The digital landscape is evolving at a rapid pace, and it’s essential for companies to harness wide-ranging technical expertise in order to stay ahead. Today’s marketers must be able to analyze massive amounts of data, IT workers must be able to design compelling mobile app experiences, and a “product” is no longer only a physical object but could be a website, a piece of content, or even a training curriculum.
General Assembly’s recommendation for keeping up is simple: Companies need to invest in learning. The Economist magazine recently issued a special report that highlighted the importance of “lifelong learning” as a habit that both skilled and unskilled workers must incorporate to keep pace with a rapidly developing economy. They profiled GA’s approach to tech education — including upskilling promising individuals and reskilling those with outdated competencies in data, web development, and design — as an effective way to ensure employees’ skills were kept up to date.
One of the best perks of working at General Assembly is that employees can take any part-time class or workshop for free. Last year, I took General Assembly’s Backend Web Development Course (BEWD) to learn how to code. As someone who works in Talent Acquisition at General Assembly, I thought this would be valuable so I could better understand our product offering. I also figured it would be easier to interview technical candidates if I understood the lingo.
Next week, I’m attending the Greenhouse Open, a three-day gathering of talent acquisition and HR professionals in San Francisco from May 25-27. I am really looking forward to the “Programming for Recruiters” workshop with Michael Bouffard, VP of Engineering at Greenhouse, on Friday, May 27. I think every recruiter, especially one who speaks with engineers on a regular basis, should understand programming basics. As I prepare to attend Greenhouse Open next week, I’m reflecting on my experience taking BEWD and how it’s been helpful in my day to day role recruiting talent, as well as managing our systems and tools.
By this point, you probably have a LinkedIn profile and are familiar with how to use the site. You’ve filled out the profile requirements and made sure your LinkedIn presence is professional and polished (and if you’re super on top of it, you might have added a cover photo!), but can you say your profile is recruiter-friendly?
It’s a great idea to invest some time in optimizing your LinkedIn profile specifically for recruiters, because many companies use a tool called LinkedIn Recruiter to search for candidates via keywords, location, industry and a number of other parameters. I know this because I was a recruiter for a number of years, and LinkedIn Recruiter and I were BFFs. Plus, with 250+ million users, you can see why recruiters use this tool A LOT.