4 Ways to Evolve Your Hiring that Pay Dividends – Even During the Great Resignation

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Across this series, we’ve examined the opportunities that the Great Resignation opens up for businesses — from sustainable cultures to value-aligned employee loyalty, this Great Realignment enables a variety of corrections to the old, flawed ways in which we’ve worked. 

Recruiting is no different. In this post, we’ll discuss how leaders can take a fresh approach to talent to fill their open headcount with skilled and loyal new talent.

Competition for Talent is Fierce. And broken.

The world of work has evolved dramatically in recent years, but recruiting practices have not kept up. As resignations outpace hiring, leaders continue to scratch their heads, wondering why they can’t fill their open roles. The answer is simple: they insist on fighting over a pool of talent that is too small. 

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Have You Considered Exploring a UX Design Career?

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Did you know that UX designers are one of the most in-demand talents in technology today? With 87% of hiring managers saying that acquiring UX designers is a top priority. Even top job sites like Indeed and Glassdoor have ranked UX design as the fifth most in-demand role in tech. 

But is a UX design career the right fit for you? To find out, keep reading. 

WHAT IS UX DESIGN? 

The origin of user experience (UX) was first defined by Don Norman, Co-Founder of the Nielson Norman Group, in the 1990s. According to Norman, “user experience encompasses all aspects of the end-users interaction with the company, its services, and its products.” 

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Is a Data Science Career a Good Fit for You? Here’s What You Need to Know.

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So you’re thinking of a career in data science, but you’re not sure if it’s the right fit for you.  Here is your data science guide, where we break down what data science is, day in the life of a data scientist, tips from GA’s data science alumni, career opportunities, and much more. 

WHAT IS DATA SCIENCE? 

According to Berkeley, data science is the ability to take data, understand it, extract value from it, visualize it, and communicate the findings. The term “data science” was coined in 2008 when companies realized the need for data professionals to analyze immense amounts of data. 

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The Evolution Of Marketing Skills Ebook: Why Marketing Has Always Been About Change and Learning

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Marketing is moving at a blistering pace. In the past two decades, digital technologies have supercharged the industry’s evolution and propelled it into a moment as rife with challenges as it is with opportunity. 

Today, businesses and marketers are in a never-ending race to catch up with a flood of new channels and a growing set of tools. All while fielding a crowded market and swaying consumer needs. The dizzying pace of change in an industry that’s becoming increasingly digitized and data-driven is swelling skills gaps and leaving many on the verge of falling behind

The good news? Change is not new to marketing. It’s what defines it. Marketing’s evolution can be chronicled through disruptions and innovations. And marketers have long thrived on their ability to adapt on the fly and leverage new mediums, trends, and technologies to move forward and push the envelope.

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LOWER THE BARRIER TO ENTRY: 4 WAYS TO ATTRACT MORE DIVERSE JUNIOR TECH TALENT

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If we’ve learned anything from the “Great Resignation,” it’s that today’s workforce is fed up with the status quo. Beyond the ongoing flexibility debate over work-from-anywhere or work-from-the-office, today’s talent is laser-focused on diversity. Motivated by purpose alongside (and perhaps even more so than) money, today’s tech talent is tired of companies who say that diversity and inclusion, work-life balance, and empowering team cultures are important to them. They want to see the specific and tangible benchmarks in place to measure a company’s DEI progress.

If businesses want to attract more diverse junior tech talent, they need to move beyond talking the diversity talk, to walking the inclusion walk. The good news? Building a more diverse, equitable, and inclusive workforce isn’t only good for a company’s reputation, it’s good for a company’s bottom line. In a recent McKinsey study, one-third of companies that improved DEI efforts over the past five years are now financially outperforming their industry peers. 

Considering that the US Labor Department reported in March that there were 2 positions open for every employee, diversifying the workforce isn’t only vital at the recruitment level of talent management, but crucial for employee retention overall. One of the top reasons employees have cited for leaving their jobs is a company’s failure to fulfill promises to improve DEI efforts. There’s a veritable chasm between employer perception and employee reality when it comes to cultivating workplace culture. Just look at the Accenture study which found that while 68% of leaders felt they created an empowering team culture, only 36% of employees agreed with them.

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4 THINGS WE LEARNED FROM TOP DATA LEADERS AT CDO APEX EAST EVENT

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Recently the Chief Data & Analytics Officer (CDAO) Apex East gathered more than 40 enterprise data leaders from businesses like Unilever and Walmart. Since data analytics is one of the fastest-growing fields today, we were excited to attend and learn more about how leading enterprises are creating data-driven cultures and implementing emerging technologies like AI and machine learning (ML).

While the event covered important technical topics ranging from data quality to data lakehouses, the biggest challenge facing data leaders wasn’t on the formal agenda. Almost everyone we spoke with echoed the same theme: recruiting, training and retaining data talent is becoming increasingly difficult in today’s hot labor market.

We spoke with multiple data leaders about how they are getting creative and innovating to solve their talent challenges.

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Just Launched: The Next Evolution of Our Certified Marketer Solutions

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We know that marketing has come a long way since the days of Don Draper’s gut feelings. Yesterday’s marketers relied on just a few one-way channels to spread the word about their product, often doing little more than informing audiences of its existence.

But as the internet burst with new means of connection, marketers have upped the ante, using the abundance of platforms to build high-performing, reciprocal relationships with ever more-sophisticated consumers.

The modern marketer is part artist, part data analyst, part tech pro — and our marketing teams now call for skills once only common in engineering organizations. Marketing leaders must recruit effective marketers with a wide range of skills, but for even the most adaptive leader, it’s near impossible to keep up with the rate of change.

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GA WEBINAR RECAP: CREATING PATHWAYS TO LIFE-CHANGING CAREERS THROUGH COMMUNITY RESKILLING

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We’re at a turning point in our world—and in talent. Employers are struggling to fill roles across sectors, and the talent shortage will only continue as the economy becomes increasingly digital. The pandemic has accelerated the need for digital skills and normalized remote work. Meanwhile, the Great Resignation is underway, workers are seeking opportunities that better support their lifestyles, and workforce diversity and inclusion objectives are critical.

How can companies evolve their talent strategies to adapt to these circumstances?

Community reskilling is one powerful option for tackling these challenges head-on. These initiatives involve companies forming public-private partnerships to source, train, and hire non-traditional candidates from underserved communities—often with the help of a reskilling partner like General Assembly. We just launched an in-depth whitepaper on the topic—download it here.

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What Jobs Can You Get After a Coding Bootcamp? 4 Tech Career Options

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So, you want to do a coding bootcamp, but you’re unsure of the career opportunities post-graduation. Here is your ultimate guide to where a coding bootcamp can take you, how a coding bootcamp works, hot tips from GA’s coding bootcamp graduates, and much more. 

What is a Coding Bootcamp?

A coding bootcamp can also be described as a concentrated course that teaches the essential skills and real-world coding acumen in a short-term intensive and often immersive education program. 

The history of the coding bootcamp began in 2011 when a forward-thinking tech company offered a five-month free developer training with a job guarantee for those who finished the program. Eleven years later, the popularity of coding bootcamps has exploded as the demand for employment of software developers and engineers is projected to rise by 22% between 2020 and 2030. 

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DATA ANALYTICS VS DATA SCIENCE: WHICH CAREER IS RIGHT FOR YOU?

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First and foremost, it’s critical to understand the difference between data analytics and data science. To do so, let’s take a look at a definition of both.

According to Northeastern University, data analysis involves answering questions generated for better business decision-making. It uses existing information to uncover actionable data and focuses on specific areas with specific goals. 

On the other hand, data science focuses on discovering new questions that you might not have realized needed answering to drive business innovation. Keep reading for an in-depth overview of both disciplines to decide which career path would better suit your career aspirations.

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