People often associate the term “user experience design” with visual design or the design of a digital interface, like a website or mobile app. But the truth is, user experience (UX) design is bigger than that, and it’s used across every industry, from software, to business, to schools, and beyond.
Successful UX design is why shopping on Amazon is addictive, ride-sharing apps like Uber and Lyft took off, and binge watching TV shows from any number of services has become the best way to spend a weekend indoors — skillful UX design has made it insanely easy to do. Even physical spaces—from retail stores to the checkout line at Trader Joe’s to office spaces—are impacted by UX design. And during COVID-19, UX has played a pivotal role in how we envision safe return-to-work and school policies.
My favorite product managers are quietly powerful. Every day they take small steps that move their teams and business forward in a meaningful way. But they do it without a lot of hoopla, taking a confident yet unassuming approach.
After all, product managers have a lot on their plate every day. They are responsible for the strategy, roadmap, and feature definition for their product. It is a big responsibility that requires facilitating and collaborating with many different teams — both internal and external — without the formal authority to manage those teams. It requires a unique mix of humility and strength.
However, that quiet power does not mean leading product is easy. I realized early on that the daily life of a product manager is unpredictable, hectic, and sometimes very tough.