How to Optimize Your Digital Marketing Resume

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Apprentice-Program

So, what on earth actually happens to your resume when you submit it online? Is it scanned by a computer? Is it submitted to human resources? Does it go directly to the hiring manager for the position? Or is it just lost in the Internet abyss of unread applications?

All of these scenarios are possible—the last one being the dreaded and all too common outcome of the online application.

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Engineered to Code: A Civil Engineer’s Journey Back to Basics

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When Martin isn’t relaxing by the campfire with one of his favorite sci-fi novels, you may find him coding his next project. Having worked as a Civil Engineer for years, an NPR marketplace segment (ironically featuring one of our Web Development Immersive graduates) inspired him to make a career shift. Twelve weeks later, he’s on the hunt for his first job in his new career. 

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4 Key Features of an Effective Online Learning Program

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Around a year ago, when I first joined General Assembly, the zeitgeist held that Massive Open Online Courses, or MOOCs, were dying and that online education was doomed to fail. It was around this time that The New York Times cited a UPenn study that stated that only 4% of MOOC registrants complete their lessons and only half ever even view a single lesson.

So it was with a healthy dose of skepticism that I took on the role of Online Instructional Designer, tasked with building GA’s first online course: “The Essentials of Digital Marketing.” Over the next few months, the Essentials of Digital Marketing grew into an extremely successful and engaging learning platform, boasting a 71% engagement rate of students who complete lessons. To reach this point, my team engaged in a whirlwind of testing and discovery that uncovered a number of defining features for building effective online learning experiences.

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Content Strategy: How to Shape Your Narrative

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Everyone is a publisher. You, your organization, your new business, your clients; as traditional media struggles and technology advances, everyone has the opportunity to publish content. But, just like great power, publishing comes with great responsibility. Each piece of content you publish defines your story and controls the narrative around the topics you care about. You have a responsibility to your business and audiences to tell your story in a way that is consistent, realistic, and responsible. To do that, you need a content strategy.

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12 Signs You’re Ready to Go Freelance

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entrepreneur

Escaping the 9-5 prison and voyaging into the Great Unknown can be a bit intimidating. Many people who want to freelance take years to make the leap (and that’s not necessarily a bad thing).

But how do you know you’re ready? Here are 12 serious and not-so-serious signs it’s time to make the leap.

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All of Your Web Development Immersive Questions Answered

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There’s never been a better time to start a career as a web developer. From startups to Fortune 500 companies, there’s consistent demand for web developers who can creatively solve problems and implement robust, sustainable solutions.

Whether you’re a career-changer serious about becoming a full-stack web developer, an entrepreneur with an idea you want to build from scratch, or a recent undergrad ready to ramp up your technical skill set, you likely have a number of questions about the best way for you to learn web development.

Here we’ve compiled a list of most frequently asked questions about our flagship Web Development Immersive course — also available online — to help give you a better sense of what this full-time, 12-week program is all about.

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3 Ways Your Internship Can Actually Hurt Your Career

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I’m sure you’ve heard many times that without an internship, you’re not going to find a job in your desired field. While there is some truth to this (without experience it’s much harder to find a full-time job), there may also be ways that your internship is actually preventing you from getting the necessary experience.

Before you commit to a business and become their summer or school year intern (or if you already are), watch out for these signs that the position may actually hurt your career.

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4 Everyday Sales Techniques (For People Who Hate Sales)

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Whatever your notion of sales and sales people, the reality is it’s impossible to survive in business without making sales. But all sales tactics don’t have to be pushy, or take advantage of the gullibility or ignorance of others. In fact, the best ones do neither.

Sales, at its core, is all about connecting to those who need what you offer, and building mutually beneficial relationships. You can do this without being sleazy or unethical; you just have to find sales techniques that are comfortable for you. Here are some you can start putting into practice today.

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6 Steps to Advance in the Job You Already Have

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6 Steps to Advance in the Job You Already Have

There is an overwhelming amount of advice out there for job seekers, but what about advice for those looking to advance in their current jobs? Back when the economy tanked and so many people were suddenly looking for work, the focus on career advancement took a backseat to finding a job. Now that the economy is stabilizing, it makes sense to also focus on how to succeed once you land the job.

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