In today’s changing business landscape, user experience (UX) is quickly becoming a key differentiator allowing brands to cut through the noise and create a unique value proposition for their customers. It makes sense; what could be more valuable to a customer than having a great experience?
Within major corporations, if addressed at all, UX has traditionally been siloed within product and design teams instead of being treated as a company-wide initiative. UX is vital not only for product teams, but also for marketing, sales, customer service, and even HR. (Employees are users too–EX as we call it at GA!)
When examining some of the standout brands that have adopted a more holistic strategy around user experience, the results are strikingly clear. Almost every one of today’s most valuable companies is run by a CEO who puts user experience first–Chief Experience Officers. Let’s look at a few examples:
Image via Wikimedia Commons
It’s Official: LinkedIn has emerged to claim its place as the better-dressed, networking-savvy big brother of all social media platforms. Although you may already appreciate the site for its infinite utility during a job search, there’s even more to be gleaned by following the influential and thought-provoking CEOs who come there to share their wisdom.
Although fewer than 1/3 of Top 500 CEOs use social media, according to Forbes, those that do are overwhelmingly active on LinkedIn. Even more telling, the site is actually more popular with CEOs than it is with the general public.
Here are a few picks to enlighten, inform, and entertain. Continue reading
If you’re experiencing fatigue at least five days a week, hypersensitivity to everything office-related, including timecards and long meetings, and nausea at the thought of staying at your current job any longer… then you’re probably suffering from what I call a “corporate allergy.”
Unfortunately, this sort of allergy isn’t relieved so simply as popping a few Claritin. If you’re in this position, don’t worry (I’ve been there, and help clients through similar situations every day). It’s just time to get clear about what to do next.