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TURN YOUR MARKETING TEAM INTO MODERN MARKETING EXPERTS

Marketing is one of the most agile fields in business. Is your team prepared? With our upskilling modules, taught by real-world practitioners, they will be. Give your team the edge to cut through today's marketing noise with must-have modern marketing skills and tools.

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OVERVIEW
OUR APPROACH
SOLUTIONS
WHY GA
SUCCESS STORIES
WHAT WE THINK

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Help Your Marketing Team Achieve Peak Performance

Conquer the Fundamentals

Drive more channel engagement by arming your entry-level marketers with the skills they need to succeed in a noisy, digital-first marketing environment.

Build and Execute Strategy

Reduce reliance on agencies by giving your marketers a framework for launching integrated marketing campaigns with data at the center.

Foster Marketing Innovation

Upgrade skills and successfully leverage emerging tools—including AI—to increase reach, improve productivity, and reduce digital spend.

Must-have marketing skills, taught by experts

Our workshops and short courses range from eight to 20 hours, are taught by real-world practitioners, and customizable based on your organization’s unique needs.

Digital Marketing Fundamentals

20 hours of instructor-led, onsite or remote training, including customer acquisition, digital marketing strategies, and enhancing campaign performance.

Campaign Strategy & Implementation

20 hours of instructor-led, onsite or remote training, including optimizing ROI, data-driven insights, and continuous campaign improvements.

AI for Modern Marketers

8 hours of instructor-led, onsite or remote training, including managing a full media cycle and improving marketing outcomes by learning to leverage AI tools.

Adobe AI Enhanced Marketing

8 hours of instructor-led, onsite or remote training including content creation, design, and workflow optimization.

Why General Assembly?

Instructor-led, job-focused training taught by experts

Our instructors create an engaging environment, where learners actively participate and gain valuable insights from real-world marketers.

10+ years of marketing skilling experience

With more than a decade of experience helping our clients build modern marketing teams, our experts become a seamless extension of yours.

Data analysis at the center

In the age of information overload, we help the modern marketer make sense of the data that matters most, seeing what works, and honing their strategies accordingly.

A finger on the pulse of emerging tools

Your team will learn the best ways to begin incorporating AI into their workflows and new processes within tools they already know.

SUCCESS STORIES

Fortune 100 CPG Company

“We brought in GA, a company that teaches practical technology skills like data analytics and SEO training, so that we could continue to learn and have the skills to be more hands on.”

VICE PRESIDENT & GENERAL MANAGER

A fortune 100 CPG company

Challenge

A fortune 100 CPG company sought to improve its brand management approach with best-in-class digital marketing to better deliver on strategic initiatives.

Solution

The company partnered with GA to build a multi-level program spanning four continents. The program drove marketing fluency and capability at every level, from leader to practitioner.