Author Archives: Jeff Gothelf

About Jeff Gothelf

Jeff Gothelf is an author, speaker, and executive coach. He co-founded Neo Innovation in New York City and helped build it into one of the most recognized brands in modern product strategy, development, and design. He is the co-author of Sense and Respond (HBR Press), Lean UX (O'Reilly), and Lean vs. Agile vs. Design Thinking (S&R Press). Recently, Jeff co-founded Sense & Respond Press, a publishing house for modern, transformational business books. You can find him on Twitter at @jboogie.

How Blending Lean, Agile, and Design Thinking Will Transform Your Team

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Lean vs Agile vs Design Thinking Jeff Gothelf

Jeff Gothelf’s new book, Lean vs. Agile vs. Design Thinking

The following is an adapted excerpt from Lean vs. Agile vs. Design Thinking by designer, team leader, and business coach Jeff Gothelf.

In 2016, I was preparing with clients for an upcoming training workshop focused on coaching a cross-functional team of designers, software engineers, product managers, and business stakeholders on integrating product discovery practices into their delivery cadences. During our conversation, my client said to me, “Our tech teams are learning Agile. Our product teams are learning Lean, and our design teams are learning Design Thinking. Which one is right?”

The client found the different disciplines at odds because these seemingly complementary practices forced each discipline into different cadences, with different practices and vocabularies targeting different measures of success.

The engineering teams, using Agile, were focused on shipping bug-free code in regular release cycles (many teams call these “sprints”). Their ultimate goal was an increased velocity — the quantity of code they could ship in each sprint. Product managers, using Lean, were most interested in driving efficiency, quality, and reduction of waste through tactical backlog prioritization and grooming techniques.

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