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7 User Experience Designers You Should Be Following on Twitter


User experience designers to follow on Twitter

User experience design — the practice of enhancing the usability, functionality, and aesthetic value of a website or product — is a growing industry. And as such, the online community of user experience designers and those interested in UX design is growing too. A simple Twitter search for UX designers yields thousands of results, and while you might learn something from following a few at random, you’ll get the most out of following the designers who will keep your finger on the pulse with industry news and resources, informed insights, and thoughtful conversation.

So just who are those designers? We’ve chosen 7 of the best to follow now.

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The Complete Beginner’s Guide to Twitter Advertising


twitter bird image

Image courtesy of Andreas Eldh on Flickr

Breaking news. Celebrity goofs. Hashtag memes. Catchup and conversation with friends. We turn to Twitter for all these things and more, revealing a lot about our interests and demographics in the meantime. It should be no surprise that advertisers flock to this medium that’s so deftly captured the world’s attention. If you’re considering advertising on Twitter, find out what works — and what doesn’t — before you make the dive.

Related Story: 11 Successful Entrepreneurs You Should Be Following on Twitter

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11 Top Entrepreneurs To Follow On Twitter


Twitter Image

The path to entrepreneurial success is a treacherous one; full of sharp turns, menacing boulders, and forks in the road. Once you arrive at your destination (which may not be the one you set out for), it’s likely you’ve acquired some scrapes and bruises; life lessons that you’re happy to share with other brave souls who have the intensity, passion, and grit to follow in your footsteps.

This is certainly true for many of the business leaders who made it onto our Twitter list of both established and up-and-coming entrepreneurs. Each member takes to their Twitter to share their unique perspective and expert tips on a number of promising industries.

Let these entrepreneurs guide you as you trudge the road to startup success.

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A Deep Dive into the Future of Digital Marketing


Packed House at General Assembly's Los Angeles Campus

On November 11, 2013, General Assembly’s Los Angeles campus welcomed Michael Carney of PandoDaily and Greg Bettinelli of Upfront Ventures, two esteemed thought-leaders in the tech industry, for a fireside chat on topics in digital marketing. Here are three highlights from their conversation:

1. Good design is taking center-stage

Greg believes that thoughtful visual design should be embedded in the soul of a brand from inception; and should encompass UI, UX, copywriting and even the pitch deck (that means no Arial font). Marketing is a commodity, and very few companies grow organically purely though acquiring users; the goal should be to build an organic demand-side business.

2. Current marketing challenges

Greg claims that for digital marketers, cross-channel attribution is the “boogie man” under all of our beds and in our closets. The massive shift to the mobile world and the multitude of devices the average consumer uses on a daily basis is a huge pain point for marketers, as it is increasingly difficult to track consumers across multiple device platforms, in addition to the looming concern for user-data privacy.

Greg firmly believes that anything non-targeted and non-dynamic is not cost effective. This leaves room for new marketing channels that are popping up with innovative ad formats, most notably Instagram, which is incredibly powerful because of it’s reach and frequency of use.

3. Advice for aspiring digital marketers

For budding digital marketers who are on the lookout for strong role models in the space, Greg recommends checking out the very effective strategies of leading travel and real estate companies, which includes Zillow, Trulia, Kayak and Hotel Tonight.

Recommended readings for marketers include eMarketer, Sean Ellis’ new online community, MarketingLand and AdAge. The quarterly report from Mary Meeker on consumer and technology insights is also a must-read for marketers.

Perhaps no point better illustrates Greg’s outlook on digital marketing then the following takeaway: “The conversation you have with customers spans across your site/app, paid & earned marketing and overall packaging, so focus on getting the right customers and not just the sheer quantity of sign-ups.”

Interested in expanding your digital marketing repertoire?

Check out our digital marketing course offerings here.