored Education

This piece has been adapted from Talent EconomyRead General Assembly and Whiteboard Advisors’ full white paper, Investing in Talent, here (PDF).

Amid complex external and economic pressures, companies must face the reality that the nature of business is changing. The pace of technological change continues to accelerate, and in an era in which the shelf life of skills is less than five years, it is critical for employers to prepare their workers to adapt to the shifting demands of work in the digital age.

The good news for employers is that current federal policy provides tax-advantaged opportunities for companies to support employees’ educational aspirations. Rooted in sections 117, 127, and 132 of the tax code, educational tax benefits are somewhat unique in that they provide a double benefit: They are both deductible for the employer, and tax free to the employee.

Continue reading

What Does It Mean to Be a Good Digital Marketer? Defining Digital Marketing Competencies and Landscape

By and

In this digital age, employee roles and responsibilities are changing as quickly as industries are evolving. Most jobs available today don’t have higher education programs, standardized exams, or textbooks that definitively tell people which skills they need in order to land them. Without this industry standardization, employers also struggle; they don’t have clear boxes to tick when evaluating job seeker’s qualifications. How can companies get a better sense of which skills job candidates and employees need? How can job seekers become more savvy about developing and communicating their qualifications?

At General Assembly, we work every day to answer these two questions. We provide job seekers with the competencies they need to be successful in today’s workforce. We also help employers understand how to evolve with their industry and connect with skills and talent that will enable them to grow. But in order to provide guidance to employers and job seekers most effectively, we must have a clear definition of each field ourselves. As the job landscape changes and General Assembly grows, we constantly refine our offerings and frameworks to better unite our product and message.

Let’s look at the field of digital marketing, which has seen exponential change in the last few years.

Continue reading

Making It in UX: New User Experience Designers Share Lessons From the Field

By

UX Design Denver Jobs General Assembly Students

Every industry — from tech, to finance, to retail — needs user experience (UX) designers. These master problem-solvers work to create on- and offline experiences that put users’ wants and needs first.

Harnessing skills like user research, wireframes, and prototyping, UX designers have a unique perspective when it comes to understanding the interactions between users, business goals, and visual and technology elements. For companies, their work fosters brand loyalty and repeat business. For consumers, it means frustration-free online experiences, intuitive mobile apps, efficient store layouts, and more.

When you have the perspective of a UX designer, “you start to see design gone wrong everywhere,” says Beth Koloski, who teaches the full-time User Experience Design Immersive (UXDI) course at General Assembly’s Denver campus. “You stop blaming yourself for not understanding badly designed software.” She says she admires when someone gets design right because she knows “how incredibly hard it is to make something easy and seamless and actually get it out into the real world.”

Continue reading

Salary Strategy: Tips From a Hostage Negotiator

By

Chris Voss Never Split the Difference Book

The tech industry is nothing if not competitive. As startups, mom-and-pop shops, and Fortune 500 companies fight for top talent, developers, designers, data scientists, and more find themselves in a mad dash to get in the door.

Once they’re there, an offer may be a testament to their technical skills. However, the true mettle of one’s professional prowess lies in securing the salary you want. When you’re in the throes of negotiating for that number, don’t sell yourself short. Instead, ask yourself: What would Chris Voss do?

During his 24 years in the FBI’s Crisis Negotiation Unit, Voss used expert verbal and psychological tactics to defuse and control more than 150 international hostage cases. Many of the high-stakes situations were a matter of life or death — with rescues ranging from military contractors captured in Colombia to journalists kidnapped in Iraq and Gaza.

Now, he empowers people with valuable negotiation strategies to contend with tough professional and personal circumstances. As the founder and CEO of the consulting firm The Black Swan Group, he advises Fortune 500 companies through their most challenging negotiations. And in his book, the illuminating Never Split the Difference: Negotiating As If Your Life Depended On It, he reveals how powerful language, a “pleasant persistence,” empathy, and listening can give you an edge in getting a promotion, buying a car, consulting with a partner, and beyond.

In this book excerpt, learn Voss’s concrete tips for turning an employer into an ally and negotiating your next salary.

Continue reading

How to Break Into a Digital Marketing Career

By

Digital Marketing Career: How to Land a Job

With digital media surpassing TV as the largest channel for ad spending in 2016, digital marketers are more important than ever. Through clever concepts, smart storytelling, and a keen understanding of audience behavior through analytics, these data-driven brand specialists move business forward through strategic email, paid search, social media, and beyond.

Recent data from General Assembly’s Credentials division — which helps companies determine the capabilities of team members and potential hires through assessments and more — suggests that digital marketing is an open playing field for anyone who can acquire the skills needed to succeed.

But once you have the skills, how do you land the gig?

Continue reading

Experience doesn’t matter: Industry veterans and aspiring talent are equally qualified to break into digital marketing

By

Digital Marketing Vs. Traditional Marketing Skills

All aboard! It’s never been a better time to embark on your digital marketing journey.

We all seek experience. Personally and professionally, experience captures what we’ve done and what we have the potential to do. In hiring, prior experience is used as a shortcut to qualify job-seekers for interviews, job offers, and higher compensation. This shortcut works well in steady fields where the practices of the industry rarely change. If someone has done it before, they can probably do it again.

But does this shortcut work in a field that is dramatically changing? Marketing is an occupation undergoing rapid change. Adults now spend six hours a day with digital media, compared to three hours a day in 2009. As consumers move social, professional, and personal interactions online, advertising has followed. 2016 was the first year that digital media overtook TV as the largest channel for ad spending. Successful digital campaigns now require proficiencies across a host of new platforms, and the question for veterans and aspiring marketers is: Does general experience in marketing still matter?

Continue reading

How to Fail as a Web Developer

By

Coding & Programming Errors: How to Stay Calm

Three months into my first job out of college, as a web developer at a financial reporting company, I wiped out every single one of my company’s client records in one command. I had uploaded a script meant to eliminate one client, but quickly realized that it removed all of them and I couldn’t get the records back. (This was in the early 2000s, when it was less common to work locally before sending code to your live website.) I went into full-on crisis mode and started getting my resume ready, resigned to the fact that I was going to be fired. I was even Googling to see if I could be sued for what I had done.

Thankfully, a tech manager saved the day by telling me about the company’s nightly database backup and we quickly fixed most of the problem. But until that moment, I was sweating bullets.

As a web developer, you’re going to fail — often, and sometimes in huge ways — whether you’re a newbie or a veteran (see this recent mishap at GitLab.com, for example). But messing up doesn’t have to be stressful. In fact, when it does happen, staying calm is key because panic can cloud your judgement and force you to make rash decisions.

Continue reading

Why the Most Expensive Player in Football Doesn’t Matter

By

Twenty-four percent of all NFL games are decided by three-points or less. If that happens this weekend at the 51st Super Bowl, all the glory (or the blame) will fall on Matt Bryant (placekicker, Atlanta Falcons) or Stephen Gostkowski (placekicker, New England Patriots). It seems reasonable to give them the credit, but in this case reason has it wrong. Giving Bryan or Gostkowski the MVP for making a crucial kick is like giving a gambler credit for the roulette wheel landing on red.In American football the team is generally a single unit, but the kicker is a unique position. Quarterbacks are the de facto leaders of the team, but a quarterback is only as good as his offensive line, receivers, and running backs. Unlike baseball or even basketball, measuring the performance of an individual player in football is notoriously difficult. Unless that player is the kicker. In that case, it’s easy. Continue reading

General Assembly’s Global Community

By

General Assembly is an international community, made up of over 1 million technologists, entrepreneurs, business leaders, educators, and creators from all over the world. GA was was founded on a global vision of the world that represents how people today work and live — and it’s clear that the future of tech, innovation, and entrepreneurship will only reach its full potential through a commitment to diversity and inclusion.

Our community gathers at many of the most diverse and multicultural cities in the world, like Atlanta, London, Los Angeles, New York, Singapore, Sydney, and Toronto. We strive to ensure that the GA community is not just a reflection of the world today, but of the world we want to see in the future.

Continue reading

Inside the U.S. Defense Department’s New Tech Startup (P.S. They’re Hiring)

By

Defense Digital Service Eric Fanning Army Chris Lynch

Former Secretary of the Army Eric Fanning (left) announces the creation of the Army Digital Service at a recent event at General Assembly’s NYC headquarters, alongside Defense Digital Service Director Chris Lynch and journalist Jeff Jarvis. Photo by Master Sgt. Jeremy Crisp.

National security and cybersecurity are growing concerns for many Americans, especially as talk of hacking and digital espionage dominate headlines and rattle daily life. Protecting the country and developing tools to keep citizens safe are top priorities for the U.S. government, and, in recent years, it has turned to top tech talent to rapidly innovate, problem solve, and find security vulnerabilities. This is particularly true within the Department of Defense, whose progress its staffers admit has been slowed down by outdated tools and processes that lag behind private tech companies’ capabilities.

That’s where Defense Digital Service (DDS) comes in. Since launching in late 2015, the program — a branch of the government’s tech startup, U.S. Digital Service (USDS) — has worked on projects involving cybersecurity, veterans’ medical records, cutting-edge GPS systems, and more. DDS’ cybersecurity initiatives Hack the Pentagon and Hack the Army (known as bug bounties) invited civilian hackers to search for vulnerabilities within five public-facing government websites, then rewarded them in cash for their findings.

Now the Army has its own dedicated team called Army Digital Service, which launched in December. Continuing the pioneering work of DDS, it will leverage tech expertise to solve inefficiencies related to Army recruiting, veteran affairs, and more. Earlier this month, Air Force Digital Service launched as well, and the team’s agenda is currently in the works.

Continue reading