John Rossman on How Amazon Harnesses the Internet of Things to Be Relentless (Book Excerpt)

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The Amazon Way on IoT John Rossman

John Rossman’s new book, The Amazon Way on IoT.

Amazon has long been at the forefront of emerging technologies, and the Internet of Things (IoT) is no exception. IoT technology, which allows objects to send and receive data through internet connectivity, is changing the way we interact with everyday objects. For example, you can control your air conditioner through a mobile app or track your health stats through a wristband.

On the consumer side, Amazon introduced the Dash Button, which allows customers to reorder an item with the touch of a standalone button. For businesses, the eCommerce giant launched AWS IoT, a platform for developers to build, manage, and analyze their own IoT devices.

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How Can Humility Save the Entrepreneur? One Expert Has the Answer

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Michael Dermer The Lonely Entrepreneur Book

Michael Dermer, founder of The Lonely Entrepreneur.

There’s a crushing, isolating pressure that engulfs many entrepreneurs as they try to transform a passion into a profession. Long days extend into exhausting late nights as they wrangle talent, negotiate funds, and wonder just how far away success (or failure) lies.

In the world of business, anything can happen and nothing is promised. No one knows this better than Michael Dermer, a lawyer, author, and life and career coach, who painstakingly built a company over 10 years only to see it collapse in 10 days during the financial crisis. Undaunted, Dermer turned the hard lessons he learned into an opportunity, launching a platform to help people start businesses with the support and knowledge they need.

The Lonely Entrepreneur — a book, website, and global community — is Dermer’s salve for the heartaches of entrepreneurship. Packed with learning modules, community connections, and expert advice, The Lonely Entrepreneur helps budding businesspeople get on their feet and take strides toward success.

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A Year in Review Part 2: Diversity, Access, and Social Impact

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General Assembly Social Good Black Girls Code Workplace Diversity

This year we partnered with Black Girls Code to increase access to STEM education. Photo courtesy of Black Girls Code.

With a mission to close the global skills gap and help people pursue work they love, General Assembly strives to create opportunities that impact a vast range of communities.

This year, we were proud to voice our support for access to education and inclusive hiring in the media. We spoke out about promoting computer science education through the Computer Science for All Initiative, and released a white paper on skills-based hiring. We partnered with many innovative organizations to make a difference in the tech sector, launching new campaigns and programs to promote equality in startup funding, champion computer science education for kids, help New Yorkers get well-paying data jobs, and much more.

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A Year In Review, Part 1: New Campuses, Courses, and Corporate Training

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General Assembly Campus Expansion 2016

General Assembly students at our NYC campus.

Let’s get straight to the point: 2016 has been huge for General Assembly. We’ve expanded our global community into new cities and launched beautiful, new campuses in locations where we’re already thriving. Our catalog of full-time Immersive programs grew exponentially, with four new courses that are transforming graduates’ careers in competitive tech fields around the globe. We also released our first audited student outcomes report, a detailed read that takes a close look at our Immersive graduates’ key demographics and job placement success rates. (Spoiler alert: they’re great.)

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Tim Ferriss and How to Develop Mental Toughness: Lessons From 7 Titans

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Tim Ferriss, Tools of Titans book

Tim Ferriss, bestselling author and entrepreneur.

Committing to a major life change can be scary, especially when it comes to your career — but inspiration from those who have made their way to the top can go a long way in overcoming obstacles and leveling up. Through his bestselling self-help book The 4-Hour Workweek, massively popular podcast The Tim Ferriss Show, and more, entrepreneur and author Tim Ferriss has helped thousands of people design lives and careers they love.

Throughout his work, Ferriss has gleaned motivational insight from leaders in business, sports, entertainment, and the military, homing in on the habits, mentalities, and strategies they use to excel. He’s compiled some of his best learnings from those conversations into a new book, Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers.

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FinTech Experts Share Insights on the Future of Finance

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Fintech Innovation Panel

Finance-industry experts from BlackRock, Blockchain, HSBC, BNY Mellon, and Coindesk spoke at our Future of Finance panel on December 7. Photo by Kait Ebinger.

The world of financial technology, also known as FinTech, is pushing the boundaries of how people exchange money — impacting everyone from mammoth banking institutions to individual consumers. On December 7, four finance luminaries joined us at General Assembly’s NYC headquarters for The Future of Finance, an intimate panel discussion exploring innovations in the financial sector.

The universal takeaway: Companies and leaders who aren’t paying attention to FinTech’s breakthroughs will be left in the wake of a revolution that is transforming a traditionally rigid industry into an agile economy driven by technological advances and open collaboration.

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InVision on Creating GA’s User Experience Design Course

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UX Design Invision General Assembly IBM

A user experience design student at General Assembly student works on a user flow.

There have never been more opportunities for user experience designers: In 2015, U.S. companies posted nearly 30,000 openings for user experience roles — up 15% from 2011 — at an average salary of $99,177.

The market demands top-quality talent, and training toward industry needs has never been more vital. At General Assembly, we accomplish this by partnering with industry powerhouses like IBM Design and prototyping platform InVision to build curriculums that directly serve the needs of companies while empowering individuals with relevant skills. Our full-time User Experience Design Immersive leverages our partners’ expertise across market and content to ensure the most effective learning experience available in the field. The numbers prove it: 99% of GA’s Immersive grads get hired in their fields within 180 days of starting their job search.

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How to Break Into Web Development

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What Is Web Development General Assembly Mike Dang

Learning to code is the ultimate career-booster, whether you’re looking to elevate your current skill set or make it your full-time work. Having web development skills can land you a job in nearly any industry, including tech startups, financial services, media, and beyond.

Coding knowledge is power — whether you’re an independent business owner, creative professional, or simply someone with an interest in the web. When you know how to code, you can build your own website and have full control over your web presence. If you work regularly with your company’s web team, you’ll be able to speak their language and improve communication — and you’ll be able to make some changes yourself instead of calling on them to do it.

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General Assembly Joins Tech Gives Back in National Day of Service

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Tech Gives Back General Assembly 2016

Members of the General Assembly community in New York get their hands dirty in the Bronx for Tech Gives Back.

Earlier this fall, about two dozen of General Assembly’s New York employees stepped away from their desks to visit two schools in the Bronx. Most of the group got their hands dirty by gardening, painting a mural, and setting up a new greenhouse at P.S. 30 Wilton School, while the rest helped students at P.S. 171 Patrick Henry pitch business ideas.

They joined more than 250 volunteers across the country — including GA employees in San Francisco — in donating more than 1,000 hours of service in one day as part of Tech Gives Back. The annual service event brings together tech companies across the country to provide much-needed help to local organizations.

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Behind the Scenes With GA’s Chalk Artist + New Boston Campus

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General Assembly Chalk Murals Obama NYC Casey Opstad

Chalk artist Casey Opstad with his mural of President Barack Obama at GA’s New York City headquarters.

When you set foot in any of General Assembly’s campuses around the globe, one of the first things you’ll notice is the prominence of chalk art. Each campus has vivid murals of local innovators, from Supreme Court Justice Ruth Bader Ginsberg in New York, to early computer programmer Ada Lovelace in London, to civil rights icon Martin Luther King, Jr. in Atlanta.

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