General Assembly Blog

10 Blogs Written For Entrepreneurs by Entrepreneurs

Starting a company is hard, and finding reliable advice along the way can be even harder. There are thousands of entrepreneurs, investors, and bloggers who claim to be experts, churning out new business advice every day, but how can you trust that it’s advice worth taking?

We’ve compiled a list of some of our favorite business blogs written by startup founders for aspiring entrepreneurs. These resources offer practical advice that is bound to keep you well-informed and inspired as you follow your business dreams.

Continue reading →

The Best Interactive Tools To Help Kids Learn To Code (While Having Fun)

By Melissa Phipps

As a mother of two boys under age 10, I know how hungry to learn children can be. My kids could teach themselves to read literature in Russian if they thought it would be fun. I kept that in mind while researching the best resources to teach kids to code. What children need is something that makes coding engaging, exciting, and (the word that parents cannot utter without turning whatever they are talking about into anything but) cool. Here are some apps, online programs, and camps to help your future coders get started.

Continue reading →

7 User Experience Designers You Should Be Following on Twitter

By Meredith Allen

User experience design — the practice of enhancing the usability, functionality, and aesthetic value of a website or product — is a growing industry. And as such, the online community of user experience designers and those interested in UX design is growing too. A simple Twitter search for UX designers yields thousands of results, and while you might learn something from following a few at random, you’ll get the most out of following the designers who will keep your finger on the pulse with industry news and resources, informed insights, and thoughtful conversation.

So just who are those designers? We’ve chosen 7 of the best to follow now.

Continue reading →

Essential Reading: 5 Must-Read User Experience Design Books

By Meredith Allen

When you visit a website that is useful, intuitive, and easy-on-the-eyes, you have a user experience designer to thank. UX designers are the individuals behind the scenes making sure that your experience on a website is a good one — that you aren’t turned off by lack of accessibility, poor design, or functionality hiccups.

It’s a big job, and many rookie UX designers feel intimidated by all of the responsibility. But it’s also a fun and creative job, and with the right training and tools you’ll feel confident taking on any design challenge that comes your way.

Continue reading →

What does User Experience Design have to do with Architecture?

By Helena Lazaro

The fierce might of Chichen Itza’s Mayan pyramid, iconic arches of the Golden Gate Bridge, and enduring grandeur of Notre Dame are all testaments to the lasting power of humanity’s best architecture. They were created with superior materials, an eye to the future, and attention to detail (also, depending on who you ask, a little help from E.T.). For these reasons, they’ve stood the test of time and continue to inspire us with their presence.

User experience design (UX Design) is essentially what it sounds like—the art of creating a particular experience for the user of your service or product. Although it can technically encompass any part of a user experience from start to finish (delivery methods, packaging, aftercare), we most often associate the discipline with the development of interfaces for websites and applications.

#UX is the art of creating a particular experience for the user of your service or product.

Click To Tweet

Continue reading →

Learn From the Best: Most Inspiring CEOs To Follow on LinkedIn

By Helena Lazaro

Image via Wikimedia Commons

It’s Official: LinkedIn has emerged to claim its place as the better-dressed, networking-savvy big brother of all social media platforms. Although you may already appreciate the site for its infinite utility during a job search, there’s even more to be gleaned by following the influential and thought-provoking CEOs who come there to share their wisdom.

Although fewer than 1/3 of Top 500 CEOs use social media, according to Forbes, those that do are overwhelmingly active on LinkedIn. Even more telling, the site is actually more popular with CEOs than it is with the general public.

Here are a few picks to enlighten, inform, and entertain. Continue reading →

7 Ways to Optimize Your LinkedIn To Boost Your Personal Brand

By Kate Haberbusch

With more than 275 million users, including executives of nearly every Fortune 500 Company, LinkedIn has become a powerful tool for defining your personal brand, establishing credibility, and networking with business connections. Are you making the most out of your presence within this network?

Getting setup on the platform is just step one—below are seven ways to ensure you are putting your best foot forward on this essential platform. To dive deeper into this subject, watch “Use LinkedIn to Land a Job in Digital Marketing” by our Outcomes & Alumni manager, Katie Hudson.

1. Headshot

Think of your headshot as your first impression for your future employer. You may love that beach pic from your vacation in Maui, or that one shot of you and your squad at the bar—but (most) employers aren’t looking for a buddy to go out with, they are looking for a sharp and reliable worker. Make sure to use a clean, professional image of yourself (and just yourself) that comes off as friendly and polished, focusing on just your head and shoulders.

Continue reading →

Market Hack: How much do Web Developers earn in Sydney?

By General Assembly Australia

When starting your career as a Web Developer, it’s difficult to know your value in the marketplace. One of the biggest questions we get is ‘How much do Web Developers earn in Sydney?’

Three Great Tools

The following tools allow you to hack the market for yourself and get a good idea of where you can be situated in a role:

Continue reading →

Market Hack: How much do Australian UX Designers earn?

By General Assembly Australia

The interest in User Experience Design has sparked, and is growing so rapidly that now industries such as Travel and Hospitality are jumping on board. It’s a very exciting time for the UX Community, and it’s also an industry with fairly lucrative earning potential. We’re often asked how much do Australian UX Designers earn? So thought we’d give you the low down.

Continue reading →

7 Essential Skills for the Full Stack Product Person

By Alex Cowan

Meet Alex Cowan, entrepreneur (5x), intrapreneur (1x), author, and instructor at General Assembly. He’s also the author of ‘Starting a Tech Business’. When he’s not teaching at GA, he’s often found advising companies and posting instructional materials for innovators and instructions on alexandercowan.com.

I’m always pushing myself to be the best possible product person I can be, and these days I tend to earn a lot through my work as an instructor. My classes are on the interdisciplinary topics of product design and venture creation, so I get to work with business people wanting to understand the technical side and engineers wanting to learn the business side.

Often times, students from the business side are thinking of learning to code and students from the engineering side are thinking of going to get an MBA. While both might be advisable in certain situations, I’ve found that there are a few simple foundation skills that drive the interdisciplinary cooperation at the heart of so many successful projects:

Continue reading →