Creativity is a trait that is as much desired as it is admired. Many of us wish we were a more creative person — that we always had the inspiration and the creative “spark” that allowed Picasso to paint Les Desmoiselles D’Avignon or Paul McCartney to write “Hey Jude.” And we as individuals aren’t the only ones who find value in creativity; today, businesses are taking note too. In a 2010 IBM global survey of more than 1500 CEOs from 60 countries and 33 industries worldwide, creativity was selected as the most crucial factor for future success. That’s right — the most crucial factor, above hard work, discipline, integrity, or vision.
User experience design — the practice of enhancing the usability, functionality, and aesthetic value of a website or product — is a growing industry. And as such, the online community of user experience designers and those interested in UX design is growing too. A simple Twitter search for UX designers yields thousands of results, and while you might learn something from following a few at random, you’ll get the most out of following the designers who will keep your finger on the pulse with industry news and resources, informed insights, and thoughtful conversation.
So just who are those designers? We’ve chosen 7 of the best to follow now.
When you visit a website that is useful, intuitive, and easy-on-the-eyes, you have a user experience designer to thank. UX designers are the individuals behind the scenes making sure that your experience on a website is a good one — that you aren’t turned off by lack of accessibility, poor design, or functionality hiccups.
It’s a big job, and many rookie UX designers feel intimidated by all of the responsibility. But it’s also a fun and creative job, and with the right training and tools you’ll feel confident taking on any design challenge that comes your way.
Pricing a product is a highly important yet deceptively tricky task. Highly important because it can determine how well your product performs on the market, thus laying the foundation for your business’s success. Deceptively tricky because while you might think you have enough experience as a consumer to come up with an appropriate number, the truth is that pricing a product requires a lot more than market comparisons and a hunch.
So what does it take to figure out your product’s worth? Let’s take a look.