Get 2030-Ready With Our Free Learning Festival

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Our much-anticipated series, The 2030 Movement, is finally back — and this time it’s bolder, bigger, and better! From 20–30 September, join us for a free two-week-long festival of learning for the next thinkers, leaders, and innovators in tech.

Whether you’re looking to dive deeper into emerging disruptive technologies, uncover what the future of work entails, or simply make meaningful professional connections, our robust lineup of future-proof events offers something for everyone. 

Evolving Industry Trends

Hear from leaders in UX, marketing, product, and more to learn where the industry is heading and which trends to look out for.

  • What Is the Future of Audience Targeting?: 20 Sept., 4–5 p.m. SGT | 6 p.m.–7 p.m. AEST
  • How Will the Role of Product Managers Change in 2030?: 22 Sept., 12:30–1.30 p.m. SGT | 2:30–3:30 p.m. AEST
  • Purpose-Driven Innovation: What Are the Trends To Thrive?: 22 Sept., 4–5 p.m. SGT // 6 p.m. – 7 p.m. AEST
  • Is Data Killing UX Design Instinct?: 23 Sept., 11 a.m.–12 p.m. SGT | 1–2 p.m. AEST
  • Will Influencer Marketing Still Reign in 2030?: 23 Sept., 4–5 p.m. SGT | 6–7 p.m. AEST
  • Are You Building a Brand or a Bland?: 29 Sept., 4–5 p.m. SGT | 6–7 p.m. AEST

Future Workforce

The way we work has been impacted forever, yet this hasn’t put a stop to the growing innovation and demand for skilled employees. Hear how the workforce and workplace are evolving for good.

  • Future Talent: Should We Buy, Build or Borrow?: 23 Sept., 11 a.m.–12 p.m. SGT | 1–2 p.m. AEST
  • How can You Leverage Your Outsider Advantage to Break into Tech?: 24 Sept., 12:30–1.30 p.m. SGT | 2:30–3:30 p.m. AEST
  • Why Do the Best Companies Not Care About Your Background?: 27 Sept., 12:30–1.30 p.m. SGT | 2:30–3:30 p.m. AEST
  • Are You Real if You Don’t Have a Solid Digital Presence?:  28 Sept., 11 a.m.–12 p.m. SGT | 1–2 p.m. AEST
  • How Can Companies Meet the Changing Needs of Today’s Workforce?: 29 Sept., 11 a.m.–12 p.m. SGT | 1–2 p.m. AEST
  • Are Physical Workspaces Still Vital in a Post-COVID World?: 30 Sept., 12:30–1.30 p.m. SGT | 2.30–3.30 p.m. AEST

Shaping Culture

Sustainability, mental health, and social wellbeing are front of mind for consumers, employers — and now businesses. Stay up to date on the relevant challenges and opportunities to navigate a better future.

  • Can Businesses Save the Planet by 2030?: 20 Sept., 12:30–1.30 p.m. SGT | 2.30–3.30 p.m. AEST
  • How Do We Build a Mental Health First Culture?: 21 Sept., 11 a.m.–12 p.m. SGT | 1–2 p.m. AEST
  • Can You Truly Live a Zero-Waste Life?: 27 Sept., 4–5 p.m. SGT | 6–7 p.m. AEST
  • How Do You Reboot Social Interactions for the New Norm?: 27 Sept., 11 a.m.–12 p.m. SGT | 1–2 p.m. AEST
  • How Do We Deliver Bite-Size Content?: 28 Sept., 12.30–1.30 p.m. SGT | 2.30–3.30 p.m. AEST

Transformative Technologies

A whole new era of tech is dawning on us. From edge computing to cryptocurrency, learn about the disruptive tech making big waves and changing our economy, lifestyle, and workplace.

  • Is Edge Computing Data’s Next Game-Changer?: 20 Sept., 11 a.m.–12 p.m. SGT | 1 –2 p.m. AEST
  • Ditching Old Money Rules: What is The I-nance Revolution?: 21 Sept., 12.30–1.30 p.m. SGT | 2.30–3.30 p.m. AEST
  • Can VR/AR Sell More __?: 21 Sept., 4–5 p.m. SGT | 6–7 p.m. AEST
  • Cryptocurrency & Blockchain: Hot Today, Not Tomorrow?: 23 Sept., 12.30–1.30 p.m. SGT | 2.30–3.30 p.m. AEST
  • Is The Future Of Coding Code-Less?: 24 Sept., 11 a.m.–12 p.m. SGT | 1 –2 p.m. AEST
  • Is HealthTech the Next Fast Lane for Investors?: 28 Sept., 4–5 p.m. SGT | 6–7 p.m. AEST
  • Big Tech: Big Problem or Big Opportunity for Business?: 29 Sept., 12.30–1.30 p.m. SGT | 2.30–3.30 p.m. AEST
  • What Tech Are Investors Betting on Now?: 30 Sept., 4–5 p.m. SGT | 6–7 p.m. AEST

Be 2030-ready. Join the movement.

Alumni Success Stories: Coding a New Perspective in Tech Accessibility

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From smart watches to smart homes, technology can vastly improve the everyday lives of people living with disabilities. Ironically, this same technology is often designed without their specific needs or challenges in mind. Drew Crook, a GA Software Engineering Immersive grad, realized this firsthand after his employer replaced the company’s software with one lacking accessibility (A11y) functionality — when he physically could no longer perform his job. Now, learn how he’s coding new pathways for others in tech as a lead accessibility engineer at CVS Health.

My name is Andrew Crook — I go by Drew. I have a degenerative retinal condition called Lieber’s Congenital Amaurosis (LCA). It causes me to slowly lose more and more vision over time until I go completely blind. I’ve been dealing with this my whole life. As a child I went to public schools where I was able to take advantage of technologies that allowed me to stay on a level footing with my sighted peers. Out of necessity, I became obsessed with technology and the boundless opportunities it could provide. 

After completing high school, I attended Keene State College in New Hampshire. I started my first job out of college at a financial institution and worked there successfully for a few years. Then, suddenly, I was forced to face a very tough reality. The company I worked for changed all of their internal software, and this change resulted in my being unable to perform my basic job functions because the software was never created with accessibility (A11y) in mind. Now, that same technology that I love and rely on was useless to me. I did not let that stop my career growth — I ended up leaving that company and went to work for Apple for the next four years. I used this time to immerse myself in how devices like computers, tablets, and phones operated and also built up a good working knowledge of the Apple ecosystem. 

In 2020 with the world in a tailspin due to COVID-19, I decided it was time to make another change. I decided to enroll in a bootcamp. I have always been interested in technology and how it worked, and I was always quick to point out issues to developers and companies when I noticed A11y problems. I wanted to take that knowledge and compliment it with the technical side of software engineering.

What were you doing before you came to GA? What was difficult or dissatisfying about it that prompted you to make a change?

I was working in an Apple retail store before GA. I loved my job and the people I was able to meet, but my passion was always centered around A11y. I knew that I needed to make a change to be able to realize my dream of developing accessible software. I had participated in beta programs and provided a lot of feedback, but I felt my feedback would carry a greater weight if I could also speak to the underpinnings of how the website/app functioned at the code level. 

What was it about software engineering specifically that intrigued you to explore it as a career? What were the defining moments that pushed you to move forward?

Honestly, the challenge was part of the reason I wanted to pursue software engineering. As a blind person, you do encounter a fair share of folks who either lower their expectations for you because of the disability or outright block you from trying. Thankfully, I have an amazing support system. My parents were always pushing me to do anything I wanted to try as a child. Now, as an adult, I have a wonderful wife and kids who similarly encourage and support my aspirations. I wanted to become a software engineer to help better the world — not on a large scale — but in my own way with any little bit of feedback or code implementation. I was always interested in how things worked, from my legos and blocks as a child to the motherboards, CPU, GPU, and RAM in computers I built with my friends as a young adult. Software Engineering was yet another way to learn how something worked, and it was simultaneously challenging and rewarding.

What motivated you to choose GA over other programs? 

GA was the most accommodating, and everyone throughout my application process was so helpful. I had actually reached out to four or five schools with some concerns about how successful I could be as a blind person using a screen reader in a virtual classroom environment. Every single school except GA sent me a very canned response with a copy/paste of their accessibility policy. GA, however, took it in stride and set up a meeting with lead instructors, career coaches, student success managers, and admissions. They were invested in my success 100% — it was that moment that I knew I’d choose GA. I knew that if I did my work and asked for support when I was struggling, GA would do everything in its power to get me to the finish line.

What was the best thing about SEI for you? And the GA experience overall, both during and after?

The best part of SEI for me was the projects and the people. I met so many fun, interesting, and unique people. GA encourages everyone to be their authentic self and to embrace all the experiences that brought them to the SEI program. The projects were challenging yet rewarding once completed and really helped to complement the concepts covered in class. After completing the program, I would say it was a toss-up between the continued support from the Outcomes folks and the continued friendships that began our very first day and have lasted over seven months removed from completing the program.

How did the GA teams (Student Success, Instructors, Career Coaches, etc.) help you succeed in the course?  

I received immediate support when applying to the program and that support followed me and all the members of the cohort throughout its duration. Everyone from the instructors to student success were there to answer questions, provide encouragement, suggest resources, and generally be there for all of us if we needed anything. It was a great environment for learning and growth because I felt supported enough to try new concepts and learn as much as possible, as fast as possible.

How did the skills you learned at GA help you in your current role as a software engineer?

One of the most valuable sections in the cohort is the team project. We simulated a scrum team and produced a web app. This prepared me very well for the role I’m in now. We follow an agile method called Scaled Agile Framework for Enterprise (SAFE). This section got me ready for the fast paced, highly collaborative environment I find myself in now. Another skill not explicitly called out but very important is the ability to transfer knowledge. We learned JavaScript first, then HTML and CSS. We then added Express, React.JS, Python, Django, and MongoDB. All the languages and frameworks we learned helped me understand that once you know one coding language well, you can transfer that knowledge to any language. It’s just a matter of understanding that new languages eccentricities with the syntax.

What do you love most about your current role?

I almost literally have my dream job right out of GA. I am a lead accessibility engineer. I get to combine my passions for assistive technology, A11y, and programming to create experiences for all customers regardless of ability. I get to educate fellow engineers on A11y best practices and also get to work collaboratively with other engineers to solve complex A11y issues in the code.

Congratulations on your promotion! What advice would you give those who think they’re “not capable enough” or second-guess themselves on making a career change? 

The doubt demons are a real thing and imposter syndrome affects everyone in a unique way. I had to battle not only the physical challenges of learning and being able to code with my technology, but I also had to fight myself and the doubt that I’d actually be able to pull it off. What I would say to anyone looking to switch into this career and specifically take an Immersive bootcamp is: you get out what you put in. My second piece of advice would be to trust your instructors and the GA staff. If you are struggling, or need help to understand a concept, don’t suffer in silence. Reach out to someone and ask for help.

They say if you want to go fast, go alone — but if you want to go far, go together. Can you speak to the benefits of getting support from others? How did the GA community impact your development as a software engineer or professional?

I couldn’t agree more with that statement. I have had to live my life in a collaborative way. My need to work together with others started very early when I would ask friends or family to describe images or movies and shows. This skill was leveled up in the SEI program when I would work together with our breakout groups to solve problems. I would ask for assistance with visual tasks and then provide assistance to others with the code or problem we were trying to solve. It’s a unique way of working together but it translates perfectly to the workforce and how everyone has to work as a team to achieve objectives. If you try to “go it alone,” you may work faster in the short term, but ultimately, you will miss out on the inherent exponential growth potential working as a team.

In respect to software engineering, what do you want your legacy to be? Is there a change you want to inspire or a mission that defines the work that’s important to you?

I want to teach others the impact good accessible code can have and build truly inclusive experiences that anyone can enjoy. I smile when I think that someone halfway around the world could be enjoying their experience on a digital platform for the very first time because of the work that I am doing.


Find Work You Love

Our Plans to Resume In-Person Learning in the U.S.

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In-person learning is almost in session! Since we first opened our doors in 2011, our campuses have been the heart and soul of GA’s community, providing a space for collaboration, innovation, and inclusion. The connections made in both our digital and physical classrooms have been the springboard for new careers, professional connections, and lifelong relationships. 

This fall, we’re excited to see that energy in real life once again. 

After pausing our in-person learning for over a year, we’re excited to give students the option to take courses at select U.S. campuses this fall. As always, you can choose to learn on campus or online — whichever option best fits your preference, lifestyle, and schedule.

Select your campus to read more on detailed plans, key dates, and FAQs for each location. We’ll post any updates as soon as we know about them.

  • Atlanta*
  • Austin*
  • Boston
  • Chicago
  • Denver
  • Los Angeles 
  • New York City†
  • San Francisco
  • Seattle 
  • Washington, D.C. 

*Austin & Atlanta: Both of these teams are currently moving their physical campus locations and will continue remote learning for the remainder of 2021. Only online programs will be available to students living at these locations until further notice.

New York City: Our flagship location is undergoing renovations, as previously announced. If construction remains on schedule, the two-floor New York campus will reopen by early October.

Browse Courses

Our Plan to Reopen GA Los Angeles

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It’s a season to assemble. After over a year of Zooming and screen sharing, we’ve missed rubbing elbows with our community of students, instructors, and tech leaders. 

We’re thrilled to be safely reopening our downtown campus and giving students the option to return to in-person learning. We’re kicking things off with an Open House Night on October 7th with free headshots!

Check back below for upcoming in-person workshops, and click here for complete details about how we’re keeping campus visitors safe, plus answers to questions you might have. If you have any additional questions, please email us directly at la@generalassemb.ly, and we’ll get back to you ASAP.

In-Person Events & Workshops 

Note: Attendees are required to show proof of vaccination and wear masks at all times. See complete safety policies.

  • Campus Reopening Open House with Free Headshots (Oct. 7)
  • Intro to Coding (Oct. 14)

In-Person Long-Form Courses

Note: In-person students will need to be vaccinated and show proof of vaccination on or before the first day of class.

  • Software Engineering Immersive (Nov. 8)

Browse All Workshops

Our Plan to Reopen GA Denver

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It’s a season to assemble. After over a year of Zooming and screen sharing, we’ve missed rubbing elbows with our community of students, instructors, and tech leaders. 

We’re thrilled to be safely reopening our downtown campus and giving students the option to return to in-person learning. We’re kicking things off with an Open House Night on October 7th with free headshots!

Check back below for upcoming in-person workshops, and click here for complete details about how we’re keeping campus visitors safe, plus answers to questions you might have. If you have any additional questions, please email us directly at denver@generalassemb.ly, and we’ll get back to you ASAP.

In-Person Events & Workshops 

Note: Attendees are required to show proof of vaccination and wear masks at all times. See complete safety policies.

  • Campus Reopening Open House with Free Headshots (Oct. 7)
  • Intro to UX Design (Oct. 14)

In-Person Long-Form Courses

Note: In-person students will need to be vaccinated and show proof of vaccination on or before the first day of class.

  • User Experience Design Immersive (Nov. 15)

Browse All Workshops

Our Plan to Reopen GA Chicago

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It’s a season to assemble. After over a year of Zooming and screen sharing, we’ve missed rubbing elbows with our community of students, instructors, and tech leaders. 

We’re thrilled to be safely opening our new Loop campus and giving students the option to return to in-person learning. We’re kicking things off with an Open House Night on October 7th with free headshots!

Check back below for upcoming in-person workshops, and click here for complete details about how we’re keeping campus visitors safe, plus answers to questions you might have. If you have any additional questions, please email us directly at chicago@generalassemb.ly, and we’ll get back to you ASAP.

In-Person Events & Workshops 

Note: Attendees are required to show proof of vaccination and wear masks at all times. See complete safety policies.

  • Campus Reopening Open House with Free Headshots (Oct. 7)
  • Intro to Coding (Oct. 14)

In-Person Long-Form Courses

Note: In-person students will need to be vaccinated and show proof of vaccination on or before the first day of class.

  • Software Engineering Immersive (Nov. 15)

Browse All Workshops

Our Plan to Reopen GA Seattle

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It’s a season to assemble. After over a year of Zooming and screen sharing, we’ve missed rubbing elbows with our community of students, instructors, and tech leaders. 

We’re thrilled to be safely reopening our downtown campus and giving students the option to return to in-person learning. We’re kicking things off with an Open House Night on October 7th with free headshots!

Check back below for upcoming in-person workshops, and click here for complete details about how we’re keeping campus visitors safe, plus answers to questions you might have. If you have any additional questions, please email us directly at seattle@generalassemb.ly, and we’ll get back to you ASAP.

In-Person Events & Workshops 

Note: Attendees are required to wear masks at all times. See complete safety policies.

  • Campus Reopening Open House with Free Headshots (Oct. 7)
  • Intro to Coding (Oct. 14)

In-Person Long-Form Courses

  • Software Engineering Immersive (Nov. 15)

Browse All Workshops

Our Plan to Reopen GA Boston

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It’s a season to assemble. After over a year of Zooming and screen sharing, we’ve missed rubbing elbows with our community of students, instructors, and tech leaders. 

We’re thrilled to be safely reopening our downtown campus and giving students the option to return to in-person learning. We’re kicking things off with an Open House Night on October 7th with free headshots!

Check back below for upcoming in-person workshops, and click here for complete details about how we’re keeping campus visitors safe, plus answers to questions you might have. If you have any additional questions, please email us directly at boston@generalassemb.ly, and we’ll get back to you ASAP.

In-Person Events & Workshops 

Note: Attendees are required to show proof of vaccination and wear masks at all times. See complete safety policies.

  • Campus Reopening Open House with Free Headshots (Oct. 7)
  • Intro to Coding (Oct. 14)

In-Person Long-Form Courses

Note: In-person students will need to be vaccinated and show proof of vaccination on or before the first day of class.

  • Software Engineering Immersive (Nov. 8)

Browse All Workshops

UX, Visual, or Graphic: Which Type of Design Is Right for You?

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UX Design Image
  • CC Image Courtesy of Thomas Brasington on Flickr

You can be pardoned for feeling confused about all the terminology and job titles floating around in the design world. What is the difference between graphic design, visual design, and user experience design? Do each of the three roles provide a different service? For visual and graphic designers, the difference may lie mainly in the job title and salary expectations. However, a user experience designer has very different end goals and responsibilities from a visual or graphic designer. Below is a breakdown of what each of these designers does within the design industry, to help you decide what type of design is right for you. Continue reading

12 Must-Read Digital Marketing Books

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A question I often get asked by students is, “What is the best digital marketing book?” 

It’s not easy to answer; the majority of digital marketing books don’t have a long shelf life. The information around best practices needs to be fluid as algorithms change, marketing tactics lose their effectiveness, and the platform rules constantly shift

While digital marketing books that are rich on marketing tactics continue to be updated and recycled, there are a number that have managed to withstand the test of time. Included in the list below are also the books that every digital marketer should read for developing a well-rounded understanding of behavioral psychology, growth mindset, and a few other areas that will help you stay ahead of the pack.

1. Influence: The Psychology of Persuasion by Robert Cialdini

It may have first been published in 1984, but you’ll be hard-pressed to find a list of best marketing books that doesn’t include this ageless text.

Widely regarded as the marketer’s bible, “Influence: The Psychology of Persuasion” provides a succinct and effective outline for understanding what leads to us making decisions. Cialdini uses storytelling and real-world examples to seamlessly guide readers through six principles of persuasion of which a B2B marketer has been called upon to compose email copy, frame social media ads, and devise practically every memorable marketing campaign in recent history.

While you can’t expect to learn specific channel tactics from this digital marketing book, the application of reciprocity, consistency, social proof, authority, liking, and scarcity will ensure your digital marketing strategy is laser-focused on achieving conversion outcomes.

2. Scientific Advertising by Claude Hopkins

Claude Hopkins was a man far ahead of his time. While A/B testing and statistical significance are commonplace in today’s digital marketing world, Hopkins was teaching early interpretations of these all the way back in 1923 in “Scientific Advertising.”

I find myself regularly returning to this book when looking to return to fundamentals surrounding ad creative and influencing buyers. At just 120 pages, you can almost read it in one go and won’t find a page that doesn’t offer a quick tip applicable to effective digital marketing today.

3. Expert Secrets by Russell Brunson

You will find iterated teachings of “Expert Secrets” within countless social media and digital marketing courses across the internet. Yes, it may have been published 4 years ago (which is like 40 years in digital marketing) but its valuable content is likely to remain a mainstay in the years ahead.

The appeal of “Expert Secrets” is that it provides a practical framework that takes the guesswork out of email marketing, content marketing, and copywriting. It helps you recognise expertise in areas and how your intimate knowledge of a subject can lead to the development of a successful business and massive audience. Author and ClickFunnels Founder Brunson is one of the most recognised figures in the digital marketing world, and the book really reads as a collection of the best practices he has discovered through the constant refinement of his own digital marketing strategy.

While everybody will have unique takeaways from this digital marketing book, I am constantly revisiting his tips towards the end on conducting the perfect webinar. He outlines the structure, the perfect timings between sections, and evergreen tips for keeping your target audience engaged — a must read!

4. Hooked: How to Build Habit-Forming Products by Nir Eyal

I read this book cover to cover on a plane trip from Sydney to Los Angeles and it’s fair to say it had me, well, hooked! 

“Hooked: How to Build Habit-Forming Products” is an excellent product and marketing book for learning what it takes to create habits in consumers. You’ll learn how to create triggers, get customers to take action, reward them, and encourage investment following the fundamentals adopted by many of the world’s leading technology companies. There are few digital marketing books that will provide you with better end-to-end insights into optimising the user journey of your audience. 

It’s packed with relevant examples of these techniques in practice and I found it refreshing that author Nir Eyal ended the book with some wise words on how to apply these teachings ethically while keeping your consumer’s well-being top of mind.

5. Jab, Jab, Right Hook by Gary Vaynerchuk

In my opinion, this is the best book that’s been written on social media marketing strategy thus far. “Jab Jab Right Hook” was my first exposure to the teachings of Gary Vee, and his celebrity status should be of little surprise to those who have read about the common sense approach he preaches here.

The book asserts the importance of social media marketing in today’s landscape while providing a winning blueprint for developing an engaging community that will reward you in the long run. We all want sales, but it’s through adding value to our audience first that we earn the right to ask for something in return.

The audiobook is read by Gary Vee himself and he frequently deviates from the script to adding yet another nugget of social media gold. Whether you’re wanting to learn about creating content specifically for a social media platform or how to build an Instagram following from scratch, you’ll find something here to put into practice.

6. Content Machine by Dan Norris

“Content Machine” is an absolute must read for anyone looking to develop an epic content marketing strategy that drives commercial success.

The book details the exact content marketing strategy used by Norris to build a 7-figure business that was fuelled by an outstanding blog. You’ll learn that there is far more to winning the content marketing game than just creating the most blog posts, and the search engine optimization techniques and tools mentioned by Norris remain as relevant as ever in today’s digital marketing landscape.

7. Lean Analytics by Benjamin Yoskovitz and Alistair Croll

I won this book at a startup event and I’ll admit that the title didn’t win me over at first. However, after a colleague recommended it I decided to give it a try and couldn’t put it down.

I haven’t come across a book that better equips you for doing digital marketing in a tech startup than “Lean Analytics.” You’ll learn how to measure, but more importantly what to measure depending on the stage and focus of the company. 

If you’re intimidated by digital marketing jargon such as AARRR, CAC, CTR, and Virality, then this should be your first step. It’s as close to a startup digital marketing textbook as I have found, and will equally help B2B and B2C marketers level up.

8. Permission Marketing by Seth Godin

Any book by Seth Godin is a worthwhile read, but few have influenced my own approach to marketing strategy more than “Permission Marketing.”

While other digital marketing books will jump straight into tactics, Seth’s 1999 guide focuses on the importance of building a relationship with your customer over time. Marketing is most effective once your target audience has given you permission to market to them, and to get to this stage we need to provide consistent value from the get-go.

A true highlight of this book for me was the variety of case studies Godin uses in detailing the evolution of marketing over time. You’ll certainly walk away with plenty of things to try for yourself.

9. StoryBrand by Donald Miller

In the words of Donald Miller, “Pretty websites don’t sell things. Words sell things.”

There are plenty of great books on copywriting, including classics like Gary Halbert’s “The Boron Letters” and David Ogilvy’s “Confessions of an Advertising Man.” My personal recommendation however would be to start with “StoryBrand” for a more holistic and modern take on how to delight your customers with your digital marketing creative.

Too often businesses and the business owner position themselves as the hero in the story. What customers really need is a guide who can help them successfully solve their problems. Miller will help you use content marketing to make your potential customers the heroes of your story and how to create your digital marketing assets accordingly.

10. Getting Everything You Can Out of All You’ve Got by Jay Abrahams

This book helps us understand how incredibly simple it is to have an impact on the commercial success of a business.

While they’re not specifically about digital marketing, the teachings of this book will help shift your mindset to one that is always on the lookout for internal growth opportunities. You’ll end up with a range of ideas surrounding email marketing, search engine marketing, social media promotion, and conversion rate optimisation.

Abrahams helps us to identify the value of our loyal customers, what we can do to increase that value, and how to find more of our ideal potential customers. So simple, yet so very effective!

11. Don’t Make Me Think by Steve Krug

It’s a mistake to consider a user who gets stuck on our website as foolish. If a potential buyer is unable to complete an action on our website, then it’s on us to change.

“Don’t Make Me Think” is a book you’ll find on virtually every UX designer’s bookcase and with so much of digital marketing depending on an excellent user experience, this is a book we simply can’t ignore. The journey from an ad click to conversion depends on reducing friction, limiting distractions, and maximising accessibility. You won’t find a better guide to achieving this than Krug’s classic, which remains the go-to resource on web design 20 years on from its first publication.

12. Hacking Growth by Sean Ellis and Morgan Brown

It’s only entered our vernacular in the past decade, but growth hacking has quickly made its way to the top of every company’s digital marketing wishlist. Growth hacking focuses on finding faster and more cost-effective solutions to success, and it’s only fitting that the godfather of the movement’s work makes the list of must-read digital marketing books.

Sean Ellis coined the term growth hacker in a blog post back in 2010, and went on to co-author “Hacking Growth” seven years later alongside renowned digital marketer Morgan Brown. The book walks through the humble beginnings of some of today’s biggest companies — Airbnb, Facebook, Uber — and the methodology behind their unprecedented growth. 

You won’t find a better methodology for attaining, retaining, engaging, and motivating customers than “Hacking Growth.” It will completely change the way you approach your digital marketing strategy and help you to use data to deliver driving cost-effective results.

LEARN MORE ABOUT OUR PART TIME DIGITAL MARKETING COURSE