Tag Archives: job tips

User Experience Design Impacts Everyone — But What Is It?

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What is user experience design General Assembly

People often associate the term “user experience design” with visual design or the design of a digital interface, like a website or mobile app. But the truth is, user experience (UX) design is bigger than that, and it’s used across every industry, from software, to business, to schools, and beyond.

Successful UX design is why shopping on Amazon is addictive, ride-sharing apps like Uber are thriving, and binge watching TV shows from any number of services has become the best way to spend a weekend indoors — skillful UX design has made it insanely easy to do. Even physical spaces are impacted by UX design: Think strategic layouts of department stores with enticing buys at every turn or the always-moving checkout lines at Trader Joe’s.

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Founding a Company Entirely on UX Design: How GA Grads Started Jewelry Company Vrai & Oro

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General Assembly grads Vrai and Oro

For years, Chelsea Nicholson and Vanessa Stofenmacher felt that the fine jewelry on the market just wasn’t for them. They wanted to make a statement with pieces that were classic yet attainable, and had an inkling other women felt the same. After graduating from General Assembly’s User Experience Design Immersive program in Los Angeles, they decided to do something about it.

The pair, who were friends before they were classmates, teamed up to launch Vrai and Oro — a Warby Parker-style fine jewelry startup that embodies UX principles its core. Vrai and Oro means truth (in French) and gold (in Spanish), and the name is reflected in the company’s values: quality, simplicity, and transparency. Chelsea and Vanessa produce their jewelry with ethically sourced materials in downtown Los Angeles — without designer markups. And, true to their UX-driven brand, their website and eCommerce platform is minimalistic and image-driven for easy use.

We caught up with Chelsea to learn more about Vrai & Oro, the site’s user experience, and how GA helped the co-founders achieve their goals.

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Why You Should Break From Tradition When It Comes to Building Your Leadership Team

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General Assembly campus in London

Nearly every company in the world is being shaped by new waves of technology, communication, and interaction with customers. Digital forces in particular are a huge concern for every one of the companies we work with at General Assembly. Leaders know they need to boost their digital readiness. But there remains the question of how to actually transform their organization, and what that can mean for their customers, employees, and shareholders.

During my 30-year career, I led Procter & Gamble’s Baby, Beauty, and Asia businesses, culminating with running P&G e-business — everything from helping to architect the digital transformation, to the incorporation of virtual tools, to develop breakthrough products and supply systems to digital marketing and eCommerce. I’ve harnessed my insights from three decades in the field to help companies answer that question of “How?” One clear way to make it happen is by improving leadership skills and creating digital leaders.

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5 Things Great Product Managers Do Every Day

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Assessing-You-Products-Market-ViabilityMy favorite product managers are quietly powerful. Every day they take small steps that move their teams and business forward in a meaningful way. But they do it without a lot of hoopla, taking a confident yet unassuming approach.

After all, product managers have a lot on their plate every day. They are responsible for the strategy, roadmap, and feature definition for their product. It is a big responsibility that requires facilitating and collaborating with many different teams — both internal and external — without the formal authority to manage those teams. It requires a unique mix of humility and strength.

However, that quiet power does not mean leading product is easy. I realized early on that the daily life of a product manager is unpredictable, hectic, and sometimes very tough.

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Pursuing A Career Change: How To Find The Best Version Of You

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Career change image

Embracing your professional development or pursuing a career change can seem daunting, tedious and, at times, impossible. We often measure success by comparing ourselves to those around us, instead of focusing on our own qualities.

The reality is that there are many paths forward, and each person has a unique approach to finding theirs. Your success is the byproduct of a process of trial and error, your own experiments, and the practice of learning along the way.

Jen Glantz and Francesco Marconi’s paths have been anything but similar. While both live in New York City, one is an entrepreneur and the other works at The Associated Press. They, along with many others, started pursuing a career change while feeling lost. They asked themselves, “What should I do with my life? Why am I working here? Am I in the right place?”

As they found their answers, they came to share the belief that true fulfillment comes when you start focusing on building the “best version of yourself.”

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