Alumni Stories: Isobel Kieran From Publishing to Product Design

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Learning the knowledge and skills you need to work in a new field can seem daunting and pointless after years of experience working in one industry. Family responsibilities make it difficult for many people to dedicate additional time, effort, and finances to retraining. After working in the same field for ten years as a creative […]

How to Build a Brilliant Visual Product Roadmap

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As Product Managers, building product roadmaps is a crucial part of our job. Yet most of us still use outdated tools for product roadmapping — Excel, PowerPoint, wikis, etc. — to try and keep multiple teams on track toward the same goals. It’s painful. The good news is that there’s a better way. We understand […]

Four Traits That Every Great Product Manager Shares

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Product management is a role that consists of diverse responsibilities—and therefore requires diverse strengths. Methodical organization, creative thinking, and vision are just a few assets necessary to be an effective PM. This variety of project manager traits is what attracts so many to the field, and makes their work endlessly interesting and challenging. But it […]

5 Things Great Product Managers Do Every Day

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My favorite product managers are quietly powerful. Every day they take small steps that move their teams and business forward in a meaningful way. But they do it without a lot of hoopla, taking a confident yet unassuming approach. After all, product managers have a lot on their plate every day. They are responsible for […]

10 Sentences A Product Manager Should Never Say

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Your words can be a powerful ally or your worst enemy. It all depends on how you use them. So, how often do you think deeply about what you are going to say before you say it? Product managers, in particular, cannot afford to be careless in their speech. After all, good product management demands […]

Don’t Frustrate Users With Gaps in Your Product Experience

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There are countless steps where the product experience can break down. Have you ever been waiting at the corner for a ride-sharing pickup, and while the app swears the driver is right there, there is no car in sight? Or how about seamlessly ordering groceries in an app, then waiting well past the delivery window […]

Customer Journey Mapping: Why It’s Essential for Product Design

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The Ralph Waldo Emerson quote, “Life’s a journey, not a destination,” may be somewhat of a cliché, but it perfectly reflects the purpose behind customer journey mapping. Customer journey mapping (also known as customer experience mapping) is the strategic process of capturing and communicating complex customer interactions. User experience (UX) designers use it to illustrate the customer’s […]

How to Organize User Interviews to Inform Product Development

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We all know the products that are successful; the ones that seemed to come out of nowhere and then change the way we go about our lives — like the smartphone, ridesharing, or turn-by-turn navigation. But there are a lot of products that didn’t make it. Though there are many reasons why products aren’t successful, one […]

How Using Rapid Prototyping Tests Product Efficiency & Usability

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It was a strange sight: a 40-year-old man taking a block of wood out of his shirt pocket, then pretending to scribble something on it with a stick. He stopped, then tap, tap, scribble again. After that he put it back into his shirt pocket. The man is Jeff Hawkins, the inventor of the PalmPilot, […]