Alumni Story: From Idea to Kickstarter Sensation

By

Student Chris Place

Many people have creative product ideas, but don’t know how to turn them into a reality. That rang true for Product Management grad Chris Place, who wanted to solve a common problem: People aspire to bring lunch to work, but often fail. He turned to GA’s Product Management course in Hong Kong to give him the tools to create and launch Prepd, a sleek lunchbox and companion app that aims to make meal prep fun.

“GA helped me understand marketing and creative storytelling,” Place said. “How can I tie together my product skills with a compelling marketing plan to bring my product to launch?” After the course, he leveraged his learnings to launch a wildly successful Kickstarter campaign that raised $1.4 million to make Prepd a reality. “We never expected this to get this big,” Place says.

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