Settling into work one morning a couple weeks ago, I began a brisk stroll through Facebook. Several of my friends had shared a site called drakeweather.com, most with accompanying copy along the lines of: “Just hold on, it’s raining down,” “Started from the cloudy, now we clear.” This was an obvious call to action for me to click through and so I didn’t waste any time. Once there, I discovered Drake delivering my current weather. “Clever,” I thought, “Genius, actually.”
Working in social media, I tend to analyze viral hits more than the average person. I took note of some prominent social sharing options, a visually appealing image, useful information, and that guy Drake of course. Powerful ingredients to a viral hit. Fast forward a few days when my eyes widened with excitement as I found out that the site was actually created by a GA Front-End Web Development student, Tom Galle. It was hard to track down Tom for an interview (he was busy dealing with People, Huffington Post, and Time to name just a few) but we finally made it happen.
Where did you get the inspiration to make drakeweather.com?
My friend Bob and I are Drake fans, and love to make projects that are related to hip-hop culture & technology. Previously we made ‘one million dollars for iPhone’.
We figured that for our next project, we should do something with Drake. We both like his Nothing Was The Same album cover and felt we should try to do something with that since it’s such a cool image.
Very random, but we quickly came up with the idea to make a weather app that changes the background according to your current local weather. We both found it super funny and immediately said to each other “We should make that ASAP.”