After synthesizing user research and thoroughly uncovering problems to solve, user experience (UX) designers begin their design by ideating on a number of solutions. This is where the creative magic happens! Designers sketch to explore many workable solutions to user problems, then narrow them down to the strongest concept. Using that concept, the next step is creating a workable prototype that can be tested for viability against the user’s goals and business needs.
“There’s a high demand for UX roles. Companies of all sizes value what UX research and design can bring to the table. With Austin growing as a technology hub, these UX generalist roles provide value for any business.”
Jared Rogers, UX Design Immersive Instructor at General Assembly Austin
“I love that UX designers’ focus is on humans. While the role of user experience designer is a technology job, we get to be the connectors between human perception and cognition and new technologies.”
Jared Rogers, UX Design Immersive instructor, General Assembly Austin