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Use LinkedIn To Land a Job in Digital Marketing


Katie Hudson
Outcomes Producer, General Assembly

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About This Class

With more than 275 million users, including executives of nearly every Fortune 500 Company, LinkedIn has become a powerful tool for business connections. Are you getting the most out of your presence within this network?

In this class, you’ll find out what to include in your LinkedIn profile to catch the attention of digital marketing recruiters and hiring managers. You’ll learn how to write the perfect introduction that highlights your experience, achievement, and professional successes, and find out how to make yourself discoverable to recruiters and potential partners and increase the number of opportunities that come your way.


  • Introduction 2:56
  • The Basics 10:35
  • The Important Stuff 14:37
  • The Extras 29:36


  • Learn how to write an introduction on your LinkedIn page that will quickly capture the readers’ attention and includes the characteristics, experience, achievements, skills, and expertise necessary for a career in digital marketing.
  • Understand how to optimize your privacy settings and your personal profile for maximum exposure and discoverability
  • Recognize the power of “recommendations” and how to use them

About the Instructor(s)


Katie Hudson
Outcomes Producer
General Assembly

As Outcomes Producer, Katie helps to create and foster a strong alumni community and helps to provide job opportunities for our graduates of our Web Development, User Experience Design and Product Management Immersive courses. She support graduates as they transition into the next phase of their professional lives, helping them get connected to opportunities with companies in New York City while staying connected to one another and to GA.

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